Hasta La Creative!

International creative agency SuperHeroes crafted an online spot for LG CordZero showing a group of kids having fun with the vacuum cleaner.

When one of the kids is given the LGCordZero as a birthday present, the group is initially perplexed. Soon, however, they put the LG CordZero together (which appears to be quite easy) and can’t stop using it. They clean the carpet and start feeding the LG CordZero a variety of snacks, delighting as it sucks up everything in sight. It’s a fun, memorable way to show the LG CordZero in action, and display how it can handle even tough messes. We still don’t recommend giving one as a gift to your kindergartner, however.

Credits:

Creative Agency: SuperHeroes
Strategist: Felipe Camara, Marieke Dekker
Producer: Severien Jansen
Creative Director: Rogier Vijverberg
Creative Agency: SuperHeroes Amsterdam
Copywriter: Elliot Stewart-Franzen, Dimitri Hekimian
Art Director: Ola Syse
Music Production: Studio De Keuken
Post Production / VFX
Producer: Kim Hinrichs, Scott McPherson
Production Designer: Krister Lima, Quentin Deronzier
Production Company: In Case of Fire
Producer: Arjan Oosterveer
DOP: Steve Walker
Director: Rick Lenzing

Pereira & O’Dell launched a new campaign for Realtor.com starring actress Elizabeth Banks.

The campaign, entitled “Real Estate in Real Time” launched with two broadcast spots directed by Fred Savage. Banks brings a lighthearted humor to the 30-second “Jim,” getting progressively excited with real estate related alliterations as the spot goes on. There’s a sense of looseness and fun to the ad that makes it really stand out in the real estate category as Banks is seemingly enjoying herself on set. The freewheeling feel of the ad makes sense as Banks shot eight broadcast spots and five 0nline ads during four days, improvising some of her lines, Dave Arnold, chief creative officer at Pereira & O’Dell in New York, told Adweek. In the 15-second “Constant Change,” Banks plugs Realtor.com’s app.

“This campaign is really about Elizabeth playing a real-estate-obsessed version of herself,” Andrew Strickman, head of brand and chief creative for Realtor parent company Move told Adweek, also characterizing the campaign as Banks “having fun with it in a way that doesn’t make her a shill.”

“Real Estate in Real Time” will continue rolling out throughout the year, so expect to see more from Banks and Pereira & O’Dell for the brand soon.

Credits:

Client: Realtor.com
Title: “Real Estate in Real Time”
Agency: Pereira & O’Dell New York
Executive Creative Director: Dave Arnold
Associate Creative Directors: Jake Dubs, Alexei Beltrone
Copywriter: Michelle Lamont
Art Director: Alex Parodi
Head of Production, New York: Tennille Teague
Producer: Montea Robinson
Managing Director: Cory Berger
Account Director: Annika Roden
Account Supervisor: Jessica Williams
Associate Strategy Director: Mike Lewis
Strategist: Anna Bedineishvili
Business Affairs Director: Russ Nadler
Production?Company: Uber Content
Director: Fred Savage
Executive Producer: Preston Lee
Line Producer: Tom Lowe
Editorial Company: Arcade
Editors: Jeff Feruzzo, Dave Anderson, Ali Mao
Executive Producer: Sila Soyer
Producer: Lauren Cancelosi
Flame Artist: Trisan Wake
Color Company: Co 3
Colorist: Tom Poole
Audio Company: Heard City
Engineer: Keith Reynaud

Minneapolis-based agency Peterson Milla Hooks launched a spring campaign for Behr entitled “True to Hue.”

A 30-second broadcast spot ties together emotions and colors, promising, “If you feel it, you can find it.” The ad shows off such Behr colors as “Joie de Vivre,” “True Blue,” “Off Broadway,” “Fuzzy Duckling,” “Rumors” and “New Day” as modes of self-expression. Each color is matched with a fitting personality to demonstrate “the feeling and bravery of choosing colors when you were younger,” encouraging DIYers to skip the trends and trust their emotions. The campaign is the latest in the spring “paint ad wars,” following efforts from Valspar and Sherwin Williams. Behr takes a different approach than its competitors. While FCB Chicago went the lengthy online route for Valspar with an ad tackling color blindness and BBDO New York took a more comical approach for Sherwin Williams, Behr just seems to want to show off its colors.

Don’t Panic London crafted “What Happen’s Next?” — an extremely depressing call to action for World Vision, the world’s largest international children’s charity.

The spot shows a young girl doling out her possessions and writing her last will and testament in crayon. Eventually a door opens and the girl says it’s time to go, which is followed by the message, “No child under five should expect to die. Yet 17,000 die every day from preventable causes like pneumonia, diarrhoea and malaria.” It ends by telling viewers “Together we can make it zero” and calling on them to visithttp://www.wvi.org/gwa and #Stopatnothing.

“With the Millennium Development Goals (MDGs) expiring at the end of the year and leaders meeting at the UN to discuss the next set of development goals, we have a once-in-a generation opportunity to accelerate progress and end the preventable deaths of children in the next 15 years,” explained World Vision’s director of global campaigns, Andrew Hassett. “We want the viewer to be confronted and shocked when they are faced with a young girl thinking about her future, he added. “We want the video to prompt them to take action.”

Credits:

Creative Agency: Don’t Panic London
Creative Director: Richard Beer
Writer: Joe Wade
Creatives: George McCallum, Mark Santos,
Production company: Monogrande

HelloFlo CEO Naama Bloom once again teamed up with production company Senza Pictures and Sara Saedi, the copywriter behind “Postpartum: The Musical,” for the mockumentary ad “The Period Fairy,” promoting the brand’s Period Starter Kit.

The real star of the ad isn’t the titular magical maven of menarche but rather the young feminist telling her story, Lilian Dyer, who attempts to track down the “vagical” creature and interviews former friends and colleagues such as The Tooth Fairy, Santa Claus and Cupid. She examines how the shero, who originally went by Flo White and then The Lord of the Strings, broke through the glass ceiling at The Department of Mythical Creatures (characterized as an old boys club) to gain success before selling a period tracking app and retiring to Boca (where no one gets their period). Lilian concludes the vagical creature “may have been lost to history but not herstory,” and decides that instead of looking for a shero, she’ll be one herself. The spot ends with a shot of the Hello Flo Period Starter Kit and the hashtag #MakeItVagical.

If the young investigative journalist brings to mind Rachel Maddow, that’s not an accident. “She reminded us of Rachel Maddow, and we thought that was a perfect archetype for our feminist-in-training, Lilian Dyer,” Bloom told Adweek, referring to the young actress cast in the spot. “When I think about creating video content,” she added, “the most important element for HelloFlo is that we have strong female characters who are both relatable and culturally aware.”

Credits:

Client: HelloFlo
Production Company: Senza Pictures
Written by: Sara Saedi
Produced by: Brandi Savitt
Casting by: Wulf Casting
Music by: Found Objects
Director of Photography: Mark Schwartzbard
Editor: David Fishel
Art Director: Ally Nesmith
Costume Designer: Deirdra Govan
Sound Mixer: Wil Masisak
Production Coordinator: Julia Brady
Hair & Makeup: Rebecca Levine
Script Supervisor: Elizabeth Stern
Gaffer: GT Womack
Key Grip: Ben Hunt
Swing/Driver: Joe Chiofalo
Set Costumer/Tailor: Olivia Fuks
Assistant Editor: Elizabeth Theis
Assistant Camera: Noelle Kandigian
Boom Operator:  Matt King
Assistant Art Director: Nelson Mestril
Production Assistant: Jordan Floyd

To build anticipation for the upcoming May 15th release of Pitch Perfect 2, last week Portal A (who recently worked with Vlad Divac for Waze) launched “Crazy Youngsters,” the international official music video for the movie.

Based around the idea of bringing together fans from around the world with cast members, the video was shot in Berlin, London and Los Angeles, and, in addition to cast members and fans, includes over twenty top YouTube vloggers, Vine creators and other people it makes us feel old not to recognize. All of these people spontaneously start dancing and singing along to the track, beginning individually and culminating in large ensemble scenes.

“Our video is centered around the idea that people around the world – stars of the movie, online influencers, and fans of Pitch Perfect – are hearing “Crazy Youngsters” for the very first time,” explained Kai Hasson, Portal A co-founder and creative director. “As the song builds, people begin to dance, and impromptu parties break out around the world. We wanted the video to have this feeling that something special was happening simultaneously.”

BBDO New York launched a new campaign for Lowe’s, timed to coincide with spring cleaning and painting season and announce the arrival of HGTV Home by Sherwin-Williams.

The roll0out marks the first time Sherwin Williams will be sold outside its own stores in the company’s forty year history. To illustrate that “The most legendary name in paint is now at Lowe’s,” BBDO New York made the announcement in front of several famous historical painters: Andy Warhol, Bob Ross, Vincent Van Gogh and Leonardo da Vinci. The agency’s portrayal of Warhol is the best of the bunch, as the Pop Art maestro asks, “It’s me isn’t it?” and then when he finds out it isn’t decides “I must paint him” and is (appropriately enough) undeterred to learn it is actually a can of paint. Other 15-second spots provide a typically cartoonish version of Van Gogh (complete with oversized ear bandage) and Leonardo, and a mild-mannered Ross who tries to hide his disappoint at not being “the most legendary name in paint” right after objecting to the label. It’s a memorable way to introduce the product roll-out, with the comical portrayal of Warhol especially winsome, and each spot makes its point with welcome brevity. The spots will broadcast through September, as well as running on Lowe’s social media channels.

Credits:

Agency: BBDO NY
Client: Lowe’s

Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, NY: Greg Hahn
Executive Creative Director: Lauren Connolly
Executive Creative Director: Tim Bayne
Creative Director: Molly Adler
Creative Director: Mike Sweeney
ACD / Copywriter: Matthew Page
ACD / Art Director: Carolyn Davis
Executive Producer: Ashley Henderson
Producer: Alexander Loubek
Senior Director: Jim Reath
Account Director: Andrew DeBenedictis
Account Director: Heather Linde
Account Executive: Karen Madera

Production Company:Anonymous Content
Directo: Joachim Back
Director of Photography: Pawel Edelman
Line Producer: Tim Kerrison

Editorial: Dave Anderson / Arcade Edit
Sound Mix: Peter Holcomb / Sound Lounge
Color Correct: Tim Masick / Company 3
Animation: Sibling Rivalry
Finishing: Spontaneous

It’s no secret that bourbon and the Kentucky Derby go hand-in-hand.

During this year’s Derby broadcast on May 2, spirits brand Brown-Forman/Woodford Reserve brought its specially crafted Derby bottles to life at Churchill Downs in an ad from Fallon.

The spot, aptly dubbed “Bottle Run,” features animated Woodford Reserve bottles having their own battle on the racetrack. In turn, the ad honors not only Woodford’s status as the official bourbon of the Kentucky Derby but its longtime affiliation with other racing events like the Preakness and Belmont.

Now all we need is a dapper hat a mint julep and we’re good to go.

There’s also a little making-of clip that features equine artist Carole Andreen-Harris (maker of the 2015 Kentucky Derby Woodford Reserve bottles) here.

Agency: Fallon Worldwide

Chief Creative Officer: Jeff Kling
Creative Director: Jason Bottenus
Art Director: Joe Johnson
Copy Writer: Charlie Kuhn
Director of Production: Andrew Koningen
Managing Director: David Sigel
Account Supervisor: Jordan Rossman
Planning Director: Chad Koehnen

Production Company: MJZ

Director: Nicolai Fuglsig
President: David Zander
Executive Producer: Emma Wilcockson
Line Producer: Betsy Oliver
Cinematographer: Alwin Kuchler
Art Director: Dan Griffin

Editorial / VFX / Color / Finishing: The Mill NY

Editor: Ryan McKenna
2D Lead: Kyle Cody
2D assist: Yoon-sun Bae
3D lead: Andres Eguiguren
3D Modeler: Tim Kim
3D Lighting: Raymond Leung
Colorist: Fergus McCall
Executive Producer: Melanie Wickham
Producer: Dan Love

Music: tonefarmer

Ray Loewy, Composer
Liz Higgins, Executive Producer

Sound: Sound Lounge

Record: Tom Jucarone
Mix: Peter Holcomb
Producer: Kimberly Reid

It’s a Swedish celebration all around in a new campaign from Stockholm’s Forsman & Bodenfors for Volvo that stars fellow countryman and DJ/mega-producer Avicii (aka Tim Bergling).

Dubbed “A New Beginning,” the campaign’s foundation is a four-minute music video for Avicii’s fresh reworking of the Nina Simone classic, “Feeling Good.” In the clip–directed by yet another Swede, Gustav Johansson–rapid-fire glimpses of Avicii’s massive stage show and globetrotting lifestyle are balanced by images of serene landscapes and quieter times spent at home with the producer.

Regarding this effort, which marks the next iteration in Volvo’s long-running “Made By Sweden” campaign, Avicii himself says:

“In the past six years I have been on a never-ending tour, apart for the last nine months during my time-out. I did around 325 shows in a year with traveling on top of that. It couldn’t continue. In the end I had to re-evaluate my situation and change my lifestyle. Sweden is an important place to me, it’s where I gather my strength and energy with family and friends. This whole process of re-evaluation and renewal is what Volvo encouraged me to visualise in the video. I think we did a great job together.”

W+K London crafted geek-chic character “The Milk Drinker” for Cravendale Milk, a “modern day enigma” and “connoisseur of the cow” with a bushy mustache, who is constantly carrying around a glass of milk.

“It’s unusual to see a grown man drink milk, so that’s why we created The Milk Drinker—a man who’s not afraid to make a statement, especially if that statement comes in the form of a long, cold glass of Cravendale,” W+K copywriter Thom Whitaker told Adweek.

The character calls to mind W+K New York’s work for Southern Comfort, which saw the creation of similarly-minded quirky characters, which made for memorable ads. The approach helps Cravendale stand out in the category — usually focused on the nutritional benefits of milk — while also finding a memorable way to highlight Cravendale’s quality. At the end of the spot, The Milk Drinker seems to notice a kindred spirit as a woman is impressed by a long sip of Cravendale. The 30-second spot broke this past Saturday during an episode of Britain’s Got Talent. It will be interesting to see if W+K turns The Milk Drinker into a recurring character, or if this is his lone moment in the sun.

Credits:

Client: Arla Cravendale
Brand Managers: Vicky Smith, Claire Mackintosh
Project: The Milk Drinker’s Milk
Agency: Wieden + Kennedy, London
Creative Directors: Larry Seftel, David Day
Copywriter: Thom Whitaker
Art Director: Danielle Noel
Executive Creative Directors: Tony Davidson / Iain Tait
Agency Executive Producer: Danielle Stewart
Group Account Director: Katherine Napier
Account Director: Lucy Crook
Account Manager: Alex Allcott
Head of Planning: Beth Bentley
Planner: Tom Lloyd
TV Producer: Emily Rudge / Helen Whiteley
Production Company: Canada London / Riff Raff
Director: Canada
Executive Producer: Oscar Romagosa, Matthew Fone
Line Producer: Cathy Hood
Director of Photography: Arnaud Potier
Editorial Company: Trim
Editor: Dominic Leung
Post Producer: Jemma Daniel, Harriet Cawley
VFX Company: MPC
VFX Producer: Anandi Peiris
Mix Company: 750mph
Mixer: Sam Ashwell
Music Company: Woodwork Music
Composer: Philip Kay