Advertising Agency: GMP Advertising, Bucharest, Romania
Creative Director: Mihai Gongu
Group Creative Director: Ioana Munteanu
Art Director: Radu Rebei
Copywriter: Anca Manolache
Photographer: New Folder
Account Manager: Alexandra Mihalca
Maketing Director: Gabriela Geana
Brand Manager: Andreea Lazaridis
“Telling the Story of Portuguese Literature in a Typeface. www.tellastory.pt”
To promote “Tell a Story”- a book shop with wheels that sells translated Portuguese books in several languages as a “postcard” of portuguese culture – the country and its most notorious authors, and to encourage tourists to tell a story about Portugal, we created a new typeface based on these portuguese authors’ calligraphy to inspire everyone to write like them.
Either to write a novel or a Nobel, a simple note or the diary of a journey.
From A to Z you’ll find the characters of Fernando Pessoa, José Saramago, José Luís Peixoto, Cardoso Pires and Lobo Antunes all combined together in one new handwriting free font: The Writers’ Font. A vowel may have the mild stroke of one author, a consonant might show the strong personality of another, but they are all genuine and pour geniality.
Have you ever imagined writing a story with Fernando Pessoa’s “a”, José Saramago’s “b” or Lobo Antunes`s “c”?
Advertising Agency: MSTF Partners, Lisbon, Portugal
Executive Creative Director: Lourenço Thomaz, Susana Sequeira
Creative Director: Daniel Palma
Designer: Daniel Palma
Copywriter: Pedro Lima, Sara Couto
Illustrator: Ricardo Figueiras
Typeface Designer: Joana Correia
Beer package concepts are usually very beautiful. But in reality, the Russian’s law demands placing a lot of additional mandatory information on the bottle. And this becomes a problem, because sometimes this information occupies more than 50% of label space.
Looking on the brewery’s logo in a shape of a tree, we have chosen direction of eco-labels and used the texture of tree bark and felling. We embedded all mandatory information about consist and limitations to the natural wood texture, saving the visual harmony and purity of idea.
Advertising Agency: Red Pepper, Ekaterinburg, Russia
Art Director: Ulia Uzkih
Advertising Agency: Grupo:Link, Santiago, Chile
General Creative Director: Carlos Rodríguez Bacigalupo
Creative Director: Cristóbal Santelices
Art Director: Juan Pablo Fernandez
Advertising Agency: Entourage marketing and events, Dubai, UAE
Art Director: Shahryar Bin Mukhtar
Copywriter: Abhiroop Sen
Photography: Ahmed Elyousri
Retoucher: Samantha Hettiarachchi, Abdullah Hamdare
Graphic Designer: Maryam Al Ayderous
Account Manager: Nathalie Kachouh
Advertising Agency: Ogilvy & Mather, Amsterdam, The Netherlands
Art Director: Bas Derks
Copywriter: Sascha Walstra
Designer: Geertjan Tromp
Advertising Agency: Red Lion, Toronto, Canada
Creative Director: Brett Channer
Art Director: Zack Vitiello
Copywriters: Zack Vitiello, Brett Channer, Sarah Jones, Dave Savoie
Photographer: Jake Rosenberg
Product Photographer: Zack Vitiello
Advertising Agency: Saatchi&Saatchi, Kiev, Ukraine
Creative Director: Kirill Chistyakov
Senior Art Director: Konstantin Schneider
Designer: Aleksandr Litvin
Advertising Agency: Ogilvy & Mather, New York, USA
Chief Creative Officer: Calle Sjoenell
Executive Creative Director: Corinna Falusi
Creative Director: Abe Baginsky, Tom Elia
Associate Director, Project Management: Akiko Nakashima
Account Director: Nicole Pinochet, Marianne Pizzi
Senior Technology Manager: Nate Schilling
Music Producer: Michael Freeman
Art Director: Jen Lally
Design Director: Lucas Camargo
Associate: Justin Bettman, Swati Prasad
Client: Coca-Cola
Animation: Psyop
Digital Production: Bossa
Original Music: Found Objects
Sound Design: Henry Boy
Advertising Agency: Lua Propaganda, Brazil
Art Director: Caio Grafietti
Copywritter: Davi Sabry
Creative Director: Átila Francucci
Rtv: Anna Bohm
Director: Matheus Siqueira
Producer: Margarida Filmes
Sound producer: Cabaret
Account executive: Ricardo Polmon
Aproved by: Ana Ferraz
Advertising Agency: OgilvyOne, Mumbai, India
Creative Director: Shahrukh Dandiwala
Associate Creative Director: Lishoy George
Copywriter: Sonam Yethenpa
Additional credits: Gaurav Magotra
McMillan “fold-in” self promo ad, intended to create an old-school interactive experience for viewers with a message that cuts thru the clutter.
Advertising Agency: McMillan, Ottawa, Canada
Creative Director: Jared Young
Designer: Andrew Bowser
Copywriter: Jared Young
Production: Michelle Lee
Concept Development: Michael Zavacky
Kian is a brazillian luthiery, and our work consists in translating the sound and personality of a musician in an instrument. Knowing that each instrument we create is unique, we used the concept “a sound of your own” to create a new project.
To promote the art of building musical instruments, we chose the same technique used to make guitars and created our poster. “The Guitar Poster” really plays like a guitar, and was crafted using reforestation wood of the highest quality.
Advertising Agency: RC Comunicação, Belo Horizonte, Brasil
Creative Director: Guilherme Araújo
Art Director: Eduardo Araújo, Rodrigo Spotorno, Lucas Bandeira
Copywriter: Igor Oliveira, Gustavo Costa, Guilherme Araújo
Photographer: Luiz Sales
Additional credits: Luthier: Sânzio Brandão
Advertising Agency: Niño, Buenos Aires, Argentina
Executive Creative Director: Nico Sommer
Creatives: Nico Sommer, Rocío Varela
Photographer: Ale Carra
Account Supervisor: Polo Oharriz
Advertising Agency: 10, Belgium
Creative directors: Olaf Meuleman, Jeroen Goossens
Copywriter: Olaf Meuleman
Art Director: Jeroen Goossens
Media: Direct
For New Years Day, we had to design a calendar for our client KRRISH, a construction and real estate firm. The objective was to establish the brand identity through a well-crafted design and build stronger relationships with prospective associates. Execution: Just like our client brings architectural marvels to life, we gave life to a simple paper calendar by crafting it into a set of 4 innovative table-top skyscrapers. Result: The calendar portrayed KRRISH as a contemporary and innovative brand in cluttered market space. It found its place on the tables of famous architects, associate business firms and prospective clients.
Advertising Agency: Dentsu Marcom, Gurgaon, India
Art Director: Sumit Vashisth
Copywriters: Anish Nath, Kumar Saurabh
Production: Rajesh Bhargava
Printing and fabrication: DI Concepts
Advertising Agency: Det, Stockholm, Sweden
Art Director: Gustaf Boman
Copywriter: Sara Paborn
Additional credits: Påhl Sundström, Nina Malén, Anna Sjöberg
Advertising Agency: TWBC Marcom, Cochin, India
Creative Director / Art Director / Illustrator: Syamkumar S
Copywriter: Rajeev TR
Advertising Agency: OgilvyAction, Düsseldorf, Germany
Executive Creative Director / Copywriter: Martin Seele
Senior Art Director: Simon Goebel
Art Director: David Klenner
Client Service Director: Werner Hesse-Quack
Copywriters: Jessica Branke, Mike Bayfield
Head of Project Management: Hanna von Schultz
Awards Coordinator: Toma Soare
Sound Design / Recording: Sprachlabor Audioproduktionen
Video support: Christian Kampschroer / Cilia Images
Promotional item production: Dick Lion / Lion & Lion
Advertising Agency: OgilvyAction, Düsseldorf, Germany & OgilvyOne, Frankfurt, Germany
Advertising Agency: OgilvyOne, Frankfurt, Germany
Chief Creative Officer: Stephan Vogel
Executive Creative Director / Copywriter: Martin Seele
Art Director: Tobias von Aesch
Executive Creative Director: Uwe Jakob
Art Director: Klaus-Martin Michaelis
Technical Director: Jens Steffen
Creative Assistant: Daniel Siegel
Junior Art Director: Esra Bueyuekdoganay
Copywriter: Mike Bayfield
Account Manager: Annika Hake
Head of Project Management: Hanna von Schultz
Award Submissions: Toma Soare
Audio-Video Support: Matthias Rewig / NHB Studios
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
