Once a common household staple, toilet paper has quickly become a hot product in high demand as consumers engage in panic buying amid the ongoing coronavirus pandemic. Last week alone, U.S. sales of toilet paper were up more than 120% when compared to the same time last year, according to Nielsen. In a new ad…
British beer, wine and spirits manufacturer Diageo said today that it is preparing to undergo two executive leadership changes, both effective July 1. The producers of Johnnie Walker, Crown Royal, Smirnoff, C?roc, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness will say goodbye to Diageo president North America Deirdre Mahlan and CMO Syl Saller, who…
In 1930, residents of Havana gazed upwards and for the first time saw something other than the withering tropical sun. They saw a sculpture of a fruit bat. It was massive, cast in bronze and sitting atop the city’s first skyscraper built by the Bacardi Corp. The structure was a 12-story colossus of red granite…
Kraft Heinz has instituted a review of its global media account, as its contract with Publicis Groupe’s Starcom is ending this year. “Our contract with Starcom Worldwide is expiring this year, so Kraft Heinz is exploring opportunities for its global media planning and buying operations to ensure we are positioned for success in 2021 and…
To the surprise of no one, Americans are drinking more at home. But this was already happening before many of the nation’s bars and restaurants were recently ordered to shut down in several states. During the first week of March, purchases of beer, spirits and wine at liquor, grocery and convenience stores were all up…
Direct-to-consumer razor brand Billie has seen a remarkable rise: After launching in November 2017, by January of this year it had already been acquired by one of the world’s largest CPG conglomerates, Procter & Gamble. Though Billie’s hero product is a razor, it has launched other items for use before, during and after showering: body…
If you’re enjoying the soft feeling of your jeans or shirt against your skin at the moment, the odds are good that you owe a debt of gratitude to a woman named Audrey Gaiser. She wasn’t an inventor or an executive or a marketer, but something better than all three: She was an inspiration. In…
If, as the saying goes, imitation is the sincerest form of flattery, meat should be feeling pretty good about itself right now. Creating meat alternatives designed to look, sizzle and taste like the real thing is one of the hottest trends in the food industry right now. And with its new Incogmeato line of plant-based…
As concern over the coronavirus shows no sign of abating, Lyft has recently announced an exclusive partnership with body care company EO Products to provide hand sanitizer to its drivers at “no cost to them,” a Lyft spokesperson told Adweek. EO Products is currently in the process of shipping at least 200,000 bottles of its…
In a deal worth $3.85 billion, PepsiCo has agreed to acquire Las Vegas-based Rockstar Energy Beverages. The privately held energy drink maker, whose products come in more than 30 flavors and are sold in over 30 countries, has had a distribution partnership with PepsiCo in North America since 2009. PepsiCo chairman and CEO Ramon Laguarta…
Is it organic? Check. Zero-waste? Check. Tied to a subscription model? Check. Noice, a new toothpaste brand scheduled to debut in the U.S. this June, ticks all the familiar boxes of a modern CPG startup aiming to upend its predecessors. After collecting over $40,000 from a successful Kickstarter campaign earlier this January, Noice is currently…
A mere month after Mr. Peanut died, then rose again as Baby Nut, another potential disaster has struck the mascots of Kraft Heinz: The Kool-Aid Man has vanished. It’s quite the feat, given his large stature and typically boisterous demeanor, but everything is quiet and all walls are structurally sound. Is he safe? Keeping cool?…
When it comes to the Olympics, Procter & Gamble has been a major presence for years. The brand is famous for its “Thank You Mom” videos that are omnipresent during both Summer and Winter Games, and has a roster of Olympic athletes on board as brand ambassadors across the CPG conglomerate’s properties. But for the…
Brands in various industries have experimented with trade-in programs, in which they give consumers free products in exchange for a competitor’s, as a marketing strategy to boost sales. Each & Every, a natural deodorant brand, is the latest to try the trade-in strategy, with an eco-friendly twist. The DTC brand has launched its first Aluminum…
In hopes of turning business around, this year Kraft Heinz plans to cut the number of agencies it works with in half, while boosting its consumer-facing marketing efforts by 30%, CEO Miguel Patricio told analysts in a recent earnings call. “I think it’s appropriate to start today’s update by recognizing that 2019 was a very…
Unilever, which owns Popsicle and Good Humor, announced yesterday that it would stop advertising food and beverages to kids under 12 in traditional media, and marketing to under 13 in social media. The decision is based on childhood obesity concerns, according to a Unilever blog post. Moving forward, the multinational company will root the marketing…
In a soaring atrium in one of those slick skyscrapers sheathed in glass on New York’s Park Avenue, prolific adviser and board member Andrea Weiss finds some spare time to sit down for an interview. Surrounded by the requisite marble, water fixture and big glass windows, I pick out a table near a landmark, in…
Brandless, once a direct-to-consumer darling brand selling grocery and other essential items, is shutting down. According to a report from Protocol, Brandless is laying off 70 people and keeping 10 staffers on to finish any remaining orders and explore any acquisition offers. A Brandless spokesperson confirmed the shut down to Adweek. “I’m proud of what…
Harry’s, the direct-to-consumer men’s and women’s shaving company, is now independent once more. Edgewell Personal Care, which owns the Schick brand of shaving products, had been set to acquire Harry’s for $1.37 billion, but the company is backing out of the offer after the FTC sued to block the transaction on Feb. 3. In a…
Del Monte Foods, maker of canned fruits and vegetables, got both good and bad news in a report commissioned by the company. On one hand, 86% of U.S. adults think eating fruits and vegetables is crucial to maintaining a healthy diet, according to the study. Furthermore, 70% said they feel like the best version of…
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