Hasta La Creative!

To demonstrate the power of creativity in a troubled region, this unique event brought together Palestinans and Israelis who have lost family members in the conflict to donate their blood, side by side, as a symbolic act of healing. This project came about as a result of BBR Saatchi & Saatchi’s challenge to creative minds around the world to present ideas to bring these people together.

Advertising Agency: BBR Saatchi & Saatchi, Israel
Agency CEO: Yossi Lubaton
Deputy Agency CEO: Yoram Levi
Creative managers: Eran Nir, Tomer Gidron, Eddie Goldenberg
Art director: Nathan Freifeld
Copywriter: Shachar Ayalon
Planning: Guy Gordon, Rachel Friend
Designer: Steve Reiches
Technologist: Leonid Angarov
Account group head: Nir Federbush
Accont supervisor: Lee Bryn
Account executives: Noa Sharf, Sharon Taggar
VP Production: Dorit Gvili
Producer: Bosmat Marmarely