Deciding on the right souvenir to take home from a trip or what to eat for lunch may sometimes seem like a tough choice, but a provocative campaign from MSI Reproductive Choices and agency Uncommon Creative Studio contrasts those options with the lack of choices many women have when it comes to their own bodies….
With French media company Vivendi’s announcement that it’s exploring a sale of Havas–as well as sister company Canal+ Group and stakes in publisher Lagardere and Telecom Italia–could unlock more value for the agency, making it attractive to potential buyers, sources tell Adweek. The potential sale follows the partial sale of record label Universal Music Group…
At the height of the Covid-19 pandemic, animation became a lifeline for creatives in a world where lockdowns and social distancing rendered advertising production practically impossible. Animation itself can be traced way back to the early 1900s, but it’s a medium that’s continually evolving. For modern marketers, recent campaigns have proven the technique to be…
French media company Vivendi is exploring a potential breakup of its business, which includes advertising network Havas and TV network Canal+ Group, in a bid to fuel growth. The company, led by chairman Vincent Bollore, announced that it is exploring splitting its various interests following the listing of Universal Music two years ago. Known as…
Meta has hired Dentsu as the customer relationship solution provider for its encrypted messaging platform WhatsApp’s business-focused arm. WhatsApp Business is an extension app that allows companies to create a profile and then communicate directly with customers to offer updates and answer questions in real time. They are also able to send vouchers and offers,…
Dentsu X, the communications and media division of the advertising agency network, has named Shenda Loughnane as its new global brand president, succeeding Sanjay Nazerali, who is leaving the business. Loughnane will take up the position from Jan. 1, stepping up from global managing director of iProspect, a role she has held since November 2021….
As 2023 comes to an end, Lego and Epic Games have finally unveiled what their kid-friendly metaverse will look like. A full 18 months in the making, the branded Lego edition of Fortnite is being described as a multiplayer “survival crafting game.” It will be released on Dec. 7, intended as a fun, and safe,…
Beauty business Avon has named its chief marketing officer Kristof Neirynck as its new chief executive following the departure of Angela Cretu after 25 years, although she will continue to work with the business as an adviser. Neirynck will take over the role from Jan. 1 after two years of running the marketing for the…
Video-on-demand service Tubi is set to expand its international reach with the hire of a new executive to be based in the U.K. David Salmon is joining from sports, media and entertainment group Endeavor. Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses. Offering 250…
It’s the most wonderful time of the year: Spotify Wrapped season. For all those who observe the annual tradition, it’s time to delve into your 2023 listening habits. Did Beyonce or Taylor Swift dominate? How many times you hit play on “Flowers” by Miley Cyrus? Were you the only person who made an unhinged playlist…
Online spending for Cyber Week (the sales period of five days from Thanksgiving through to the following Monday) is expected to total $37.2 billion. According to Adobe Analytics data, online spend for the week increased by 5.5% year-on-year, with Cyber Monday, the biggest shopping day of the year, bringing in $12.4 billion (+9.6%). Thanksgiving Day…
The first day in a new job can be daunting, and that is no less true for the new urban and regional electric trucks being introduced by commercial vehicle company Scania, according to its new ad. With a series of films that follow one of the trucks through its induction into the company, from its…
Through a new brand platform and identity, music platform Deezer wants to offer its users a richer music experience and introduce them to emerging talents via a new social music feature. The brand is promoting these updates through an accompanying campaign called “Live the Music.” The social feature Shaker allows groups of friends to create…
Through a new brand platform and identity, music platform Deezer wants to offer its users a richer music experience and introduce them to emerging talents via a new social music feature. The brand is promoting these updates through an accompanying campaign called “Live the Music.” The social feature Shaker allows groups of friends to create…
Pre-pandemic, Virgin Group was ready to set sail on a grand new adventure with Virgin Voyages–its adult-exclusive cruise company. It even set up a partnership with global superstar and actor Jennifer Lopez to be the face of the new brand, as well as its chief celebration officer. And then the ships were stopped from sailing…
Strong brand cues increase brand saliency by 52% and have the ability to more than double a company’s future growth prospects, Kantar discovered in 2021. Further data from Kantar through its BrandZ research on distinctive brand assets showed that logos and shapes were the strongest assets, with a distinctive font significantly less so. It also…
KFC’s “Crispy” creative platform, which celebrates the brand’s origins, won Kantar’s Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element. Titled “Forever Crispy,” the new spot shows a…
Alexa, whatever happened to interactive voice ads? You know the ones: An ad plays on your smart speaker, and you ask it to conveniently add the mentioned items to your shopping cart–anything from detergent to bananas to books. Interactive audio ads were once touted as the evolution of audio advertising. And while platforms, brands and…
Winning the lottery draw is a dream for all who play it each week. However, one lucky man finds himself constantly surprised by the recurring prize in a surreal campaign promoting France’s new game, Eurodreams. The 40-second film from Francaise des Jeux (FDJ), the operator of France’s national lottery games, features various events in a…
A little girl turns to Vodafone U.K.’s network to help her capture proof that Santa exists in the telecommunications company’s Christmas advert. As the U.K. arm of the network continues to build its “Feel the Connection” brand platform, the multiplatform campaign from Ogilvy U.K. will be led by a 30-second TV ad that focuses on…
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