May 29

Drew Brees ‘Retires’ in Order to Fulfill Bike-Riding Dream

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Though it’s been a minute since his New Orleans Saints last won the Super Bowl, Drew Brees‘s status as one of the elite quarterbacks in the NFL hasn’t really diminished. Unfortunately, though, it seems the play-calling and other rigors of the season just aren’t cutting it for the record-setting QB these days as he’d much rather be riding a motorcycle, something that isn’t allowed per his NFL contract (well, at least the one in the ad). So, what’s the best solution? Well, retirement of course. Therein lies the premise of this new spot for the Can-Am Spyder from Chicago-based shop, The Escape Pod.

The Spyder itself is the most interesting character in the ad as it looks like something Lucius Fox would draw up for Bruce Wayne. Complete with a little dubstep and, yes, doves, the 90-second spot is a fairly amusing effort that lets Brees flaunt his off-the-field personality as he fulfills his wish. Plus, after the million Brett Favre retirement/unretirements that plagued the media a few years back, we’ll gladly take this fake one any day. Oh yeah, did we mention that there’s also a contest to win a Spyder? Credits after the jump.

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Dec 30

Carl’s Jr. Would Have You Believe That Terrell Owens is Still Living a Charmed Life

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Hey, look at that! It’s former All-Pro NFL receiver and notable public nuisance Terrell Owens getting paid for his time by appearing in a 72andSunny spot for Carl’s Jr. It’s a post-Christmas miracle!

Sure, Owens hasn’t played in an NFL game since 2010. And, it’s been eight years since he last suited up for the Philadelphia Eagles, where he was let go after getting into a beef (get it?) with the team owner and QB Donovan McNabb (who he accused of getting “tired” during the Eagles’ Super Bowl loss in early 2005). But, agency and client needed someone to shit on Philadelphia’s notoriously vocal fans to contrast them with the deliciousness of their Philly Cheesesteak Burger, and Owens was more than happy to oblige.

But, should you feel any sympathy for how he was treated in Philadelphia, or during his multiple attempts at an NFL comeback over the last few years, remember how he he frequently implied that San Francisco 49ers QB Jeff Garcia was gay despite it having no bearing on anything. Remember how he called out Donovan McNabb for not playing through a sports hernia and implied he wasn’t a warrior like Brett Favre. Oh, and remember his terrible VH1 reality show. Because we should really bring that up more often. Credits after the jump.

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Nov 19

Em novo filme da Foot Locker, Mike Tyson devolve a orelha de Evander Holyfield

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Em 1997, Mike Tyson e Evander Holyfield entraram no ringue para uma segunda luta. A revanche se seguiu após a derrota de Tyson, no ano anterior. E, por mais que o público estivesse preparado para um massacre, é improvável que alguém esperasse que Tyson mordesse e arrancasse um pedaço da orelha de Holyfield. Hoje, 16 anos depois, a Foot Locker lançou um novo filme, All is Right, em que Tyson bate à porta de Holyfield trazendo uma caixinha com um presente especial.

Criado pela BBDO de Nova York, o filme divulga a “semana da grandeza”, quando a loja lança produtos da linha premium que garantem aos clientes que “está tudo certo no mundo”.

É aí que entram a devolução da orelha – devidamente conservada em formol -, a decisão de Dennis Rodman de comprar uma passagem só de ida para a Coreia do Norte, Craig Sager queima seu guarda-roupa e Brett Favre diz que há momentos em que é preciso seguir adiante.

Ficou, no mínimo, divertido.

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Nov 19

BBDO Brings More Funny to Foot Locker in Star-Studded Spot

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BBDO’s solid streak for Foot Locker continues with a new spot promoting the chain’s annual “Week of Greatness” event, “the one time each year when the most premium kicks come out.”

Entitled “All Is Right,” this latest effort is part of the agency’s ongoing “Foot Locker Approved” campaign for the brand and features the talents of Kyrie Irving, Mike Tyson, Evander Holyfield, Dennis Rodman, Brett Favre, Craig Sager, and Craig Sager‘s suits. Directed by Jim Jenkins, “All Is Right” opens with Kyrie Irving stating that with Foot Locker’s “Week of Greatness” it “feels like all is right with the world.” Irving then daydreams about what else would happen if all were suddenly right with the world. This daydream sequence features all the aforementioned stars. We see a lot of ads here at AgencySpy that attempt to be funny. Most of them miss; a few elicit a chuckle or two. Few of them are as genuinely funny as the daydream segment in this spot. I won’t give away too much, but the part featuring Mike Tyson (almost always comedic gold) made me laugh out loud. If the whole spot ended there it would still be classic, but the portions featuring Dennis Rodman and Craig Sager are almost as funny. We hope BBDO continues to make laugh-worthy work for Foot Locker in the future. Credits after the jump. continued…

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