Hasta La Creative!

With Comcast proposing to buy Time Warner Cable, other companies that own cable networks are watching nervously, and may look to consolidate.

The Discovery Channel is already promoting Shark Week, which doesn't happen until August, but the first ad is a doozy. It features a fake local news broadcast about an injured seal being returned to the ocean. Remember when they fed the lamb to the T-Rex in Jurassic Park? It's kinda like that. "It's a bad week to be a seal," begins the on-screen copy. "For the rest of us it's pretty awesome." (PETA might argue with that.) I don't know how they're going to top this spot, but if they can keep this kind of momentum going, there's a chance I won't be totally sick of hearing about Shark Week by the time it starts.

Interest in storm chasing has surged, with amateurs now jockeying with seasoned professionals. The risks of the hobby were apparent Sunday when relatives confirmed the death of a veteran chaser.

Animal Planet’s live Internet stream is promoting 10 additional Web channels this week, including webcams for ants, penguins and even cockroaches.

Nik Wallenda, the daredevil who crossed Niagara Falls on a tightrope last year, will try a similar stunt at the Grand Canyon in June, he announced on Monday.