Nov 20

Coke Zero Invites You to Design, and Perhaps Even Wear, the Ugliest Christmas Sweater Ever

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Christmas is coming, and along with it comes the worst part of the year: ironic ugly sweater parties. Formerly the sole domain of grandmothers and Bill Cosby, ugly sweaters are some kind of awkward hipster mating plumage now, so it's only ill-fitting that Coke Zero has capitalized on it with the Coke Zero Sweater Generator, built by Droga5. You design a sweater with minimal Coke branding, and it goes into an online gallery where other people can vote on the best/worst designs. The top 100 will be made and sent to their creators, who will probably model them on Facebook. Above is the one I made.


    

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Jan 27

Coke Zero Debuts New Ad at Super Bowl XLIII

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Troy PolamaluFrom Mean Joe Greene to Mean Troy is what fans can expect from this new Coke Zero ad set to appear at the Super Bowl. Starring Pittsburgh Steeler Troy Polamalu, the first 12 seconds of the new Coke Zero spot are certain to cause double-takes as they mimic the look of the original ad.

The scene opens with Polamalu limping down a tunnel to the locker room, followed closely by a young fan who offers an ice-cold Coke Zero to his battered hero. All similarities end there as the action takes a surprising turn to humorously reinforce that with Coke Zero, it’s possible to have “Real Coke Taste and Zero Calories.”

(Source) Press

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