Hasta La Creative!

How to emphasise the main advantage of a steak bar and make the skeptics visit it for the first time with the help of one print?
Visually demonstrate the size of the main dish!
Don’t you believe?
Just check it!
We have given everyone the opportunity to cut the area of print and compare it with the actual size of the steak.
If the size of the dish did not meet expectations, the guest got it for free.

Advertising Agency: Red Pepper, Ekaterinburg, Russia
Creative Director: Danil Golovanov, Nikita Harrisov
Art Director: Yulia Uzkih
Copywriter: Ivan Sosnin
Illustrator: Egor Holkin
Designer: Natasha Kotovskaya
Photographer: Kate Bamby
Account manager: Olga Burlakova

Advertising Agency: Leo Burnett, Frankfurt, Germany

In Thailand, OLFA is a cutter brand that was known only among a specific group of customers such as architects and arts students. In 2013, the brand wanted to celebrate its 57th anniversary and recruit new customers by promoting the superior performance of its hundred plus cutter models. The strategy, therefore, is to create an experiential marketing event connecting the brand and the target audience by organizing an exhibition to demonstrate the product performance of OLFA cutters. To do so, we created a Pop-Up Store under the concept ‘Cut to Build’, where every structure down to the smallest detail was crafted from cutting and engraving paper into the desired shapes. This exhibition demonstrated the effectiveness and suitability of the hundred plus models of OLFA cutters in every task required of it.

Advertising Agency: Ogilvy & Mather, Bangkok, Thailand
Chief Creative Officer: Nopadol Srikieatikajohn
Executive Creative Director: Wisit Lumsiricharoenchoke
Copywriters: Puripong Limwanatipong, Krai Kittikorn, Thanachai Shavitranuruk, Kris Garford Spindler
Art Directors: Nopadol Srikieatikajohn, Wisit Lumsiricharoenchoke, Puripong Limwanatipong, Prasit Naksringam
Agency Producers: Uravasee Chaturongakul, Potrawee Wichien, Suparrerk Kulintaraprasert, Sasinan Jiraweerawong
Film Production Companies: Kratai tuentua Co., CCDA Bangkok University
Director: Pagorn Jungrungruang
Assistant Director: Thitipong Pimolwetkul
Film Producers: Settha Veerathunmanon
Athip Vichuchaianan
Editor: Wisarut Deelorm
Graphic Designer: Patcharapon Puntiptawee
Artist: Akegaluck Sagaew
Photography Studio: Bob Eye View Studio , Bangkok
Photographer: Navaratana Donkort
Retoucher: Trirat Tulathong
Music Composer : Siwat Homkham

Children in industrialized nations are eating too much fast food and sweets. The result: diabetes and adiposity.
To change this FYFFES initiated a global campaign: The “Banana Comic Week 2013”.
In collaboration with the famous CARLSEN Comics the comic-hero “FYFE” was developed – a boy who turned into a superhero by eating a banana.
For the very first time and with the help of an innovative laser-print technique six different comics were printed on banana skins.
The “Banana Comic Week 2013” were a great success in each of the 9 countries and every school and convinced children and parents how delicious and powerful bananas are.

Advertising Agency: Serviceplan, Munich, Germany
Client Account Director: Michaela Schneider
Agency Account Directors: Julia Garving, Tamara Jonescheit, Chris Kunzendorf
Global Chief Creative Officer: Alexander Schill
Executive Creative Directors: Henning Patzner, Cosimo Moeller, Till Diestel
Copywriters: Valerie Koch, Claudio Keleminic
Art Director: Stefanie Paulus
Creative Producer: Florian Panier
Production Companies: Neverest, Munich
Production Companies: Schneidereins Medienproduktion, Hamburg
Graphic Designers: Franziska Stroehle
Daniele DelNero
Illustrator: FLIX CARLSEN COMICS

“If your new Outlander is declared a total loss, your Vehicle Excise Duty benefit will only suffer a small dent.”

Advertising Agency: Draftfcb, Amsterdam, The Netherlands
Creative Director: Peter Kusters
Art Director: Wouter Kampman
Copywriter: Jochem Rijlaarsdam

Challenge: Raise awareness on the consequences of drinking and driving.

Strategy: Surprise drivers in an unusual and unexpected way.

Solution: On a Friday night, while people were having fun at bars and clubs, we put a handicapped sticker on cars parked at streets that are famous for their nightlife. When returning to the their car, drivers were surprised by the sticker and tried to remove it. What they did not know was that removing the sticker they reveal a second message placed below the first sticker, raising awareness on the risks of drinking and driving: “Gonna drive after drinking? You’d better keep this sticker. Call a cab and have a safe journey home.”

Advertising Agency: Competence, Brazil
Creative Directors: Thiago Ferreira, Marcos Hubner and Eduardo Axelrud
Copywriter: Caio Turbiani
Art Director: Jaciel Germano
Agency Producer: Taciana Lima
Art Buyer: Lea Macedo, Janine Xavier
Production Company: Estúdio Aluísio
Director: Mateus Philippi

To celebrate the 35th anniversary of the LEGO® Minifigure, DK is publishing LEGO Minifigure Year by Year – A Visual History; a new book that catalogues the life of the minifigure since their creation in 1978. To mark this special occasion, DK has created the smallest LEGO book ever made for the minifigures themselves. Measuring just 20mm x 17mm, the hardbound book is a 1:15 scale replica of its human-sized counterpart, making it a future collectors’ item of the publishing world. It doesn’t stop there, to celebrate the launch of the world’s tiniest coffee table tome DK held a press launch, complete with miniature cocktails and pint-sized canapés, at the Brick Lane bookshop in East London. A who’s who of the UK’s most famous faces, journalists and paparazzi (LEGO sized of course), were invited to celebrate 35 years since the first minifigures invaded bedroom floors everywhere, while being treated to an exclusive glimpse of the book’s tiny pages. Simon Beecroft, Publishing Director of Licensing at DK, said: “During the making of the book, it occurred to us that we should also make a version solely for the minifigures. We thought it would be fun to make a hardback that they could actually hold, and even host their own book launch in a minifigure-sized book shop. They have the largest population on earth and it seemed like the perfect 35th birthday present.” The life-sized version of LEGO Minifigure Year by Year goes on sale this week. Featuring over 2000 minifigures, many of which were sourced and borrowed from LEGO collectors around the world, the book includes a whole host of rare or previously unseen models, as well as an incredible amount of facts and stats. LEGO Minifigure Year by Year affectionately encapsulates a strong part of cultural history and is perfect for LEGO fans of any age.

URL: http://www.dk.co.uk/LEGOminifigures

Every Friday night in Poland, thousands of students return home from University bearing an unpleasant gift for their mothers: bags of dirty laundry. To address this problem, we developed a new product: a series of self-washing t-shirts with tearful Moms. The print on each t-shirt contained Tide washing powder. By simply tossing the t-shirt into the washer, the mom’s tears of despair disappeared and cleaned the load. This lesson taught students that washing their own clothing is easy with Tide. The T-shirts were distributed among the mothers whose kids were about to leave for the studies away from home.

Advertising Agency: Leo Burnett, Warsaw, Poland
Creative Director: Pawe? Heinze
Copywriter: Krzysztof Niena?towski
Art Directors: Krzysztof Niena?towski, Zofia Sobolewska, Diana Przykorska, Paulina Grochowska
Account managers: Hanna Jackowska, Agnieszka Szymków
Producers: Kasia Bartenowska, Kornel G?sicki, Jolanta Skuza, Magda Dzier?ek
Technologist: Krzysztof Ligaj

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Veronique Sels, Didier Aerts
Art Director: Alexandra Offe
Client Team Director: Romain Coetmellec, Frederique Chegaray
Account manager: Patrick Lara
Manufacturing mugs : Objets-Communication

To understand children with Autism, sometimes you have to read them from a different angle.

In Lebanon, there is a very low awareness on autism. We wanted to demonstrate the efforts needed to understand “autism” in a tangible and experiential way. As Children with Autism never look you straight in the eyes, and are most commonly non responsive on an emotional and social level, the press ad requires readers to make the effort of looking at autism from “a different angle” using typographic distortion. This was the only way to read what was in the child’s mind. and that is exactly how to approach a child with autism – closely, calmly, and from a completely different angle.

Advertising Agency: Memac Ogilvy, Beirut, Lebanon
Creative Director: Moe Minkara
Art Directors: May Fawwaz, Jihane Fadel
Copywriters: Moe Minkara, Malek Badreddine
Additional credits: Rima Rizkallah