Nov
10
The Continued ‘Blanding’ Trend That Goes Against Industry Research
Posted in: UncategorizedStrong brand cues increase brand saliency by 52% and have the ability to more than double a company’s future growth prospects, Kantar discovered in 2021. Further data from Kantar through its BrandZ research on distinctive brand assets showed that logos and shapes were the strongest assets, with a distinctive font significantly less so. It also…
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