Hasta La Creative!

Nearly a year to the day that Havas Chicago (well, Euro RSCG Chicago at the time) welcomed executive creative director Tyler DeAngelo to the fold, sources familiar with the matter confirm that the creative exec has parted ways with the agency. During his time with the agency, DeAngelo worked on accounts ranging from PlayStation to Jim Beam to Michelob Ultra.

From what we’ve been told, DeAngelo is moving back to NYC, where he spent five years as integrated CD at DeVito/Verdi and also served as an instructor at Miami Ad School’s Brooklyn branch. We’re hearing DeAngelo might not be the only ECD departure from Havas, but we’ll keep you posted if we find out more. Prior to Havas, DeAngelo served as partner/creative director at digital prodco Modern Publicity and had a two-year stint on the creative side at Grey NY. Lest we forget, he’s also the mastermind behind “Fifth Avenue Frogger” (see below).

New Career Opportunities Daily: The best jobs in media.

We’ve received confirmation that Carl Rogers has assumed the role of executive creative director at what is now Havas Discovery, the digital/analytics/CRM arm of Havas Worldwide. Last we recall, Rogers parted ways with Grey New York, where he last served as VP/creative on the Pantene business, a year ago. Unlike what tipsters are saying, though, Rogers joining Havas Discovery was not the handiwork of the agency’s Chicago CCO, Jason Peterson, but rather Paul Marobella, president of Havas Discovery.From what we’re hearing, British native Rogers is working across offices ranging from Chicago to Baltimore.

During his career, the creative has also served as copywriter/CD at the likes of Critical Mass, StrawberryFrog and Dentsu Amsterdam.

New Career Opportunities Daily: The best jobs in media.

Esse é o típico caso em que o making of é mais legal que o produto final. A Peugeot fez um comercial inteiramente de papel – uma escolha estética bacana – mas o roteiro do comercial é chato e expositivo.

Não quero ser clichê e dizer que a culpa é do cliente, mas assista e você vai ver que não existe outro suspeito para acusar.

Acima o filme em si, e abaixo o processo de produção que mostra o cuidado com detalhes e o essencial planejamento pré-filmagem. A criação é da Euro RSCG London, com produção da The Mill.

Nessa linha de comercial de papel, gostaria de relembrar o filme da Volkswagen todo feito com material reciclável, de 2010.

Post originalmente publicado no Brainstorm #9
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