Hasta La Creative!

Heat recently launched a 30-second online spot for EA Sport’s Rory McIlroy PGA Tour 15 entitled “Shots” which celebrates the game allowing players to take more shots than ever before thanks to enhanced gameplay and no load times between holes.

Set to the LMFAO track “Shots” featuring Lil’ Jon, the spot shows gamers taking shots on a variety of courses both true to life and fantastical. While not explicitly addressing the game changes, the ad makes it clear that the franchise is making an attempt to appeal to more casual golf fans. Voiceover near the end of the spots tells viewers, “Play any way you want,” followed by the text “Golf without limits.” Of course, that song selection in itself, beyond being a pun somebody working on the spot couldn’t resist, also attests to the fact that Heat are targeting a broader audience for EA Sports, attempting to appeal to gamers who normally wouldn’t pick up a golf simulation. Of course by doing so, they risk alienating longtime fans, something they attempt to address by opening with more traditional shots before showing the wilder side of the game. The game is slated for a July 14 release, a handful of days before the beginning of the U.S. Open, which Rory McIlroy will miss this year with an ankle injury.

Credits:

Chairman/Executive Creative Director:  Steve Stone
Creative Directors: Anna Rowland & Warren Cockrel
Art Director: Jenna Moeller
Copywriter: Will Knox
Executive Content Producer: Brian Coate
Business Affairs: Julie Petruzzo
Content Producer: Kami Shallenberger
Account Director: JT Pierce
Account Manger: Kevin John
Assistant Account Manger: Molly Reynolds
Editorial Company: Freelance
Editor: Nikki Winig
Assistant Editor: Dustin Leary
Conform/Color/Finish: Beast, San Francisco
Producer:  Tracy Coleman
Colorist: Dave Burghardt
Audio Facility: One Union Recording, San Francisco
Engineer: Joaby Deal
Producer: Lauren Mask
Music Track: “Shots”
Artist: LMFAO featuring Lil John

Para o lançamento do jogo “Dante’s Inferno”, a Eletronic Arts fez uma campanha bastante original ao exibir seus anúncios no código fonte de sites como o Digg. As imagens são todas feitas em ASCII, exibem personagens do jogo além de uma URL e um código. Os usuários que conseguissem os seis códigos, teriam acesso a wallpapers, posters, concept-art do jogo e músicas relacionadas ao jogo.

Se essa ação é efetiva? Sozinha, provavelmente não mas, se somada a banners ou posts perguntando se “você já viu o código fonte do Kotaku hoje?” até que chama a atenção e gera um boca a boca no nicho interessado em games e no mercado publicitário.

Aparentemente, o time editorial do Kotaku não sabia da ação e também se surpreendeu com ela. Seria mais um bla-bla-bla para aumentar o buzz ou a distância entre o time comercial e o editorial realmente aumentou depois desse projeto?

Boom Blox Bash Party is a sequel to the critically acclaimed BOOM BLOX game made possible by the partnership between Steven Spielberg and EA. The destructive fun reaches new heights with richer multiplayer action and more than 400 new levels that will have players of all ages gaming together and solving action-packed puzzles under water, in zero gravity, and beyond!

Developed by the EA Casual Studios, BOOM BLOX Bash Party will be available in North America and Europe in Spring 2009. BOOM BLOX Bash Party has not yet been rated by the ESRB and PEGI.

(Source) Press