Hasta La Creative!

One of the biggest childhood fears is dark because the dark is that monsters live. We will promote the film Monsters University and his beloved characters in a way that helps children lose the fear.
We created a card that goes in front of headlights of cars that are parked in malls and colleges. Once the beacon is lit, the magic happens.”

Advertising Agency: Mais Propaganda, Brazil
Executive account: Edjane Rodrigues
Creative Director: Breno Ribeiro

“The ad that helps people to go further

In 2012, Ford launched the all-new EcoSport. It was the first global campaign with the brand’s new concept: Go further. So we decided to make a print ad that could literally take people further.

We started a partnership with a road toll company in Rio de Janeiro, Brazil – Auto Expresso – and placed pre-paid chips inside every ad. The ads allowed for one free pass through the automatic tolls.

Over 70% of ads were used as toll payment, helping the New EcoSport to achieve the leadership in its segment with record sales in december.

1. Take away the adhesives.

2. Stick the ad on the car’s windshield.

3. Pass through an Auto Expresso toll and have a nice trip.”

Advertising Agency: JWT, Brazil
CCO: Toby Barlow
Creative Director: Fabio Brandão
Art Director: Fábio Santoro
Copywriter: Pedro Furtado
Planner: Newton Nagumo
Media: Ricardo Medeiros, Camilla Rodrigues, Gabriela Dib e Beatriz Guerzoni
Account: Sergio Silveira, Daniel Baena, Graziela Guido e Camila Marcondes
Rtvc: Luana Aghata e Fernanda Peixoto
Graphic producers: Flávio Schaefer / Flavio Colella
Production: Conspiração
Director: Diogo Cunha
Audio: Saxsofunny

Background: A tiny optician’s has been launched in a traditional market in Jeju, South Korea. The main target of this market is middle-aged men and women between 50~70 years old and the elderly.

Drawbacks: 1. The advertiser’s limited budget. 2. The elders in the area do not acknowledge their eyesight and they are accustomed to their poor vision. A specialized optometry is urgently needed.

Mission: 1. Let them experience themselves the visional discomfort with minimum budget. 2. Let them recognize ‘Myungdong optician’s=For those with low vision’

Ideas: Self-optometry business card; Create a card that examines people’s eyesight. Just reach out your hand and the business card converts to an eyesight chart.

Results: 1. Printed 500 ‘cards’ with only 30.000 Korean won. 2. Delivered 500 ‘cards’ to the surrouding business district, including the traditional market in Jeju, and 99.9% of residents particiated. 3. The majority of the clients recognized ‘Myungdong optician’s’. Also after the card advertisement, over 90% of the residents visited the optician’s in a mere month.

Advertising Agency: Black Pearl Creative, Seoul, South Korea
Executive Creative Director: Peter Kim
Creative Director: Damien Kim
Art Directors: Sabina Moon, Stella Kim
Copywriters: Jeremy Nam, Rose Kim
Account Director: Peter Chanel Ko

Advertising Agency: DDB Mudra, India
Chief Creative Officer: Bobby Pawar
Creative Directors: Sreejith Kodoth, Ranjith Sasidharan
Art Director: Sreejith Kodoth
Designer: Sreejith Kodoth
Copywriters: Vaspar Dandiwala, Ranjith Sasidharan
Illustrators: Dhanil, Sreejith Kodoth
Photographer: Yuvraj Vivek

Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexandre Hervé
Copywriter: Jean-Francois Bouchet
Art Director: Emmanuel Courteau
Assistant AD: Alice Labau
Account Supervisor: Marie-Laure Dangeon, Florentine Baron
Advertiser’s Supervisor: Christine Pagani, Sylvaine Gomez

Advertising Agency: Imago, Zagreb, Croatia
Creative Director: Vanja Blumensajn
Art Director: Vinko Culjak
Copywriter: Vanja Blumensajn
Account manager: Danijela Delic
Creative director / Copywriter: Vanja Blumensajn
Art Director / Illustrator / Designer: Vinko Culjak
Account Director: Danijela Delic
Account Assistent: Martina Bek

Tibits is a high-class vegetarian restaurant located in Zurich, Bern, Basel, and London. But not many people are aware that you can also order food to take away. So we developed a new take-away bag: A few movements transform it into a picknick blanket and back into a bag again. Thus, tibits customers spread the message in surrounding squares and parks. The new bag is legally protected and available for free with take-away food in all Swiss restaurants and London.

Advertising Agency: Wirz/BBDO, Zurich, Switzerland
Executive Creative Director: Philipp Skrabal
Creative Director: Andi Portmann
Art Directors: Barbara Hartmann, Iwan von Rickenbach
Copywriters: Andi Portmann, Roby Donà
Illustrator: Flurin Müller / Goldschnitt

Advertising Agency: Ogilvy & Mather, Bogotá, Colombia
Creative Chairman: John Raúl Forero
Executive Creative Director: Juan José Posada
Creative Director: Sergio A. Ramírez, Iván Mejía, Mauricio Guerrero
Director: Alejandro Carreño
Producer: Fredy Rivero
Production company: Los Notarios
Client Team Director: Angela Durán
Post production: David Studio
Photographer: Javier Crespo
Music: Sonido Azulado
Designer: Luis Solano, Camilo Merizalde
Production Manager: Patricia Méndez (PMT)
Account: Carolina Durán
Account manager: Fabio Quiroga

We wanted to satisfy a need that all women have when buying clothes. Everybody likes to be told how good they look.
For all our Fashion VIP Team members we created “The first bag that raises your self-esteem”. A bag with a picture of an attractive young man with a QR code over his mouth. By scanning the code, the smartphone plays a video with the boy’s mouth telling you how well your clothes fit and how beautiful you are.

Advertising Agency: JWT, Barcelona, Spain
Executive Creative Director: Alex Martínez
Creative Director: Carles Puig
Copywriters: Oscar Galán, Esteve Cardona
Art Director: Miguel Ángel Rico

Power transfusion between smartphones promotes blood donation.

Leo Burnett Tailor Made launches The Donor Cable, an accessory for smartphones on behalf of Club SangueBom.

After months of work involving creative designers and engineers, the first version of the gadget named “The Donor Cable” was born. It’s a way to transfer power between smartphones: just connect a fully charged cell phone (donor) to a receiver that needs charging, symbolizing the relationship between the blood donor and the patient.

The goal of the project is to make blood donation part of everyday life. “We offer a way to solve an everyday problem and at the same time, remind the population about blood donation. Our biggest challenge is to encourage regular blood donation” says Frederico Dutra, director of Club SangueBom.

For its launch, the Donor Cable has been made available for experimentation in all Outback Steakhouse restaurants and other spots since April. Every time someone makes a power transfusion, he knows how and where to donate blood as well.

The expectation is to increase the number of regular blood donors, and to find partners interested in producing the new gadget on a larger scale, in partnership with the Club SangueBom. All profits reverted to help Brazilian blood banks.

Advertising Agency: Leo Burnett Tailor Made, Brazil
Creative Vice President: Marcelo Reis
Executive Creative Director: Guilherme Jahara
Creative Director: Rodrigo Jatene
Copywriter: Fernando Calvache
Art Director: Marcelo Bruzzesi, Marcio Bento
Account: Marcelo Martirani
Technology: Cricket Design