Hasta La Creative!

KBS+, Toronto have a new campaign for Bissell that gets a little gross. In the spot, promoting the Bissell Symphony, which vacuums and cleans hardwood simulateneously, Bissell Canada Senior Brand Manager Ravi Dalchand sets out to prove that he’s behind the product one hundred percent.

So he uses the Symphony to clean a subway floor and then takes things a giant step forward in the gross department and eats some saucy pasta right off the spot he cleaned, seemingly to the disgust of fellow subway passengers.

“Instead of just showing how it works at home, we felt the stronger message was to show how well it could clean, even in an extremely tough, dirty, messy situation,” Bissell Vice President General Manager Craig Emmerson told The Huffington Post.

As that publication points out, however, this was not a normal Toronto subway stop. The stop used was the Bay Lower Station, which TTC CEO Andy Byford said had been “closed off to the public six months after opening in 1966 due to passenger confusion and consistent delays.” It’s now mainly used as a set for movies and television. So while eating off of subway tile is still pretty gross, it’s not as disgusting as it originally appears. And those onlookers are almost definitely actors. But KBS+, Toronto and Bissell assume (probably correctly) that most people won’t reach that conclusion, and, staged or not, the gimmick is pretty memorable. (more…)

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Producers Tamir Moscovici and Paul Proulx, the creative production team behind Urban Outlaw and Painting Coconuts , decided to mark the 15th anniversary of Sony’s landmark Gran Turismo series (and recent release of Gran Turismo 6) with a documentary profiling “the single-minded genius behind Gran Turismo’s birth and breathtaking 15-year evolution,” Kazunori Yamauchi.

KAZ: Pushing the Virtual Divide is a one hour, 24 minute documentary examining the drive and devotion Yamauichi has put into Gran Turismo from its birth through its incredible evolution over the past 15 years. Since the first Gran Turismo game in 1997, the game Yamauchi had wanted to make since he was fifteen years old, he has always gone above and beyond expectations in creating the best games possible. Yamauchi has been one of the most important and interesting figures in gaming over the past 15 years, with a singular devotion to giving gamers the ultimate driving experience. His insane devotion to detail in his racing simulation series can be traced to his love for racing and all things automotive — he really races himself, and often wins. This offers him a unique understanding of what racing is all about, something he brings into each of his games.

If you’re a gamer, and especially if you’re a fan of the Gran Turismo series, it’s a really intriguing — and sometimes nostalgic — look at one of Sony’s most iconic gaming series and the incredible man behind them. Check out the trailer above, and, if you’re interested, head on over to Hulu for the complete documentary. Credits after the jump. continued…

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