You kin’ do it!” Dunkin Donuts exclaims in the 2009 debut of its new ad campaign, where people like you! power through everyday life with the will and guilelessness of Special Olympics athletes.
To celebrate Virgin Atlantic’s 25th anni, “Still Red Hot” brings us back to June 22nd, 1984, when London’s Gatwick Airport changed forever.
In an all out effort to accost, uh, make the public aware of its new logo and celebrate the “next generation’s” apparent positive outlook for the coming year, Pepsi has unleashed itself upon Times Square with a week-long promotional extravaganza.
On Christmas day, One Laptop Per Child brought back the voice (if not the body) of Yoko Ono’s beloved John Lennon.
Jim Bean, and its “The Stuff Inside” campaign, have partnered with NASCAR Sprint Cup Series driver and owner Robby Gordon to save Chicago’s Wrigley Field from being corporatized like every other stupid-sounding stadium in America.
Converse is an iconic brand. Which leads me to wonder why they would choose to lean on a young woman who needlessly claims to be “hot” on five interlinked microsites—outofyourleaguegirl.com, outofyourleaguegirlonbeingcreepy.com, outofyourleaguegirlonconfidence.com, outofyourleaguegirlonpassion.com and outofyourleaguegirlonmotivation.com.
According to Adweek, Converse’s agency, Anomaly, declined to comment on the effort.
iJustine of iPhone bill fame is hyping the new iPhone 3G in a video detailing how much abuse her current iPhone has withstood over the year+ she’s owned it.
Hyundai has managed to appeal to more upscale consumers. Now Kia wants in on the action.
Thus the new Kia Borrego, a mid-size SUV with an impressive list of features, standard three row seating, and an available 337hp V8 engine.
According to Colin Jeffery, ECD at Kia’s agency, David&Goliath, “After spending time with the Borrego, it became very clear to us what the positioning and creative platform should be. The first time we took the Borrego out for a drive people were staring. At a traffic light in Manhattan Beach, a fellow driver actually asked us what kind of SUV we were driving. He was genuinely impressed.”
According to The Wall Street Journal, General Motors would be happy to consider an offer for its Buick, Saturn and Saab brands. It’s Hummer brand has already been placed on the auction block, but no takers have yet to emerge.
In the past few weeks, GM stock has tumbled dramatically, falling below $10 a share and hitting lows last seen more than 50 years ago.
Fans of media brand, MSNBC, can now enter the brand’s cafe in Midtown Manhattan’s Rockefeller Plaza.
According to Adweek, MSNBC has opened “a sleek, oh-so-stylish cafe. It’s a comfortable place to unwind, grab a sandwich or a coffee, check e-mail, surf the Net via free Wi-Fi or check the news on MSNBC.com.”
Catherine Captain, vp, marketing for MSNBC.com said, “What we really discovered about the MSNBC.com consumers — what they love about us — is the journey of news discovery in and of itself.”
She said the digital cafe “gave us an opportunity to quite literally bring exploration to a physical space.”
SS+K is working with MSNBC to develop these non-traditional ideas.
Yup, as was surmised earlier, Life Changing Box is, in fact, a promotion for Sharp Electronics.
Although I might choose a different font. You know, for legibility’s sake…
– Microsoft bought Powerset, which is single-handedly trying to bring “natural search” back into vogue. (Frankly, it shoulda died with Jeeves.)
Starbucks is hating it.
According to The Wall Street Journal, the coffee retailer will close 600 stores and cut back on opening new ones.
As many as 12,000 full-time and part-time retail positions will be eliminated with the store closures.
Starbucks is closing locations that are either not profitable now or are not projected to provide acceptable returns on the investment in the future, the company said.
Pemco Insurance is proving that insurance advertising doesn’t need to be so serious all the time.
Their site We’re a Lot Like You provides “a helpful guide to the people of the Northwest.” Because “the people of the Northwest deserve an insurance company as different as they are.”
Some of the profiles include:
-Smug Hybrid Driver
-White-Bearded Bainbridge Architect
-Obsessive Compulsive Recycler
-Accidental Tech Millionaire
-Sandals and Socks Guy
and many more…
Musical group Devo (yes, apparently, they still exist) is suing McDonald’s for making Happy Meal dolls in the band’s likeness.
The internet is a special medium for a number of reasons. For one, it devours content. It must be fed and fed and fed. Or it just peters out.
Here’s a story about it:
The Walt Disney Company, concerned that its main Web site is not entertaining enough, is moving once again to overhaul Disney.com.
It will be the second recent makeover for the company’s marquee site, which is still the top Internet destination for children’s entertainment but faces increasing competition from players like Nickelodeon, Cartoon Network and WebKinz.
“It’s a repositioning of our digital front door,†said Paul Yanover, executive vice president and managing director of Disney Online.
The effort, code-named “Project Playground,†is the second retrofitting of Disney.com in as many years, reflecting both the difficulty the media giant has encountered online and the whiplash-fast pace at which the medium is evolving.
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