There are lots of current applications of drone technology, but not many of them are very useful to the average consumer. But what’s this? A drone that allows you to literally snack nonstop? Now that’s something plenty of Americans can get behind.
With retirement looming, Red Sox designated hitter/first baseman David Ortiz is preparing for the next stage of his life the only way he knows how: By making terrible puns as he attempts to name potential business ventures.
Ortiz, who’s already founded Big Papi’s Kitchen, is the new centerpiece of the new SC@Night campaign from ESPN and 72andSunny. The campaign is built around highlighting the fans, athletes and celebrities who watch late night SportsCenter. In this video spot, Ortiz brainstorms new business names while watching Stan Verrett and Neil Everett reel off zingers, much to the chagrin of Eduardo Rodriguez and David Price.
It may be hard for Boston Red Sox fans to imagine, especially with the stellar year he’s having, but David Ortiz plans to retire at the end of 2016 after 14 seasons with the club and 20 total (as an Orioles fan, I can’t say I’ll miss him). To say goodbye to the aging slugger, MullenLowe crafted a spot for Red Sox sponsor JetBlue entitled “David Ortiz vs. Piñatas.”
The 45-second spot finds Ortiz mulling over his post-retirement plans. He imagines himself working kids’ parties busting piñatas. Predictably, his swing may be a bit too forceful to make the plan practical.
It’s a simple but effective ad, finding humor in Big Papi’s monstrous swing demolishing a series of piñatas in one swing. Each time, a group of children looks on, their party ruined as they can’t collect the candy, which inevitably finds itself home run distances away from its launch spot. The 45-second ads ends with the message “Whatever’s next for you Big Papi, good luck.” Sure to appeal to Red Sox fans, the ad’s lighthearted humor could also resonate with more casual fans (even those who dread Big Papi coming up to bat).
Credits:
Client: JetBlue
Agency: MullenLowe
Creative
Chief Creative Officer: Mark Wenneker
Executive Creative Directors: Tim Vaccarino, Dave Weist
Creative Directors: Amy Ferguson, Julia Neumann
Copywriter: Chris Gilbert
Art Director: Dan Pappas
Production
Execkutive Director of Integrated Production: Liza Near
Director of Broadcast Production: Zeke Bowman
Producer: Matt Polski
Senior Digital Producer: Louise Lloyd Owen
Production Supervisor: Kristine Ring-Janicki
Senior Art Producer: Jessica Manning
Senior Production Artist: Julie Sforza
Project Manager: Christina Gratton
Senior Business Affairs Manager: Amy Keddy
Account Management
Executive Director: Drayton Martin
Account Director: Molly Bluhm
Account Executive: Beba Rivera
Strategy
Group Strategy Director: Ellie Gogan-Tilstone
Senior Strategist: Mike Patrick
Media
Senior Vice President, Group Digital Director: Jade Watts
Associate Digital Media Supervisor: Tracy Barahona
Associate Media Director: Kelly McGowan
Digital Media Supervisor: Shoshana Levine
Senior Media Planner: Lauren Meyers
PR, Social
Senior Vice President, PR Account Director: Jaclyn Ruelle
PR Account Supervisor: Brittany Topham
PR Assistant Account Executives: Kelsey Labrot, Meg Weldon
Production Company: Arts & Sciences
Director: Matt Aselton
Executive Producer: Marc Marrie
Producer: Zoe Odlum
Editing: MackCut
Editor: Ian Mackenzie
Assistant Editor: Mike Leuis
Executive Producer: Sasha Hirschfeld
Producer: Sabina-Elease Utley
Color: Company 3
Colorist: Tom Poole
Animation, Graphics: Method
Executive Producer: Angela Lupo
Visual Effects Producer: Matthew Engel
Sound Design, Mixing: MackCut
Mixer: Sam Shaffer
Music: Storefront Music
After 13 years playing for the Boston Red Sox, David Ortiz will retire at the end of the 2016 baseball season. And he’s contemplating some unusual plans for his next career.
In a thank-you ad from Red Sox sponsor JetBlue, the designated hitter and nine-time All Star finds work at different children’s birthday parties—whacking the literal stuffing out of their piñatas.
A couple of weeks ago we brought you news of “Baseball is Better,” Mutt Industries’ campaign for MLB 14: The Show, the latest iteration of Sony’s long-running baseball simulation series. Now, Sony and Mutt Industries seem to have a reason to celebrate, as MLB 14: The Show’s first week sales were the highest in franchise history. As you may remember, Mutt Industries recruited Danny McBride (best known for playing Kenny Powers on Eastbound and Down) for the anthem ad launching the game.
In the weeks following the launch of the campaign, Mutt Industries has continued to roll out content at campaign site www.baseballisbetter.com, including the recent, slightly misogynist “Miguel Cabrera Gets Faster with Quick Counts.” As the season progresses, Mutt Industries and Sony will release over 100 unique videos via YouTube, Tumblr, Facebook, Twitter and Instagram, featuring various MLB stars. So far, in addition to Miguel Cabrera, Andrew McCutchen, Brandon Phillips, Jason Heyward, CC Sabathia, David Ortiz, and Brett Lawrie have all joined in on the action to show how “Baseball Is Better.” You can check out Cabrera’s recent spot above, and stick around for a refresher of the Danny McBride anthem ad after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
After forever tainting beards and depressing me by winning the World Series (disclosure: I’m a Baltimore Orioles fan), the Boston Red Sox said goodbye to their playoff-grown facial hair in a mass “Shave Off” at Gillette World Shaving Headquarters on Monday, November 4.
If you’d like to commemorate that event, you’ll be glad to know that the “Gillette Fusion ProGlide razors that were used to shave each champion beard,” as well as the beards themselves — called beard ball trophies — are up for auction on eBay thanks to agencies Grey and Ketchum. It’s kind of gross and creepy, but at least it’s for a good cause. All of the proceeds for the auction are being donated to Movember, the global mens charity raising awareness and funds for prostate health through the growth of November mustaches that you may have read about here this month. If you’re interested, you can bid on Shane Victorino‘s beard ball here (the current bid is $1,550), or World Series MVP David Ortiz‘s beard here (current bid 3,050). “I’m glad that the beard that helped me throughout the series can now help raise funds for a great organization like Movember,” said Ortiz.
Gillette senior brand manager Hooman Shahidi says of the Red Sox shavings, “their facial hair has been the symbol of the team since spring training and became part of baseball lore. We hope the shavings help raise awareness for important men’s health issues and find good homes with passionate fans.” I know this is for a good cause and everything, but I’m trying to imagine the type of fan who spends thousands of dollars to obtain and display the facial hair of their favorite player, and “passionate” is not the word that comes to mind.
New Career Opportunities Daily: The best jobs in media.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
