When the short-form streaming service Quibi debuts on April 6, it hopes to look a lot different than other mobile content-consumption options like YouTube or TikTok. The upcoming subscription service will include a feature allowing viewers to watch programming in either landscape mode or portrait mode on their phones–without any unused space on the screen….
LAS VEGAS–Hong Kong is expected to see more travelers than any other city in the world in 2020, despite protests between democratic activists and supporters of mainland Chinese rule that have affected businesses in the international city. Peggy Fang Roe, a 16-year veteran of Marriott, has spent the last six years overseeing sales and marketing…
LAS VEGAS–Faraday Future has been a consistent presence at the Consumer Electronics Show over the past five years. Founded in 2014, the luxury electric automaker unveiled the FFZero concept car in 2016 and its all-electric FF91 in 2017, but has faced an uphill climb getting those vehicles on the road and into the hands of…
LAS VEGAS–Spotify has never been shy about sharing insights from its music streaming platform. Now, for what Spotify says is a first for the platform, it’s giving advertisers the ability to get their own insights with a new ad insertion program for podcasts. Announced this morning at CES 2020, the new program called SAI (Streaming…
In its biggest step yet to streamline advertising buys across all of its various platforms, NBCUniversal will soon unite its linear and digital inventory via a single tool. The new offering, One Platform, will enable NBCUniversal to sell its ad inventory across all screens, the company said Tuesday at CES. Previously, it used separate tools…
Facebook said at CES 2020 Tuesday that 4 million advertisers are now using Stories ads across Instagram, Facebook and Messenger. The company’s Stories advertiser total topped 3 million last May. The social network also highlighted recent Stories campaigns by two brands. Direct-to-consumer brand Grove Collaborative–which makes eco-friendly household products in areas including cleaning, personal care,…
LAS VEGAS–Ivanka Trump, an adviser to her father, President Donald Trump, appeared onstage at CES today to discuss jobs, after the White House failed to make an appearance last year amid the longest shutdown in the nation’s history. Trump addressed her efforts to encourage a more modern workforce during her father’s time in the White…
LAS VEGAS–Speaking at Adweek’s Through the Looking Glass panel at CES 2020, Jen Wong, Reddit’s chief operating officer, said she’s optimistic the internet will “get better” and healthier–and Reddit will play a role in that. “[Reddit] is like the original internet that never died. … It’s this massive untapped part of digital life that’s continuing…
Riding the wave of popularity that meat alternatives enjoyed during 2019, Impossible revealed two new products to kick off the year: a meatless ground pork and a meatless sausage product. Impossible made the announcement at CES, the world’s largest tech conference, in Las Vegas this week. The sausage will be featured in a new Burger…
LAS VEGAS–In the first Consumer Electronics Show keynote delivered by an airline, Delta CEO Ed Bastian wasted no time getting to what the eager crowd wanted to hear about: the future of travel. The airline has already made several announcements at CES 2020 so far involving its employees, the environment and potentially game-changing technology for…
LAS VEGAS–Sitting above the Las Vegas strip at the Aria, Adweek caught up with Mike Shehan, the CEO and founder of SpotX, an online video ad platform. With CCPA officially in effect (as of Jan. 1), Shehan chatted about how it might not have the same bombastic effect as GDPR did when the European regulation…
AT&T’s media arm Xandr is kicking off its CES activity by unveiling pause ads, a unit it claims will help brands capture audience attention without unduly interrupting the viewer experience. The beta rollout forms part of Xandr’s wider connected TV strategy, with the AT&T unit expecting to bundle pause ads with broader media packages ahead…
LAS VEGAS–Uber’s vision for the future of flying vehicles is one step closer to reality. On the first day of CES 2020, the ride-sharing-food-delivery-freight-shipping company announced a partnership with Hyundai to manufacture what it’s calling the Uber Air Taxi, a vehicle similar to a helicopter that travelers can soon call to fly across congested cities….
Amazon’s digital assistant won’t pump gas for you, but thanks to a collaboration between ExxonMobil and fintech company Fiserv, Alexa will soon help you pay for gas without pulling out a credit or a debit card. The technology, which will be on display at CES 2020 this week, will be available “later this year” at…
Today at the Consumer Electronics Show in Las Vegas, Panasonic announced the release of its “#WhatMovesUs” campaign, which features Olympic gold medalists Michael Phelps and Katie Ledecky, Paralympic silver medalist Elexis “Lex” Gillette and USA Karate National Team member Sakura Kokumai. In a video hosted on Panasonic’s website, with digital ads and social posts designed…
LAS VEGAS–There’s a shift in the air, a raw tension breaking through the hazy cigarette smoke and throbbing hangovers that usually occupy the Vegas Strip as thousands of attendees descend on the city for CES. Today is the second media preview day before CES 2020 officially kicks off on Tuesday, with programming from several unexpected…
LAS VEGAS–Publishers continue to invest in food verticals, from The New York Times’ recent expansion into multi-day events centered on its Cooking app to BuzzFeed building a new line of business around ecommerce with Tasty, and Cond? Nast creating a food-centric OTT app with Bon App?tit. Today, food website Yummly is diversifying by getting into…
On the first episode of Yeah, That’s Probably an Ad in the new year, we’re discussing all things CES 2020–the show that has evolved to set the agenda for much more than the tech world, and the first big opportunity for companies to make a splash. Travel reporter Ryan Barwick joins us to talk about…
You, a working professional in media, probably already guessed that consumers are more likely to engage with advertisements on so-called premium media channels over non-premium media channels like user-generated content, non-broadcast video and social media feeds. Now there’s data to support this, according to a report from YouGov in partnership with Adobe Analytics. The survey’s…
The Consumer Electronics Show is many things to many people. For Michael Kassan, founder, chairman and CEO of MediaLink, it’s a chance to see what’s coming down the pike for his clients, but also the opportunity to rub elbows with industry elite. To wit, he’ll sit down with Unilever CEO Alan Jope and Salesforce chairman…
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