Hasta La Creative!

Quem já não curtiu, compartilhou ou guardou pra si alguma das tantas palavras de sabedoria que parecem ter tomado conta da internet nos últimos tempos? Estamos cada vez mais buscando ajuda para lidar com questões de amor, trabalho, autoestima e tantas outras no ambiente em que mais nos sentimos seguros, ou seja, online?

Autoajuda não é o termo mais curtido do mundo, mas o estamos consumindo todos os dias, por todos os cantos, como vemos nos três projetos abaixo:

Emergengy Compliment

A Society6, uma galeria de arte online, criou essa necessária ferramenta para quem precisa de um momento de consolo, das palavras certas e de um carinhoso tapinha nas costas.

Community Advice

Qual conselho você daria para o seu “eu” de 8 anos? E para o seu “eu” de 80? A artista Susan O’Malley fez essas perguntas a 100 moradores de Palo Alto, obtendo respostas que vão de “Nunca minta” à “Aproveite o cabelo enquanto você ainda tem”. Os conselhos foram transformados em posters e espalhados pelo coração do Vale do Silíco. O projeto de arte, realizado em conjunto com o Centro de Arte de Palo Alto, tenta fazer a sociedade refletir em torno dos conselhos que dá e que ouve diariamente.

Autoajuda do dia

Projeto brasileiro realizado pela Contente, faz uma compilação de frases e textos que “tem muito a dizer pra gente, sobre a gente”. Contando com uma produção autoral, feita colaborativamente por designers, escritores, fotógrafos e artistas convidados, o resultado são posters que inspiram tanto pelas palavras quanto pelo design.

Post originalmente publicado no Brainstorm #9
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Coup de cœur pour ce concept du designer américain Mike Lubrano qui a imaginé la transformation d’une voiture Delorean issue de la trilogie emblématique « Back to The Future » en un taxi jaune new-yorkais. Une opération pour la marque de montres Nooka, à découvrir en images dans la suite.

Focus sur le travail de Katrin Schacke, une directrice artistique de talent. Avec des projets plus impressionnants et réussis les uns que les autres, cette artiste allemande nous propose de découvrir son univers aux multiples facettes avec des installations surréalistes à retrouver dans la suite.

James Tapscott est un artiste australien qui nous propose de découvrir de superbes photographies réunies sous le nom de « Transference ». Avec l’utilisation de câbles optiques illuminés, le photographe nous propose des clichés jouant avec talent sur la lumière dans de très grands espaces. Plus d’images dans la suite.

Focus sur Frank Lamp, cette très jolie lampe en bois pensée par le studio thaïlandais Pana Objects. Livrée en kit, cette création reprenant la forme d’un chien peut être modulée et positionnée de différentes façons afin de mimer le comportement d’un animal. A découvrir en images dans la suite de l’article.

Jamie Scott est un amoureux de nature mais aussi de la ville de New York. Ce dernier a choisi 15 endroits dans Central Park et a tourné 2 jours par semaine pendant 6 mois l’apparition progressive de l’automne. Une vidéo où la nature, pourtant située au centre d’une des plus grandes villes du monde, est magnifiée.

Brief
Design a packaging for rubber boots with the aim to:
-distinguish the brand on the shelf among competitors in the specialized stores and to attract
the consumers’ attention.
-create a contemporary and appealing image of the “Fisherman” boots as a very high-quality
specialized footwear for fishing and emphasize the features of the product!

Idea
Everybody is aware of boots primary function – protection from water. However, there are many advantages that are not obvious at the first glance and consumer might not be aware of. «Fisherman» boots are able to protect the wearer from a wide range of dangers: environmental debris, biological threats, natural, chemical and electrical hazards.
We realized that probably the best way to communicate protective functions of the boots would be using the example of underwater creatures. This topic is very relevant for fishermen and creates an excellent opportunity to combine several types of risks in one visual.

Solution
The package itself is designed as a mini-stand and works as an eye catcher. An illusion of boots immersed in water draws attention focus consumer’s attention to all protective properties of the “Fisherman” boots.

Description
Design a packaging for rubber boots. Rubber boots for fishermen: basic design, up to 40 centimetres in height, recommended for the coastal fishing and movement in the water no deeper than 40 centimetres. Packaging will be used to promote the product in stores.

Advertising Agency: Good Media, Almaty, Kazakistan
Creative Director: Igor Mitin
Art Director: Berik Yergaliyev, Rustam Gareyev
Designers: Darina Baimukhanova, Farhat Omirbaev, Andrey Serduk
Account Director: Renat Abdrakhmanov
Account Manager: Diana Saibekova

All adults know: healthy eating is important. The organic supermarket chain Fresh`N´Friends benefits from that situation. There is just one small problem: kids hate healthy food but they love sweets. And worst of all: kids won´t listen to logical arguments. Therefore, our task was to convince the kids without lecturing them. Instead of calling attention to that problem with a traditional ad campaign we chose to solve the problem. The solution was a new product: fruit figures. To make fruits as appealing as sweets for kids we designed fruit arrangements that suit children. Boring fruits were designed in shape of teddy bears, kittens, flowers – all the things kids love. Just like ordinary fruit salads the fruit figures were sealed, put in a tray and sold in Fresh´N´Friends stores. And to open the design process for those who should really be involved, we let the kids design their own fruit figures. Over 3,500 designs from children were submitted. The rabbit figure of five-year-old Dario got the most votes and was therefore added to the product range.

Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Director: Martin Pross, Matthias Spaetgens, Wolf Schneider Mathias Rebmann, Florian Schwalme
Art Director: Alexander Doepel, Sandra Krebs, Bjoern Kernspeckt, René Gebhardt, Loic Sattler, Jinhi Kim
Photographer: Attila Hartwig
Account Manager: Benjamin Baader, Masa Matejic, Anna Kubitza, Sebastian Vetter, Miriam Spahrbier
Postproduction: Maren Boerner
Graphics: Peter Schoenherr, Simon Rossow

To generate awareness for Raum D, a therapeutic studio for suffers of dementia, we decided to trace the life story of a theoretical Alzheimer’s patient. We created a 3D model of a brain, capturing its full diversity with extreme attention to detail. By doing so we made this person’s memories once more accessible. We toured this exhibition, which incl. 4 ‘panels’ representing personal and historical milestones in a person’s life, in major cities along the Rhine and Ruhr rivers. Person’s with Alzheimer’s have no hope, as of yet, of a cure. As their disease progresses, they often become increasingly confused and isolated. Raum D is a therapeutic studio for people with dementia. Here, creative work offers patients new ways of dealing with their memories.

Advertising Agency: Ogilvy, Germany
Creative Director: Andreas Steinkemper
Copywriter: Kajo Strauch, Jill Keehner
Art Director: Paul Kuna, Annika Fohler, Rouven Maccario, Vitali Gahl
Production Company: Shotopop
Agency Producer: Mario Kaltenbach
Illustrator: Casper Franken
Art Buyer: Carol Redfield
Project Management: Anke Breuer
Executive Creative Director: Thomas Schwarz

Dans l’esprit de la campagne Dirt is Good, l’artiste Calvin Seibert nous propose des châteaux de sable absolument magnifiques. Avec des structures géométriques composées délicatement, ces œuvres éphémères réalisées sur la plage sont à découvrir dans une série d’images dans la suite