Jul
01
Disney Pixar Monster University: Light Card
Posted in: UncategorizedOne of the biggest childhood fears is dark because the dark is that monsters live. We will promote the film Monsters University and his beloved characters in a way that helps children lose the fear.
We created a card that goes in front of headlights of cars that are parked in malls and colleges. Once the beacon is lit, the magic happens.”
Advertising Agency: Mais Propaganda, Brazil
Executive account: Edjane Rodrigues
Creative Director: Breno Ribeiro
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