Kevin Rose– fundador do Digg, parceiro do Google Ventures e personalidade da web – acaba de divulgar o novo projeto em que está trabalhando: uma plataforma de blog chamada Tiny.
“Ao borrar o vídeo e colocá-lo como fundo, é possível compreender o que está além das linhas de texto: o sentimento, o mood, a história.” – Kevin Rose
Rosepublicou um vídeo mostrando o protótipo do projeto, uma plataforma cuja principal ideia é a de criar uma janela para o mundo íntimo do blogueiro, oferecendo aos usuários a oportunidade de observá-lo enquanto escreve seu post.
Isso acontece graças a um recurso que ativa a webcam do blogueiro, capta um vídeo seu enquanto escreve o post e o transforma em background para o post em questão. Restringindo o áudio e outros elementos, o fundo é bastante simples, tendo apenas o vídeo borrado e o texto sobreposto.
Assim, a sensação que o leitor tem é de testemunhar o mesmo que o autor ao escrever o post, observando seu entorno, gestos, movimentos, etc.
Com o Tiny será possível vislumbrar o ambiente que está por trás dos textos.
O objetivo desse formato é tornar o blog algo mais íntimo, com uma narrativa fluída entre as histórias que acompanham cada post.
De acordo com o vídeo gravado, Tiny ainda é apenas uma ideia inicial e, no momento, a equipe está ansiosa para os feedbacks de seus fãs e interessados.
Facebook, MySpace, LinkedIn, Twitter, YouTube, Revver, WordPress, Reddit, Digg, Ning, Xing, Squidoo, Tumblr and Flickr (overwhelmed yet? I can go on) are all social media. What is the hype? It’s the talk of the town and everybody is doing it. However, is it of any use as a tool for marketing? It is! And you aren’t using it yet?
It’s FREE – Connecting with customers/clients through Facebook and LinkedIn, posting your deals on Twitter, and demonstrating your expertise through a blog or video can all be done at the cost of $0. What it will cost, however, is time and some DIY prowess because each social media platform requires its own variation of communication for optimal effectiveness. Some initial research is suggested to decide which platform may best suit your business. However, if you’re a strong believer of “time is money” and are too busy to teach yourself social media, there are companies that can help you and your business get started for as little as $299.
Location, Location, Location – You want your product/service seen by as many people as possible, and, without any statistics to back me up here, there are a lot of people on the internet using social media sites. A lot. We’re talking hundreds of millions. For you naysayers: as of July, Facebook alone had 250 million users. Can you afford to ignore these people? A better question: can you afford to have these people ignore you?
Sharable – Not only will your product/service be seen, you can also have it shared. If a person on Twitter sees your tweet promoting your business and knows people in his or her network that can use it, he or she may pass the promotion on with a retweet. If you write a great blog post on the benefits of your service and submit it to social bookmarking sites, people can discover and rate it moving it up the site’s ranks, which allows more people to discover it. If you made an entertaining video about your product, it could be passed around to hundreds, thousands, and possibly millions of people. Imagine that, a :60-second video about your product seen by millions. It’s FREE advertising.
Long Lasting – Once your business/product/service information makes it onto these social media sites, it can live on forever. That’s a long time (don’t worry, it’s a good thing). There it is, your info being seen and promoted long after you posted it and readily available when you want to put some extra muscle behind it.
Engagement – People who use your product/service will have an opinion about it, and more often than not, they will voice their opinions through social media, and you should know exactly what they are saying, good or bad. If someone sings your praises by writing an elaborate blog post, you can share that with your network or use it as a testimonial on your website. If someone tweets a complaint about your product/service, you can address it and ideally change their mind. No one likes to feel ignored, so if you can show your customers/clients you care and listen, that will definitely strengthen relationships.
There are easily more than five reasons to use social media for your business, so be sure to come back for updates. As usual, feel free to ask a question or drop a comment.
P.S. Once again, to redeem my cool points, here’s a video from my Creative Director poking fun at so called “social media experts,” because you can’t be an expert in something that is constantly changing with new platforms, bells & whistles.
Tommy Liu, the man, the legend (to be) wields his pen of creativity against the injustice of mediocrity plaguing the world as the Senior Account Executive at Supercool Creative & SpotZero where he also manages the blog. Click here to view some of his battles (he doesn’t always win).
Fighting for (or against) a cause amid the ever-shifting social media landscape is the one of the greatest benefits of having a social voice: the accessibility to use it. If you bitch, someone’s listening. If you praise, someone’s listening. If you need to get the “word” out, someone’s there to help. Yet, as with any “voice” others may hear, prudence cautions us to: “Use your voice wisely.”
Why? The “Three I’s:” Impropriety, Inequality, and Injustice. A threat to the “I’s,” real or perceived, will ignite a flame of backlash that will cross the synapses of cyberspace at light speed. The message, like a painful Internet toothache will rouse the sleeping giant of “violated rights” to respond, repel, and, yes, retaliate. People are listening; intertwining with social media as it spreads in ever-widening, influential spheres, integrating into our lives as easily and quickly as mobile technology. Content is king, and it’s powered by users. Beware! Any misstep or lack of discretion in the social arena will bring down the unwelcome glare of public scrutiny. Just ask Amazon.
So, when the “Gathering Storm” video debuted on YouTube, it roused the slumbering giant to quickly became a target. The one-minute video, posted by the National Organization for Marriage (NOM), speaks in a somber, calm manner about same sex marriage negatively affecting the lives of “everyday” people. Released a week ago, the video has received over 38,000 views on YouTube and been picked up by MSNBC’s Hard Ball, Wired, The Chicago Tribune, New York Times, and other mainstream sources. As of this morning: 2125 Diggs and nearly 700 comments. The Human Rights Council, proponents for same-sex marriage denounced the video as a “fake,” that promoted “fake” problems experienced by “fake” people.
Although it looks homemade, it drives NOM’s message right home…proving that we do pay attention to items that affect us. As if any proof were needed, there are six pages of rebuttal videos.
Jeff Louis is an experienced Senior Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing here as well as freelancing. He’d love to hear from you: www.linkedin/in/jefflouis or www.twitter.com@jlo0312.
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Post originalmente publicado no Brainstorm #9
