MillerCoors is hoping to attract a new and growing audience with its first sponsorship in the world of esports. The Texas-based beer company said today that Miller Lite will be the exclusive alcohol brand for Complexity Gaming, the esports sibling of the Dallas Cowboys. The partnership is a first outside of traditional sports for Miller,…
MeUndies, the makers of perfectly serviceable skivvies, just inked a sponsored ambassadorship with esports team the Immortals … after discovering that one of its members doesn’t own underwear. (Wait. We’ll get there.)
This week, they released an ’80s-style dating video about finding love. In your pants.
Titled “Perfect Pair: The Quest for Immortal Love,” it was shared on Facebook and features Huni, Reignover, WildTurtle, Pobelter and Adrian against a laser backdrop, the kind you probably chose for a school picture at some point, if you were stylin’.
No ano passado, na ocasião do campeonato brasileiro de “League of Legends”, falamos um pouco aqui no B9 do crescimento e importância das competições de games, os chamados eSports.
Se você não ficou convencido, um documentário produzido pela Valve certamente vai abrir a sua cabeça. “Free to Play: The Movie” segue a rotina de três competidores profissionais durante o primeiro torneio internacional de “Dota 2”.
Benedict “hyhy” Lim Han Yong de Cingapura, Danylo “Dendi” Ishutin da Ucrania, e Clinton “Fear” Loomis dos Estados Unidos perseguem o grande prêmio de 1 milhão de dólares. O documento retrata como um torneio milionário é capaz de impactar a indústria, e todo o esforço exigido para ser considerado um jogador de elite.
O filme está completo acima, com 1 hora e 15 minutos de duração, incluindo legendas em português.
Post originalmente publicado no Brainstorm #9
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