Dating apps have gotten a bad rap lately, so Tinder is taking on the skeptics with playful ads that flip the script on negative narratives about modern dating. Tinder has unveiled the latest chapter of its “It Starts With a Swipe” campaign by once again inviting daters to reconsider what they thought they knew about…
The real couples featured in Hinge’s new campaign share a funny coincidence: All of them unknowingly crossed paths with their future partner in person before connecting on the dating app. Hinge tells these surprising, true love stories in its latest ads, which continue its long-running “Designed to Be Deleted” platform. The campaign-launching amid reports of…
Google is celebrating the big surprises of 2024 by dedicating its 14th annual Year in Search campaign to breakout stars, including a pygmy hippo, the personification of anxiety, and Dr Pepper with pickles. The nearly four-minute film, created by Google Brand Studio, is devoted to breakout searches — or terms that spiked by more than…
ADWEEK recently crowned its 20 best ads of 2024, but this list is different. These are ads that flew under the radar or that you may have overlooked – but that doesn’t make their creative quality any less excellent. For the second consecutive year, ADWEEK shines a light on those campaigns that may not have…
A giant, two-story-tall dog balloon got stuck between buildings en route to the Chicago Thanksgiving Parade this week, stopping passersby in their tracks. However, despite appearances, this larger-than-life balloon got stuck on purpose – and isn’t an official entry to Chicago’s parade. Mars Inc.’s Iams pet food brand created the stunt to highlight the importance…
Ally Financial is reviving its “Banksgiving” campaign, in which its call center associates hand out no-strings-attached funds to customers to help them overcome personal financial challenges. The Thankgiving initiative was originally launched in 2018. It quickly went viral with a moving video that showed the bank’s employees granting customers’ wishes. The push ran again in…
When you think of luxury, British-founded car marque Jaguar, what is the first image that springs to mind? Perhaps it’s the brand’s growling cat emblem. Maybe it’s Ben Kingsley’s starring role in its “Good to Be Bad” F-Type campaign. What about an Avant Garde-style film showcasing a diverse cohort of models in luminous outfits set…
Last week, Sweetgreen’s newly unveiled Kale Camo Hoodie hit my social feed. My first reaction was: “What a clever way to super-serve mega fans.” The company proudly heralded the idea in a press release and touted the new merch on social media just before the holidays. An hour later, another post hit my feed. Apparel…
No drink accompanies a cheesy, fatty burger quite like an ice-cold sip of fizzy cola. But since fast-food restaurants are just another battleground in the cola wars, they typically only offer one choice between Coca-Cola or Pepsi on tap, rarely both. To hammer home its long-standing “Better With Pepsi” food pairing platform, Pepsi fired shots…
When you’re hungry on the road, the warm yellow glow of McDonald’s arches can feel like a beacon of hope to your rumbling stomach. That’s the feeling McDonald’s is trying to capture in the festive installment of its long-running “Fancy a McDonald’s” U.K. campaign, which taps into the moments in life that simply call for…
Many Latinx and Hispanic kids may have grown up hearing “Hay comida en la casa” – which translates to “there’s food at home” in English – in response to their requests to eat out. DoorDash takes the typically disappointing phrase in a different direction. The delivery platform’s campaign taps into childhood nostalgia to target Hispanic…
In a scene that’s played out a zillion times in the long history of soap commercials, a half-naked male model lathers up in a mildly suggestive but still safe-for-work product demo. But what if the well-worn trope got a sinister tweak, and the shredded man in the shower was a serial killer trying to erase…
An election-pegged commercial from Calm that didn’t have a single line of spoken dialogue quickly became a major talking point in the hours following Donald Trump’s win of the White House. Both within the advertising industry and outside of it, fans have been discussing the merits of the ad’s 30 seconds of pure silence, a…
Shoppers can find most things they need on Amazon, and some they don’t (see: tiny deck chairs and emotional support pickles). They can also order sushi, burritos, and more without delivery fees, thanks to a tie-up with takeout app Grubhub. Since 2022, Amazon Prime’s 180 million members have had access to Grubhub+, the brand’s premium…
Kate McKinnon likes to get under the skin of the characters she plays, which often starts with how they look and what they’re wearing–perfectly parted hair and severe brunette bun for Ruth Bader Ginsburg, for instance, and ultra high-rise pants for alien abductee Colleen Rafferty. For a recent project for Philips Sonicare, the Saturday Night…
A 30-second Geico ad called “Horror Movie” needed to look like the real Hollywood slasher franchises it was parodying, with attractive stars, desolate setting, high stakes, and slick production values. And its villain–a prototypical axe murderer–had to speak volumes without a single word of dialogue. It wasn’t until the final moments of filming–and the final…
While leading the glamorous life of a media and fashion mogul, Kim Kardashian has at her disposal “a handsome mobile DJ providing a perfect track for every room” she enters. Of course she does. That the music-cueing minion happens to be comedian Ben Marshall provides a knowing wink that runs through the latest long-form ad…
No one wants the pre-wrapped fragrance set from Walgreens, the tabletop fireplace, the oversized chocolate fountain, any “talking” wall plaque or novelty necktie-and yet those gifts, or “gifts,” arrive each year, destined for dusty basements and yard sales across America. Shutterfly, in one of the first holiday ads to launch for the 2024 season, suggests…
It wouldn’t be a proper Halloween without a nightmare-inducing clown, and Six Flags obliges with just such a creature that terrorizes young housemates and then backseat drives them to a theme park outing. The 5-minute film, a narrative first for the brand from creative agency TMA, leans heavily into the horror genre, adding a tension-busting,…
A young homeowner suffering from parentamorphosis would likely start spouting arcane Scoville data as a wing-eating guest on The Hot Ones, all while making lame jokes about being “cool as a cucumber.” Dr. Rick will do no such thing. The longtime spokesman for Progressive Insurance, played by actor-comedian Bill Glass, takes a seat today opposite…
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