Hasta La Creative!

Advertising Agency: Lua, São Paulo, Brazil
Creative Director: Atila Francucci
Art Director: Rodrigo Cabello
Copywriter: Bruno Godinho
Planner: Paula Righetti
Illustrator: Paulo Garcia, Mauricio Sampaio, Sandro Grasseti (Zombie Studio)
Art Buyer: Anna Bohm
Account Supervisor: Bruno Sattim
Account Manager: Ricardo Polmon
Advertiser’s Supervisor: Tais Abreu

“Perdigao Turkey. Now boneless.”

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flavio Casarotti
Creative Director: Rui Branquinho, Flavio Casarotti, Alexandre Vilela (Xa), Felipe Gall
Copywriter: Marcelo Conde, Roberto Kilciaukas
Art Director: Kleyton Mourao, Eiji Kozaka
Art Buyer: Monica Beretta
Account Supervisor: Flavia Fusco
Advertiser’s Supervisor: Eduardo Bernstein
Account Manager: Valeria Ordonhez
Planner: Fernanda Flandoli, João Gabriel, Yeda Beraldo
Account Manager: Valeria Ordonhez

Brief Explanation
We develop a cookbook in a limited special edition: ‘The Real Cookbook’. Its the first cookbook that has actually earned such a title: A cookbook that readers can genuinely cook and eat, that’s because its pages are made of 100% fresh pasta. And packaged as a classic lasagne dish. The book was sent to business partners as a customer loyalty measure and was intended to generate and draw attention to the publisher’s range of cookbooks.

Describe the brief from the client
Every year, a vast number of printed publications centred around cooking and eating hit the stands: 26,000 books worldwide. In spite of this, the Gerstenberg Publishing House, a small publishing company that specialises in high-quality culinary and art books, needs to manage to rise above the rest.

Description of how you arrived at the final design
As simple as the idea may be, its realisation was a challenge. Over several weeks, various printing methods and dough consistencies were tested in order to achieve an optimal print and cooking image. In the end, a secret dough recipe combined with a traditional book printing process delivered the ideal result. With a little sauce between the pages and a sprinkle of cheese on top, ‘The Real Cookbook’ becomes a lasagne that can be baked in the oven at 200 °C. The prose, etched on the 4 inner pages of the pasta, ruminates on the subject of cooking.

Indication of how successful the outcome was in the market:
‘The Real Cookbook’ made some awesome noise in publisher`s and booksellers’ circles. And quickly created a buzz throughout the web: Over 250 blogs reported on the meaty masterpiece worldwide. A resource of valuable PR for the Gerstenberg publishers was generated.

Advertising Agency: Kolle Rebbe Hamburg, Germany
Account Manager: Gereon Klug, Inga Eickholt
Executive Creative Director: Antje Hedde, Sascha Hanke
Creative Director: Antje Hedde, Katrin Oeding
Art Director: Reginald Wagner, Antje Hedde
Copywriter: Gereon Klug
Graphic Designer: Christine Knies
Photographer: Jan Burwick, Christoph Himmel

Advertising Agency: DDB, Johannesburg, South Africa
Executive Creative Director: Grant Jacobsen
Creative Director: Grant Jacobsen
Copywriter: Andre Vrdoljak
Art Director: Hital Pandya
Photographer: Carioca
Illustrator: Carioca
Typographer: Hital Pandya
Account Manager: Tsitsi Dhlamini

“”No wonder you always wake up hungry.”

Advertising Agency: JWT, Jakarta, Indonesia
Executive Creative Director: Ivan Hady Wibowo
Creative Director: Erwin Santoso
Copywriter: Adwityo Prabhasworo, Marsha Savira
Art Director: Erwin Santoso, Vito Winarko, Jonathan Nata
Photographer: Peddy Suryadinata (Clarissa/Peddy)
Illustrator: Monty Aji Hardito
Account Supervisor: Louise Corputty
Producer: Budi Mulianto
Account Manager: Reza Fitriano

Advertising Agency: DDB&Co, Istanbul, Turkey
Executive Creative Director: Karpat Polat
Copywriter: Karpat Polat
Art Director: Lucas Zaiden
Account Manager: Hannes Boeker

Advertising Agency: Giovanni+Draftfcb, São Paulo – Brazil
Executive Creative Director: Benjamin Yung Jr., Cassio Zanatta
Creative Director: Benjamin Yung Jr., Cassio Zanatta
Head of Art: Benjamin Yung Jr.
Copywriter: Ana Mattioni, Rainor Marinho
Art Director: Diego Rosendo, Palloma Quintale
Photographer: Paulo barros
Illustrator: Julius Ohta
Art Buyer: Tina Castro, Gisele Miranda, Daniel Gonçalves
Account Supervisor: Nilton Bonini

Advertising Agency: Crispin Porter + Bogusky, USA
Chief Creative Officers: Rob Reilly, Jeff Benjamin, Lincoln Bjorkman
Executive Creative Director: Mark Taylor
Creative Director: Allen Richardson
Interactive Creative Director: Dan Ligon
Art Directors: Daniel Burke, Rochelle Raiss, Mike Blanch, Josh Gross, Laura Potsic
Copywriters: Kelly McCormick, Adrian Alexander, Jens McNaughton
Directors: Kaylin Goldstein, Andrew Teagle
Creative: Matt D’Ercole, Atit Shah

To demonstrate the power of creativity in a troubled region, this unique event brought together Palestinans and Israelis who have lost family members in the conflict to donate their blood, side by side, as a symbolic act of healing. This project came about as a result of BBR Saatchi & Saatchi’s challenge to creative minds around the world to present ideas to bring these people together.

Advertising Agency: BBR Saatchi & Saatchi, Israel
Agency CEO: Yossi Lubaton
Deputy Agency CEO: Yoram Levi
Creative managers: Eran Nir, Tomer Gidron, Eddie Goldenberg
Art director: Nathan Freifeld
Copywriter: Shachar Ayalon
Planning: Guy Gordon, Rachel Friend
Designer: Steve Reiches
Technologist: Leonid Angarov
Account group head: Nir Federbush
Accont supervisor: Lee Bryn
Account executives: Noa Sharf, Sharon Taggar
VP Production: Dorit Gvili
Producer: Bosmat Marmarely

Advertising Agency: Ogilvy & Mather Shanghai, China
Chief Creative Officer: Graham Fink
Executive Creative Director: Francis Wee
Art Director: Jonathan Mak Long
Illustrator: Jonathan Mak Long, Eno Jin
Planning: Mark Sinnock
Account: Martin Murphy