Aug
11
Jun
22
Wongdoody Adds CD Adam Nowak
Posted in: UncategorizedWongdoody announced the addition of creative director Adam Nowak to its Seattle office, where he will be responsible for driving creative on the agency’s Amazon account.
Nowak arrives from FCB West, where he served as senior vice president and group creative director, working on accounts such as Taco Bell, Levi’s, Dockers, Air New Zealand, KMart and PetCo. Before joining FCB West nearly six years ago, Nowak spent a year as a senior copywriter with TBWAChiatDay, working on accounts including Gatorade, Visa and Nissan. Prior to that, he spent around two and a half years in the same position with FCB, where he worked with clients such as Taco Bell, KFC, Coors and Qwest. That followed a stint as a copywriter for roughly the same duration with DDB, working with clients like McDonald’s, Dell and Captial One.
“Adam’s body of work and resume speak for themselves,” said Wongdoody chairman and co-founder Tracy Wong. “He has wielded a mighty creative hammer and with it changed the shape of iconic brands. He will have a huge impact on the agency and our creative output.”
Apr
21
Karin Onsager-Birch Joins FCB West as CCO
Posted in: Uncategorized
FCB has named Karin Onsager-Birch as chief creative officer of the agency’s San Francisco and Los Angeles offices, collectively known as FCB West, AdAge reports. She fills a role left vacant since the departure of Eric Springer last September. The appointment follows the selection of Eric Cosper as chief creative officer of FCB Garfinkel in New York a little over a week ago.
Onsager-Birch joins FCB from Blue Hive in London, where she worked on the WPP agency’s Ford account. She arrived at Blue Hive in May of 2012, serving initially as executive creative director before being named chief creative officer last year. Prior to that, she spent 11 years with Goodby, Silverstein & Partners, arriving in 2001 as a creative director and senior art director, before becoming an associate creative director in 2004. While with GS&P, Onsager-Birch worked on accounts including Chevrolet, Hyundai, Nintendo and Hewlett Packard.
When asked of the appointment, FCB West CEO Dominic Whittles told AdAge that Onsanger-Birch was chosen because her “leadership style is substantive and direct, she’s open minded and solution-oriented, she’s clear about her point of view and very forthright,” adding that her international experience “allows her to draw on a much larger source code of information.”
Jul
16
FCB West, MJZ Tell Levi’s Fans to Get Personal (But Not Boring)
Posted in: UncategorizedThe latest spot for Levi’s, created by FCB West/The House Worldwide and MJZ, imagines a personal relationship between each pair of denim pants and its owner.
Every pair tells a story, see…and all the jeans ask of you, consumer, is that you keep things interesting.
The pants-as-lifestyle-accessory theme marks a shift from the Wieden+Kennedy “Go Forth” campaign, which turned existential with the help of one Charles Bukowski.
You may recall that Levi’s announced an agency change back in February, and we can expect more in the vein of this spot to come. Yesterday Fast Company called the effort “more inclusive, and more mainstream”, and FCB CCO Eric Springer emphasized the break from the W+K aesthetic, saying:
“The first step was to get the brand voice back and make everyone know it’s their brand once again…It’s not a comeback tour. It’s a forever tour.”
The company’s own CMO emphasized the social components that will (hopefully) involve lots of people documenting the shared journey of themselves and their jeans.
Three words, then: User. Generated. Content.
New Career Opportunities Daily: The best jobs in media.
Apr
03
FCB West Scores Ghirardelli
Posted in: Uncategorized
The agency review went well for the former draftFCB, which will now handle the integrated ads account for the U.S. division of Swiss sweets-maker Lindt & Sprüngli.
The review began with more than a dozen agencies–and while we can’t confirm the tip that Butler was runner-up, the press release tells us, via Ghirardelli marketing VP Vicki Isip, that the brand chose FCB for both its location and its history with consumer products brands like Del Monte and Kikkoman.
This win comes less than a month after the name change, the merger of L.A. and San Francisco offices into FCB West, and the barely-knew-ye departure of ECD Michael Bryce.
Expect a new campaign next year.
New Career Opportunities Daily: The best jobs in media.
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