Nielsen will soon lend even more legitimacy to esports advertising by measuring sponsorship deals through Riot Games. Riot Games, the gaming publisher and esports event organizer, said it will begin working with Nielsen to measure the value of brand deals for Riot’s League of Legends leagues and competitions. The deal, announced today, could help show…
MillerCoors is hoping to attract a new and growing audience with its first sponsorship in the world of esports. The Texas-based beer company said today that Miller Lite will be the exclusive alcohol brand for Complexity Gaming, the esports sibling of the Dallas Cowboys. The partnership is a first outside of traditional sports for Miller,…
MeUndies, the makers of perfectly serviceable skivvies, just inked a sponsored ambassadorship with esports team the Immortals … after discovering that one of its members doesn’t own underwear. (Wait. We’ll get there.)
This week, they released an ’80s-style dating video about finding love. In your pants.
Titled “Perfect Pair: The Quest for Immortal Love,” it was shared on Facebook and features Huni, Reignover, WildTurtle, Pobelter and Adrian against a laser backdrop, the kind you probably chose for a school picture at some point, if you were stylin’.
No ano passado, na ocasião do campeonato brasileiro de “League of Legends”, falamos um pouco aqui no B9 do crescimento e importância das competições de games, os chamados eSports.
Se você não ficou convencido, um documentário produzido pela Valve certamente vai abrir a sua cabeça. “Free to Play: The Movie” segue a rotina de três competidores profissionais durante o primeiro torneio internacional de “Dota 2”.
Benedict “hyhy” Lim Han Yong de Cingapura, Danylo “Dendi” Ishutin da Ucrania, e Clinton “Fear” Loomis dos Estados Unidos perseguem o grande prêmio de 1 milhão de dólares. O documento retrata como um torneio milionário é capaz de impactar a indústria, e todo o esforço exigido para ser considerado um jogador de elite.
O filme está completo acima, com 1 hora e 15 minutos de duração, incluindo legendas em português.
Post originalmente publicado no Brainstorm #9
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