‘I didn’t know the real speed’
After a long wait, Jaimito recovered his car.
‘I wanted to feel the new sensation. I didn’t know what real speed was until they changed my battery. Then I switched on the engine and never wanted to stop.’
Advertising Agency: LV Buenos Aires, Argentina
Creative Director / Art Director: Andres Benavides
Copywriter: Jorge Orozco
Published: June 2008
‘Couldn’t stand to be switched off, so I escaped.’
Santiago´s Robot turned up after intense search.
‘When I was switched on, I discovered the power. Two hours of pure adrenalin. They wanted to switch me off. I just couldn’t, so I escaped.’
Advertising Agency: LV Buenos Aires, Argentina
Creative Director / Art Director: Andres Benavides
Copywriter: Jorge Orozco
Published: June 2008
Advertising Agency: DDB South Africa
Creative Directors: Gareth Lessing, Julie Maunder
Art Director: Steven Jones
Copywriter: Kenneth van Reenen
Released: May 2008
Advertising Agency: DDB South Africa
Creative Directors: Gareth Lessing, Julie Maunder
Art Director: Steven Jones
Copywriter: Kenneth van Reenen
Released: May 2008
Art Director / Illustrator / Photographer: Savchenko Denys
Copywriter: Ilya Lemekhov
Published: 2007
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