Here are New Ads for the Oakland A’s, an American Professional Baseball Team

Resting on the east side of the San Francisco Bay is Oakland, a small city of just under 400,000 residents.

Best known for its temperate climate, a per capita murder rate twice that of neighboring San Francisco, and having the fifth busiest port in the United States, Oakland is also home to three professional sports teams. Its NFL franchise, nicknamed the “Raiders,” has fallen into disrepair following a period of dominance in the 1970s and 1980s due to poor team management and a myriad of other factors. Its NBA franchise, “The Golden State Warriors,” are best known for being forgotten when one attempts to remember basketball teams based out of California. However it’s Oakland’s Major League Baseball team, the “Athletics” (known colloquially as the “A’s”), that were once featured in an award-winning movie starring Brad Pitt and Jonah Hill.

As a trio of TV spots from SF-based agency Hub Strategy show, the A’s are beloved for their players’ and coaches’ quirky habits and for their much-attended giveaway nights. In fact, it’s a northern California tradition for fans and non-fans alike to wait outside the team’s Overstock.com Coliseum for days-on-end, with men, women and children alike sacrificing health and happiness for the chance to walk away with a (presumably) green and yellow fleece blanket, coupons for game tickets and meals, or a bobble-head doll of the New York Yankees’ current active special advisor, Reggie Jackson. Watch one more spot (featuring a player named after a popular brand of chocolate breakfast cereal) and view credits after the jump.

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Nissan Taps Google for Technology, Wants Cars to Act Like Skateboards

Nissan is bringing Google Maps to the road, so if you live with a parent or spouse who gets lost regularly and refuses to ask for directions, this car may be a solid investment. Navigation systems aren’t new, but the Google Send-to-Car technology can be accessed and modified remotely. In the sixty-second spot above, you’ll notice Google’s signature blue rope pulling along the Nissan Juke n-tec (I guess nobody will be buying this automobile for the name…) through an unmarked city during the night. And if you’re worried that this promotion will take away the comfort of watching a loved one go crazy in the driver’s seat after realizing he/she is lost, fear not. There’s always the chance that the angry driver will question Google Maps and make up a new route. Then, you can get the popcorn ready.

TBWA\G1 Paris developed the spot and corresponding “Urban Thrill Rides” campaign that will pop across Europe starting this month. Take a second to pay attention to the music, which a rapped by a man who is half-Jay-Z, half-Will Smith, a perfect combination for a European audience. A little pitchy Jay-voice and  some Big Willy over-pronunciation makes everyone happy. Hopefully happy enough for you not to realize that a car is grinding on a median X-Games style. Keep the Google, but maybe next time, we can stop pretending that cars are like skateboards. Safety first.

Credits after the jump.

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The NHL Playoffs are the ‘Never Been Kissed’ Sequel We Never Had



“Kiss Me” – Sixpence None the Richer

Hockey! Remember that? Of course you don’t. Well, I’m here, along with my pals at NBC, to remind you that hockey is indeed still a thing. In fact, due to a controversial lockout and a condensed schedule, the NHL playoffs are starting at the end of the month, and NBC has exclusive broadcasting rights! Surely, this will be what just what NBC needed to get out of its ratings slump.

From Minneapolis-based agency mono comes two new spots previewing the race for the Stanley Cup. “First Kiss” (above) reminds hockey fans that, after the Stanley Cup is won, it is tradition for hockey players to kiss the giant trophy. No joshing, that is what professional hockey players do! You don’t want to miss something like that, do you?

A second spot, “Get Weird,” depicts hockey fans’ colorful outfits they wear to NHL games. Really, what other sport has a fanbase that wears face paint and silly clothing to one of its events? In public, no less?!?

TV viewers, you do NOT want to miss the NHL playoffs! Take NBC’s word for it.

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Watch as 15 Beyonces Dance in Front of a Mirror

Who is your favorite Beyonce? Is it “Bootylicious” Beyonce? Sasha Fierce? “Crazy in Love” Beyonce? There’s always the more traditional millionaire mogul/super-duper female role model Bey, the one who signed the Pepsi endorsement deal that brought us to this point. In “Mirrors,” which comes to us from 180 LA and features Mrs. Carter’s track, “Grown Woman,” you don’t have to choose a favorite Beyonce, because they are all there for you to admire. The 60-second spot is part of Pepsi’s “Live for Now” campaign.

I’m not sure what Beyonce or Pepsi has to do with the idea of living for now. And Coke tastes much better, had to throw that in there. But Pepsi has been making strides in the music industry, helping to brand popular and upcoming artists to enormous audiences. This spot evokes the Gatorade “Who Got Next” commercial from a few years ago with Michael Jordan playing one-on-one against earlier versions of himself. That was clever and made sense with the brand; this doesn’t, but it’s Beyonce, so everyone will gawk at her on YouTube or their television screens. Maybe they should. #BeyHereNow.

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Campaign Compares Belief in Lottery to Stuff That Actually Matters

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David&Goliath is out with a new campaign for the California Lottery that compares winning the lottery to believing in — let’s be honest — far more important things like women’s rights, landing on the moon and continuing to surf after a shark has bitten off your arm.

While one may very well wish to believe they will win the lottery and, hence, play it all the time, is it fair to compare that belief to important cultural events and personal achievement?

This campaign was created to combat the fact only 30 percent of Californians having a positive feeling about the Lottery. Well, no shit. No one ever wins. Only strangers in the newspaper win. How can one believe in impossible odds like that?

Which, of course, is why this campaign was created but to compare belief in the lottery to crowning achievements such as the examples used in the campaign is, well, ludicrous and crass.

The TV commercial is pretty cool though! 🙂

California Lottery Drops Balls On the Golden State’s True Believers

“What do women’s rights, a one-armed surfer, the fall of the Berlin Wall, and the first man on the moon have to do with the California Lottery?” begins an actual press release for a new TV spot from David&Goliath. “None of them could have been possible without this single word: Believe. Because in order to achieve the seemingly unfeasible, you must truly believe that big things are possible.”

In an event that easily trumps women’s rights, one-armed surfers, and the fall of the Berlin Wall, Powerball is coming to California. From the Redwood forest of Humboldt county to the beaches of San Diego, Californians lifted their arms to the sky and shouted in unison, “We believe!” Hearing their confession of faith, God opened up the heavens and began pelting his children, mouths agape, with millions of white balls.

Some wept, some sang praises, and some lucky dude got a red ball. It was truly the greatest thing that ever happened to anyone. Credits after the jump.

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Stussy, Arnold Amsterdam Say Yes to Weed-Infused Food

Nancy Reagan should look the other way. For Stussy’s aptly titled “Baked” campaign, Arnold Amsterdam is rolling out a series of foodie videos that mix fine-dining with street-legal drug ingredients like marijuana and salvia. Chef Misha Sukya–full of the requisite tattoos that make me think he didn’t have to audition too hard to get the role of a weed chef–takes the viewer through the cooking process as he whips up a creative menu including baked veal in a Salvia Divinorum Crut with Magic Truffles and Marijuana. If that’s not primed for your palette, there’s always the Morning Glory Ravioli with Coquilles, Damiana & Marijuana.

In the videos, don’t forget to check out the t-shirts on Chef Misha. You can find Stussy Amsterdam clothing and a BAKED cookbook on the FreshCotton website, if interested. “Just Say No” doesn’t apply if it tastes good. Sorry, Nancy.

Credits and a making-of clip with chef Misha after the jump.

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Dr. Pepper’s Biggest Fan is Apparently a Straight-Edge Metalcore Guitarist

Meet Andy Williams, a 30-something bearded musician who shares a name with a recently deceased beloved pop singer/actor. Williams hails from Buffalo, New York, eschews the mere notion of a 9-to-5 office gig, and plays guitar in semi-popular hardcore band Every Time I Die.

It might seem to a naive person that Williams has it all: A cool job, musical chops, great friends, adoring fans and a magnificent beard. However, Williams suffers from a debilitating addiction. While his bandmates indulge in the clinically recommended rock star diet (drugs, fast food, booze), Williams battles every day with his 23-flavored soft drink crutch, Dr. Pepper. In fact, as the above video from Dr. Pepper and Code and Theory suggests, Williams cannot even take the stage some nights without receiving his fix.

As with most cases of substance abuse, Williams’ crippling habit has racked up quite the bill over the years. It’s become so bad, in fact, that Williams is now soliciting fans to buy him cans of Dr. Pepper via Twitter. More disconcerting still is that having heard of Williams’ unique problem, Dr. Pepper has decided not to encourage the guitarist to seek the medical attention he requires. Rather, Dr. Pepper is integrated Williams’ story into their “1 of a Kind” campaign, propping up his near lifeless body against a wall and making him pose with a guitar for a giveaway.

Remember, the moment your friend gets a Dr. Pepper tattoo is the moment you start setting arrangements for an intervention. Credits after the jump.

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VB&P May Need Honkaholics Anonymous

What the beep? is right. Venables Bell & Partners is teaming with gasoline company 76 to stop honkaholism, a vicious nonexistent affliction that doesn’t actually affect many people. If you happen to live in New York City, you may hear the occasional overzealous honker, but building an ad campaign around the concept of overhonking seems overzealous in and of itself. Not to mention the humor rooted in the idea of a gasoline company trying to stop noise pollution, which is like a drug dealer trying to stop people from taking Tylenol.

The campaign comes fully stocked with website, billboards, the above 30-second spot, and even a touring “Stop Honkaholism Bus.” If you’re compelled to dig deeper, you can receive a free Honk Suppressor for your dashboard, which means instead of hitting your car horn, you pound a fist into the suppressor instead. Kind of like a Nicotine patch for your vehicle. It is free, so VB&P and 76 should get points for that. Credits after the jump.

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Here’s RPA’s April Fools Entry for Honda

Fresh off of retaining creative duties at least for longtime client Honda, (phew), RPA has rolled this out on this, the jokiest, prank-filled of days. The Santa Monica-based agency introduces us to the greatest haircut-on-the-go machine known to man with the HondaHAIR, which comes equipped within the Honda Odyssey Touring Elite. What would an announce like this be without some PR speak, and Honda’s head of said department, named “Parsley Thyme” chimes in saying, ““We recognize that our Odyssey drivers are busier than ever, which is why we’ve packed the car with so many conveniences, including this HondaHAIR forward-thinking technology.” During use, we say just avoid the damn potholes, but we should say the HondaVAC in the 2014 Odyssey is an actual accessory. Credits after the jump.

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Orbit Girl Returns With More Talking Food

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Following the talking Falafel, Orbit Gum is out with two new talking food ads. In the first, a giant helping of meat and potatoes sticks around as annoyingly witty seat mates after the inflight meal has be cleared.

In another, a giant serving of talking nachos disrupts a polo match by taunting one bow tie wearing attendee.

Following each kooky scenario, our Orbit Girl, the very delicious Farris Patton, appears to tell us, “Don’t let food hang around. Clean it up with sugar-free Orbit. Fabulous!”

The ads, created by Energy BBDO, are humorously creepy. We can’t wait to see the talking bowl of chili.

Orbit Threatens Consumers with Anthropomorphic Food

From Chicago’s Energy BBDO comes two new spots for Orbit that illustrate the mantra “Eat, Drink, Chew,” a saying that became popular in North Carolina and surrounding regions in the late 18th century.

With the famed Tobacco Road turning to alternative industries due to America’s feeble attempt to kick its dirty, smelly habit, Wrigley brand Orbit is jumping at the opportunity to turn the saying into something positive for its strain of refreshing after-meal gum. To illustrate that Orbit fights bad breath, they’ve turned to living, breathing food mutant actors. Traditionally maligned by society due to their unsightly presence and caustic personalities, it’s inspiring to see these social outcasts given a role, whether they’re a pile of buttery mashed potatoes or a hunk of unidentifiable fried meat.

A second spot depicts working-class Americans’ number one reason for avoiding polo matches. No, it’s not the overabundance of pastel Ralph Lauren sweaters; it’s the fear of breathing partially digested nacho particles onto a horse that someone probably paid a lot of money and accidentally killing it. Remember, only Orbit can prevent a life of indentured servitude under the employ of an oil baron whose polo horse you mistakenly murdered. Credits after the jump.
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OK Go Asks You to Direct New Music Video

They’ve already charmed us with symmetrical treadmill dancing and Google collaborations, so it’s no surprise that rock band OK Go is getting creative and innovative for their newest music video. Well actually, it’s you who will get creative, since the band partnered with Saatchi & Saatchi, Talenthouse, and BUG for a contest aimed at new directors searching for exposure.

The latest Saatchi & Saatchi Music Video Challenge, which has involved collaborations with the likes of Moby in the past, lasts until early-May, so auteurs have a few months to get adequately funky and artistic with OK Go’s new single “I’m Not Through.” The rockers won’t be making their own video this time, since they’re still in the studio finishing their next album. Outsourcing for cheap labor, Nike would be proud. We joke; OK Go gets the benefit of the doubt for their quirky videos that have been going viral for years, unlike now, where anything remotely creative/funny/newsworthy/embarrassing gets chewed up and spit out within a few days.

It’s a safe bet that whatever video they choose as a winner will be plenty imaginative. It just won’t recall Rube Goldberg, because they did that already.

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StrawberryFrog’s ‘Ask Movement’ Helps Launch Electric Car in India

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StrawberryFrog India has crafted the “Ask” movement for the e2o – an electric car by India’s leading auto company, Mahindra. The movement was launched on Monday with a digital film and social media campaign. It portrays ‘asking questions’ as a way of ushering in a better future. “Ask” resonates with India’s increasingly bold, assertive and demanding youth. It reflects Mahindra’s commitment to ask tough questions and enable higher standards.

The 90-second film features people asking urgent questions about life, society and the environment, using a “rising hand” as a visual motif to denote questions. It ends with a call to participate in the movement on www.mahindrae2o.com

Of the campaign for the e2o, B Karthik, corporate brand management, Mahindra & Mahindra, said, “All of humanity’s achievements can be traced to a question that someone has asked. Be it Newton’s discovery or Einstein’s creation, it’s all come about through a question. So we’ve joined this ‘Ask’ bandwagon. We want to engage all stakeholders in co-creating the future.”

Pillsbury Doughboy Giggles for Geico

What?!? Is that the Pillsbury Doughboy being used in a non-Pillsbury advertisement? Is that even legal? This is a big deal! Wait, is it a big deal? I mean, it’s not like they’re competitors of Geico’s. You can’t insure your car with baking products and you can’t bake with car insurance. Wait, can you? No…no, you can’t. Yet.

What we have here is an ad-crossover of sorts, which, if you think about it, wouldn’t be that surprising if brands weren’t so super protective of their copyrighted material. You’d think that someone would learn a lesson from Who Framed Roger Rabbit? about that joys of allowing your brands to interact with others. So it’s refreshing to see Pillsbury play ball with Geico and The Martin Agency for a joke about the giggly little Pillsbury Doughboy getting the pat-down from the TSA on his way to a baking convention. Man, that little guy really loves being touched, huh? Credits after the jump.

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Mike and Ike Reunite, Complete with Movie Trailer Premiere

Even though The Return of Mike and Ike is a fake movie, the trailer looks more interesting than most of the previews we see in theaters on a regular basis. For those who’ve forgotten, Mike and Ike had a brutal split last year, causing lovers of the fruity candy to sink into a deep depression. As you can see, they’re back together, in a faux crime-thriller movie trailer that may or may not associate Mike and Ikes with drugs. Probably not great for the under-12 demographic, but at least this spot tries to creatively rebrand an old-school candy. Part of me wonders if they should’ve gone with such a serious tone. Maybe a buddy-cop comedy satire could’ve lent itself to some needed humor.

The campaign for the Just Born candy brand, which also includes a new website, was created by Elevator Group (Scituate, Massachusetts) and Nail Communication (Providence, Rhode Island). I’m not sure if this ad will translate to more candy sales, but it certainly shows how easy it is to create a mock thriller trailer. Throw in some angry old white dudes, an undercover blonde co-ed, minor-league Inception orchestra music, and scenes of people running and/or yelling. Two thumbs up? You be the judge when this fake movie doesn’t come to a theater near you.

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Tiger Woods’ Real-Life Ass-Whooping Nicely Coincides with Videogame Ad Ass-Whooping

No, it’s not the ass-whooping you’re thinking of that he received from back in the day. We can’t really expound this time, though, except to say the timing is perfect with this latest EA Sports spot from San Francisco-based Heat for the former’s Tiger Woods PGA Tour 14 installment. Woods, if you didn’t know, won his eighth Arnold Palmer Invitational title yesterday in his home turf of Orlando and reclaimed his throne as the top-ranked golfer in the world in the process. Not sure if he’s doing his own stunts or that his sports star acting skills are on par with his good pal, Roger Federer, but we’re sure those are Arnie’s knuckles cracking. Credits after the jump.

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Sprite Gets Weird for ‘Obey You’ Campaign

It’s hard to remember a Sprite TV spot that didn’t feature pro/amateur athletes playing street ball and squirting liters of lemon-lime soda into their mouths after a big dunk. In fact, “Obey Your Thirst” ran as Sprite’s tagline for over a decade, and only in 2007 did the brand cut it down to “Obey” because Shepard Fairey speaks to a younger generation or something.

But, when parent company Coca-Cola tapped Johannes Leonardo to lead Sprite’s global creative duties last May, it became clear that a change was imminent. With “Obey You,” Johannes Leonardo is taking Sprite out of Rucker Park and putting it on a much stranger course. It’s become somewhat clear that the younger generation no longer idolizes professional basketball stars like they once did. That is, unless that star is Blake Griffin, and that star is being weird.

“Obey You” seems to be employing the strategy of “weird sells to 18-49.” Are the antagonistic voices in your head going to sell more Sprite than street-ballers? Or is the younger generation getting weary of the weird?

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Never Wear A Speedo in A Hot Tub

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Apart from the fact a Speedo just isn’t built to properly support or contain a real man, wearing one in a hottub full of bikini-clad babes and acting like your dad is, well, just not a good way to roll.

That scenario, along with two others, is the latest effort from Mentos and tells guys, “Don’t Become Your Dad.” So yea, don’t snap your Speedo and slap baby powder on yourself when leaving the huttub, don’t refuse a ride with two hot chicks and don’t ever be that idiot who exclaims in the middle of a quiet library, “how about a phone that just makes phone calls?”

Yea, Don’t become your Dad.

Shocker: Carl’s Jr., Hardee’s Seduce You with Bourbon, Burgers, and a Babe

Both fast-food eateries are running “Mrs. Robinson,” a 30-second homage to The Graduate with Heidi Klum doing her best Anne Bancroft. The spot, created once again by 72andSunny (last work for the CKE chain here), promotes the Jim Beam Bourbon Burger. Odds are that Klum doesn’t regularly eat the fine cuisine she endorses, but we won’t hold it against you if you replay the part where she sucks up barbecue sauce from her finger.

Carl’s Jr. and Hardee’s have actually turned down the overt sexuality in their ads–remember last year’s Kate Upton commercial? I’ve eaten their burgers once or twice in my life, and I can assure you, they are not aphrodisiacs unless you’re a local gastroenterologist who needs more business. Credits after the jump.

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