Jul
15
Jul
13
TBWA/MAL Celebrates iPhone as ‘Loved’
Posted in: UncategorizedTBWA/Media Arts Lab launched a new spot celebrating the popularity of Apple’s iPhone among its userbase, entitled “Loved.”
The spot even claims that “99 percent of people that have an iPhone, love their iPhone,” which it claims makes the device unique. Without going into detail about what sets the device apart, the 30-second spot champions the device as the smart phone to have. It does show off the phone in action, in split-scene shots of two, three, four and then dozens of the device all engaging in related tasks before ending with the unfortunate tagline, “If it’s not an iPhone. It’s not an iPhone.” Still, it would have been nice if TBWA/MAL could have done a little more to point out what exactly makes the phone so “Loved” as the action of the spot is ambiguous and a bit flat. Surely some of those iPhone-lovers could offer some insight into what sets the device apart from the rest. As it is, detractors can point to the lack of substance as indicative that it’s the hype itself that makes people flock to the iPhone, but perhaps TBWA/MAL will get more specific in future ads.
Jul
13
Ad Stereotypes Star in W+K NY’s Push for ESPN Fantasy Football
Posted in: UncategorizedWith the start of the NFL season less than two months away, W+K New York launched a campaign promoting ESPN Fantasy Football comprised of three broadcast spots.
Each of the spots, which will run in 30, 15 and 10-second versions, feature a different commercial actor cast in a stereotypical role, such as the smooth “Trevor, the Shampoo Commercial Actor” (featured above), who viewers learn in a different spot has a bit of short fuse. While filming an ad, each of the actors decides he has to set up the Commercial Actors Fantasy League as commissioner before one of the other actors do, with each actor giving a reason one of his colleagues isn’t suited for the role. In the above spot, for example, Trevor points to Roger, the Allergy Medication Commercial Actor’s hypersensitivity. While the campaign’s self- awareness is hardly anything new, it is not without its merits. Each of the satirical advertising cliche targets are realistic enough to be readily identifiable and the premise of needing to start a league before someone else does speaks to the ease of ESPN Fantasy Football while reminding viewers to get their own leagues going.
Credits:
Agency: W+K New York
Executive Creative Directors: Jaime Robinson, David Kolbusz
Creative Directors: Brandon Henderson, Caleb Jensen
Art Director: Toliver Roebuck
Copywriter: Howard Finkelstein
Producer: Kristen Johnson
Executive Producer: Temma Shoaf
Account Team: Mike Welch, Alex Scaros, Liz Lindberg
Business Affairs Team: Sara Jagielski, Karen Crossley, Breck Henson, Sonia Bisono
PRODUCTION
Production Company: Arts and Sciences
Director: Matt Aselton
Executive Producers: Marc Marrie, Mal Ward
Line Producer: Zoe Odlum
Director of Photography: Benn Martenson
EDITORIAL
Editorial Company: Cosmo Street
Editor: Tiffany Buchard (TV), Zoe Mougin (Web)
Assistant Editor: Chrissy Doughty
Post Producer: Valerie Sachs
Post Executive Producer: Maura Woodward
VFX
VFX Company: SwitchFX
Online Editor: Jon Magel
Online Producers: Diana Dayrit, Cara Flynn
MIX
Mix Company: Sound Lounge
Mixer: Glen Landrum, Tom Jucarone
COLOR
Color Company: Company 3 NY
Colorist: Tim Massick
ANIMATION
Animation Company: Joint New York
Animator: Yui Uchida
MUSIC
Music Company: APM
Jul
13
Deutsch L.A. Wants You to ‘Unleash Your Rrr’ for Volkswagen
Posted in: UncategorizedDeutsch L.A. launched an unusual campaign for Volkswagen, calling on viewers to “Unleash Your Rrr” in an AI-fueled campaign built around Deep Learning, a subset of Machine Learning artificial intelligence which “analyzes each unique vocal pitch to create customized film of Golf R driving in sync with the sound of the user’s voice.”
“The King of Sound Effects” Michael Winslow demonstrates the technology in a 40-second online video. He appears to be responding to the footage of professional racecar and stunt driver Tanner Foust driving the Golf R, but really it’s the other way around, with the footage chosen to correspond to the sound effects. The Deep Learning technology works by analyzing users’ vocal pitch and choosing matching footage from hundreds of clips. You might not have the vocal chops of Winslow, but you can give it a try for yourself over at www.rrr.vw.com. It’s certainly one of the stranger, and attention-grabbing stunts we’ve seen for an automotive brand recently, although we’re not sure it will make anyone run to the car dealership.
Credits:
Agency: Deutsch LA
Chief Creative Officer, North America: Pete Favat
Chief Digital Officer, North America: Winston Binch
Executive Creative Director, Digital: Jerome Austria
Executive Creative Director: Todd Riddle
Executive Creative Director, Platforms: Tara Greer
Group Creative Director: Heath Pochucha
Creative Director: Andrew Hsu
Creative Director: Daniel Barak
Senior Interactive Creative: Karan Dang
Senior Art Director: Neph Trejo
Senior Art Director, Social: Rocio Alvarado
Senior Copywriter, Social: Marijke van Niekerk
Copywriter: Eddie Babian
Copywriter: Shiran Teitelbaum
Art Director: Alice Blastorah
Designer: Erica Park
Experience Design Lead: Paolo Benvenuto
Executive Director, Digital Pam Scheideler
Executive Integrated Producer, Digital: Nick Ngai
Digital Producer: Jenny Court
Executive Creative Technology Director: Marc Gowland
Executive Creative Technology Director: Josh Hirsch
Creative Technology Director: Martin Legowiecki
Associate Technology Director: Jeremy Bunting
Associate Technology Director: Mike Dyer
AI Engineer: Sabri Sansoy
Senior Creative Developer: Hassan Elzein
Senior Creative Developer: Jesse Pinuelas
Quality Assurance Manager: Chris Suchy
Quality Assurance Tester: Tito Goldstein
SVP, Director of Digital Analytics: Sailesh Patel
Data Strategy Analyst :Brad Nogle
Director of Integrated Production: Vic Palumbo
Executive Integrated Producer: Erik Press
Executive Producer, Video and Motion Design: Ted Markovic
Senior Integrated Producer: Eric Kaufman
Integrated Producer: Win Bates
Associate Integrated Producer: Eric Kunau
Music Director: Dave Rocco
Account Management Credits:
Group Account Director: Tom Else
Group Account Director: Monica Jungbeck
Account Director: Alex Gross
Account Supervisor: Erin Shanahan
Account Executive: Ashley Su
Assistant Account Executive: Sheila Ashouripour
Account Planning:
Chief Strategic Officer: Colin Drummond
Director of Digital Strategy: Zach Gallagher
Group Planning Director: Susie Lyons
Senior Digital Strategist: Brendon Volpe
Senior Account Planner: Armando Potter
Product:
Director of Product Information Jason Clark
Product Information Supervisor Eddie Chae
Business Affairs/Traffic:
Director of Integrated Business Affairs: Abilino Guillermo
Group Director, Integrated Business Affairs: Gabriela Farias
Associate Business Affairs Manager: Jade McAdams
Live Action Production Company: Steelhead
Director: Eric Kaufmann
Executive Producer: Ted Markovic
Line Producer: Eric Kunau
Editorial Company: Steelhead
Editor: Ian Paxton
Assistant: Tony Bernard
Executive Producer: Ted Markovic
Post Facility: Big Block Entertainment Group
President: Scott Benson
Producer: Pete King
Senior Colorist: Brandon Chavez
Licensed/Composed Music, Credits and Track Info:
Track: “Snake Juice”
Composer: Sanford Livingston
Track: “Contact”
Composer: Nico Mansy
Mophonics
Executive Producer, Partner: Shelley Altman
ECD, Partner: Stephan Altman
Managing Partner: Adam Harriman
Audio Post Company: Steelhead
Executive Producer: Ted Markovic
Mixer: Chase Butters
Jul
13
Cosette Scares Parents for Nature Valley
Posted in: UncategorizedToronto-based agency Cosette launched a new campaign for granola bar brand Nature Valley exploring generational differences created by the advent of technology.
For the spot, the agency interviewed three generations of families, asking them what they do/did for fun as a kid. The older generations fondly remember playing outside and exploring, while the youngest generation expresses their love for video games, texting, and other digital activities.
As a message it is very on-brand, since Nature Valley is most often associated with outdoor activities (and has “Nature” right in its name). But the way Cosette delivers the message can get a bit heavy-handed and problematic. For instance, the background music changes from wistful and nostalgic while the older generations share their memories to dark and ominous when the kids explain they get lost in video games, or one girl claims “I would die without my tablet.” Instead of allowing the interviews to speak for themselves and offering a gentle reminder that time outside is important for kids, such choices render the spot overly didactic, even preachy. The ad ends with the message “Nature has always been an important part of childhood. Let’s make sure it doesn’t stop with us,” a message that would have been better served (and likely better received by younger viewers) if it were delivered in a more positive light. Following the ad, viewers are presented with call to “Rediscover the Joys of Nature,” with the brand offering nearby parks and activities and a social initiative asking viewers to share their experiences with hashtag #RediscoverNature.
Credits:
Advertising Agency: Cossette, Toronto, Canada
Chief Creative Officers: Peter Ignazi, Carlos Moreno
Creative Directors: Ed Lea, Sean Barlow
Associate Creative Directors: Dhaval Bhatt, Yusong Zhang
Account Supervisors: Jamie Artkin, Jennifer Foster
Client Leader: Wendy Morgado
National Business Leader: Janis Lindenbergs
Strategy: Jason Chaney, Kevin McHugh
Production House: Nimble Content
Director: Matt Ogens
DOP: Jackson Parrell
Producer: Colleen Floyd
Editor: Chris Van Dyke
Editorial House: School Editing
Audio House: RMW
Music director: Ted Rosnick
Published: July 2015
Jul
13
Droga5 Clears Things Up for Clearasil
Posted in: UncategorizedDroga5 takes a humorous approach in its new campaign for Clearasil, its first work for the Reckitt Benckiser brand since picking up creative duties last May.
A 30-second broadcast spot, entitled “Interruption,” opens on a teenage boy named Stephen saying, “This pimple is going to last forever” into the mirror and receiving reassurance from a talking bottle of Clearasil that it won’t, since the fast-acting formula works within 12 hours. It also promises that acne won’t last forever, “…just like your mom won’t walk in on you forever.” This triggers a montage of Stephen’s mom walking in on him while looking at something she doesn’t approve of on his computer screen, making out with a girlfriend in the car, attending a lamaze class and giving a lecture on singularity (as Dr. Stephen), ending with the line “For now, let’s be clear, Clearasil works fast.”
While it retains the requisite graphic showing how the product helps clear acne, the spot breaks from the typical serious approach of the category while managing to tackle many of the same issues. It also stands in stark contrast to Droga5’s approach for the other Reckitt Benckiser it picked up last May. The agency’s “Home is in the Air” effort for Air Wick in December was decidedly more serious, which saw the agency and Air Wick recreating the smells of home for an American soldier stationed in Qatar. While not laugh out loud funny, the lighthearted humor of “Interruption” works well with its gentle reassurance that acne won’t last forever while presenting the brand as a fast-acting solution to the (temporary) problem. In addition to the broadcast spot, the campaign will be supported by digital, social, PR, point-of-sale and influencer marketing initiatives.
“Someone once said laughter is the best medicine. While we’re pretty sure they weren’t talking about acne commercials, we figured it was as good an excuse as any to try to make a humorous one,” Droga5 group creative director Tim Gordon told Adweek. “What teens really need is some reassurance and a laugh. Reassurance that acne isn’t going to last. Reassurance they’ll grow out of it. Reassurance they won’t need acne cream forever. Reassurance that one day they’ll be able to laugh at the volcanic zit they got just before prom.”
Credits:
Client: Clearasil/Reckitt Benckiser
Brand Director: Deb Ebile
Brand Manager: Elyse Goldweitz
Campaign: Let’s Be Clear
Spot: “Interruption”
Agency: Droga5 New York
Creative Chairman: David Droga
Chief Creative Officer :Ted Royer
Group Creative Director: Tim Gordon
Senior Copywriter: Ryan Raab
Senior Art Director: Dan Kenneally
Chief Creation Officer: Sally-Ann Dale
Executive Producer: Adam Perloff
Global Chief Strategy Officer: Jonny Bauer
Strategy Director: Will Davie
Senior Strategist: Danielle Travers
Senior Data Strategist: Lily Ng
Head of Communications Strategy: Colleen Leddy
Communications Strategist: Bryn Little
Social Strategy Director: Tom Hyde
Senior Social Strategist: Calvin Stowell
Social Manager: Maureen O’Brien
Group Account Director: Olivia Legere
Account Director: Megan Gokey
Account Manager: Ashton Atlas
Production Company: Biscuit Filmworks
Director: Aaron Stoller
DOP: Bryan Newman
Executive Producer: Holly Vega
Producer: Mala Vasan
Editorial: Mackenzie Cutler
Editor: Erik Laroi
Assistant Editor: Brendan Hogan
Executive Producer: Sasha Hirschfeld
Postproduction: The Mission
Executive Producer: Mike Pardee
Producer: Ryan Meredith
Sound Design: The Ski Team
Sound Sound: Lounge
Mixer: Chris Afzal
Jul
10
Heat Celebrates ‘Golf Without Limits’ for EA Sports
Posted in: UncategorizedHeat recently launched a 30-second online spot for EA Sport’s Rory McIlroy PGA Tour 15 entitled “Shots” which celebrates the game allowing players to take more shots than ever before thanks to enhanced gameplay and no load times between holes.
Set to the LMFAO track “Shots” featuring Lil’ Jon, the spot shows gamers taking shots on a variety of courses both true to life and fantastical. While not explicitly addressing the game changes, the ad makes it clear that the franchise is making an attempt to appeal to more casual golf fans. Voiceover near the end of the spots tells viewers, “Play any way you want,” followed by the text “Golf without limits.” Of course, that song selection in itself, beyond being a pun somebody working on the spot couldn’t resist, also attests to the fact that Heat are targeting a broader audience for EA Sports, attempting to appeal to gamers who normally wouldn’t pick up a golf simulation. Of course by doing so, they risk alienating longtime fans, something they attempt to address by opening with more traditional shots before showing the wilder side of the game. The game is slated for a July 14 release, a handful of days before the beginning of the U.S. Open, which Rory McIlroy will miss this year with an ankle injury.
Credits:
Chairman/Executive Creative Director: Steve Stone
Creative Directors: Anna Rowland & Warren Cockrel
Art Director: Jenna Moeller
Copywriter: Will Knox
Executive Content Producer: Brian Coate
Business Affairs: Julie Petruzzo
Content Producer: Kami Shallenberger
Account Director: JT Pierce
Account Manger: Kevin John
Assistant Account Manger: Molly Reynolds
Editorial Company: Freelance
Editor: Nikki Winig
Assistant Editor: Dustin Leary
Conform/Color/Finish: Beast, San Francisco
Producer: Tracy Coleman
Colorist: Dave Burghardt
Audio Facility: One Union Recording, San Francisco
Engineer: Joaby Deal
Producer: Lauren Mask
Music Track: “Shots”
Artist: LMFAO featuring Lil John
Jul
10
Extractable Names Gordon McNee VP, Creative Director
Posted in: UncategorizedSan Francisco digital experience design shop Extractable announced the addition of Gordon McNee, who will lead creative for the agency as vice president, creative director.
The 17-year digital and brand design veteran arrives from San Francisco digital shop Propane Studio, where he spent nearly a year as a creative director. Prior to joining Propane Studio, McNee served in various contract and freelance associate creative director, lead designer and art director roles for agencies including Duncan/Channon, R/GA, 72andSunny, Code & Theory and AKQA. Beginning in 2004, McNee spent nearly seven years as a creative director with Razorfish. Over the course of his career he has worked with such high profile clients as Google, Visa, Samsung, Microsoft and Intel.
“Gordon’s design sensibilities along with his digital DNA makes him the perfect fit to lead visual design for our clients at Extractable,” said Extractable founder and CEO Craig McLaughlin. “Beyond digital brand experiences, we are focused on using digital experiences to transform the very essence of our clients’ businesses in healthcare, financial services and B2B technology. With Gordon’s addition on our executive leadership team, and his love of emerging media and visual design the table is set for us to really do what we plan to do.”
Jul
10
DDB Paris Makes Children Cry for Doctors of the World
Posted in: UncategorizedDDB Paris launched a campaign for NGO Doctors of the World calling on viewers to “Make A Child Cry.”
That may sound pretty awful, but the tagline refers to the fact that children often cry during routine medical procedures needed to stay healthy, like vaccinations and blood tests. Since, according to text near the conclusion of the 30-second broadcast spot “One child dies every 7 seconds due to lack of medical care,” pediatricians everywhere are actually doing a world of good by setting off the waterworks. The spot opens on shots of several children crying, followed by the message “Make a child cry.” It’s an approach designed to shock viewers into paying attention, since a more straightforward call for help would be easier to ignore. Shortly after the text, the camera pans out to reveal the source of the children’s tears: medical professionals administering vaccinations and other procedures that can be painful for kids.
The ad, which made its online debut earlier in the week, will run on broadcast in France, Germany, Canada, Spain, Argentina, Netherlands, Greece, Portugal, Switzerland and the U.K. It is supported by print and social components, the latter based around the #MakeAChildCry hashtag. We’ve included an example of the print campaign below.
Credits:
Advertising Agency: DDB, Paris, France
Executive Creative Director : Alexander Kalchev
Creatives: Gautier Fage, Sébastien Henras, Julien Bon, Benoit Oulhen
TV Producer & Achat d’Art: Marine Rolland
Sound: Studio 5
Digital Producer: Alice Kraft
Account Management: Matthieu de Lesseux, Marine Hakim, Sophie Colus
PR: Anne-Marie Gibert
Director / Photographer: Achim Lippoth
Production company: Magali Films
Jul
10
BBDO Toronto Gets Tough for the Paralympics
Posted in: UncategorizedHere’s a PSA with a twist that’s still cool even though you can see it coming from several miles away. The new work from BBDO’s Toronto office was created for client The Canadian Paralympic Committee, which will be participating in the Pan Am Games from tomorrow through July 26.
The theme is athletes that are tougher than your average entitled city cyclist:
Unlike certain star racers, paralympics also say no to dope.
Martin Richard, Executive Director of Communications and Marketing for the Canadian Paralympic Committee, writes:
“Not only do you get to discover the toughness of our athletes on and off the playing field, but you can test your skills at one of our experiential activations across the GTA and share it on social media using #PARATOUGH.”
So far, the tag has primarily been used by the CDN Paralympic team itself. Here’s the “murderball” squad:
Meet your @WCRugbyCanada team for @TO2015 Parapan Ams http://t.co/MoKsJedSnx | #TeamCanada #PARATOUGH pic.twitter.com/usIvaYMkZb
— CDN Paralympic Team (@CDNParalympics) July 9, 2015
As mentioned in the quote above, the campaign also includes a radio spot on swimmers and this short film starring para-cyclist Jaye Milley, who was born without any fully-developed limbs:
No small feat, that.
Agency: BBDO
Creative Directors: Peter Ignazi, Carlos Moreno, Todd Mackie, Denise Rossetto
Art Director: Jeff Cheung
Copywriter: Rana Chatterjee
Producer: Terry Kavanagh
Account Service: Tim Welsh, Rebecca Flaman, Jaya Rizzi, Lauran Gibson
Production house:
Suneeva
Director: Shelley Lewis
Director of photography: Stuart Campbell
Producer: Robbie McNamara
Offline Editorial:
Saints
Editor: Stephen Sora
Executive Producer: Stephanie Hickman
Transfer:
Alter Ego
Colourist: Wade Odlum
Online/VFX:
The Vanity
VFX Editor: Naveen Srivastava
Executive Producer: Stephanie Pennington
Audio:
RMW Music
Audio Producer: Dustin Anstey
Composer: Dustin Anstey
Audio Engineer: Kyle Gudmundson
Sound Designer: Kyle Gudmundson
Executive Producer: Jeff Cohen
Jul
09
Pereira & O’Dell Celebrates Teen Friendship for Coca-Cola
Posted in: UncategorizedBack in April, Pereira & O’Dell launched its “Crossroads” campaign for Coca-Cola Latin America with a pair of lengthy online spots exploring themes easily related to by teens such as friendship and the damage caused by rumors while introducing the fistbump as the campaign’s visual metaphor of togetherness. Now the agency has rolled out what Adweek refers to as the campaign’s “crown jewel,” with “The Text.”
The ad, which examines the close friendship between two teen boys, does indeed seem to be a kind of centerpiece for the campaign, which explains why Coca-Cola and Pereira & O’Dell chose to release it well after “Crossroads” had established momentum. Directed by Dustin Lance Black (probably best known as the screenwriter behind Milk and J. Edgar), the spot takes its time in establishing the boys’ friendship, which viewers can imply is very close and goes back a long time. After establishing the relationship and hinting at secrets yet to be revealed, the spot reaches its dramatic climax when one of the boys goes to grab Cokes from the fridge while his friend sees a text on his phone from his boyfriend. The ad ends with the friends closer than ever, and engaging in the visual trademark of the campaign, the fistbump. While this moment seems a bit forced as a way to work in the gesture, as does working in going to the fridge for Cokes as the impetus for the spot’s climax, the ad does manage to believably portray the boy’s relationship and the way the dramatic moment unfolds is actually pretty believable.
Pereira & O’Dell’s previous spots for the campaign (which were also directed by Black) traded in teen melodrama, but “The Text” avoids seeming as over-the-top, and feels dramatic rather than melodramatic. While its lengthy runtime (it clocks in at over seven minutes) could probably have been cut a bit, the long buildup does work to establish the nuances of the boys’ relationship.
“‘The Text’ was perhaps the most personal for me to direct,” writer/director and LGBT activist Black told Adweek. “As an artist, I feel I have a responsibility to share the stories of who LGBT people truly are, in order to dispel any atmosphere of fear that might prevent LGBT people from sharing their lives openly.”
Credits:
Client: Coca-Cola Latin America
IMC Director LATAM: Marta Fontcuberta
IMC Director: Ismael Pascual
Content Excellence Director: Diego Bracamontes
Coca–Cola IMC Senior Manager: Eduardo Ruiz
Coca–Cola IMC Manager: Layla del Razo
Coca–Cola IMC Junior Manager: Adriana Sahagun
Coca-Cola Trademark Brand Director: José Luis Basauri
Coca-Cola Brand Director: Unai Alvarez
Coca-Cola Brand Manager: Valeria Lopez
Coca-Cola Design Team
Global Design Director: Rapha Abreu
Vice President, Design: James Sommerville
Senior Global Design Director: Tom Farrel
Global Design Project Manager: Craig Stroud
Global Designers: Chrsitine Lee, Megan Libby
Senior Design Manager: Aidee Rodriguez
Agency: Pereira & O’Dell
Chief Creative Officer: P.J. Pereira
Executive Creative Director: Jaime Robinson
Creative Directors: Rob Lambrechts, Rafael Rizuto
Senior Art Director: Luke Acret
Senior Copywriter: Omid Amid
Senior Designer: Moses Kelany
Chief Strategy Officer: Ana Cortat
Strategist: Sara Lezama
Vice President, Production: Jeff Ferro
Senior Film Producer: Victoria Whitlow
Co-Director, Client Services: Henry Arlander
Account Director: Mona Gonzalez
Account Executive: Rose Valderrama
Trailer, Interactive Editor: Collin Kriner
Senior Production Designer: Aaron Rodriguez
Vice President, Distribution: Josh Brandau
Project Manager: Lauren Parker
Agency Marketing, Public Relations: Molly Parsley
Business Affairs Director: Russ Nadler
Visual Effects: Laundry!
Editing: Umlaut Films
Editor: Alex Rodríguez
Poster Designer: Erik Buckham
Illustrator, Retoucher: Adhemas Batista
Theme Music: One Direction, “Clouds”
Music Supervisor: Aminé Ramer
Original Score Composer: Grayson Sanders, Music Dealers
Jul
09
Mother London Takes IKEA to the Jungle
Posted in: UncategorizedMother London launched a new, monkey-filled addition to its “The Wonderful Everyday” campaign for IKEA, entitled “Rediscover the Joy of the Kitchen.”
In the spot, directed by MJZ’s Juan Cabral, a group of monkeys discovers an IKEA kitchen in the middle of the jungle and have a lot of fun exploring, raiding and trashing it. The playful primates jump on light fixtures, play with water faucets, break dishes, discover a fridge full of bananas and make a mess while seemingly having a blast. The spot covertly shows off features of the kitchen while the playful primates’ entertaining hijinks play out. At the end of the ad, the tagline, “Rediscover the Joy of the Kitchen” makes for the implicit message that a new IKEA kitchen will make you as excited as the monkeys in the ad. There’s also an interesting moment where one of the monkeys presses the reverse button on the stereo and the action begins to unfold in reverse. The spot will make its broadcast debut on July 11, supported by digital, social media, OOH and print components.
Credits:
Brand: Ikea
Agency: Mother
Production Company: MJZ
Director: Juan Cabral
VFX: MPC
VFX Producer: Julie Evans
VFX Shoot Supervisor: Bill Macnamara
CG Supervisor: Fabian Frank
VFX Lead: Alex Lovejoy
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