International audio production company DaHouse has engineered soundscapes for tentpole brands like Ford, Hellmann’s and Volkswagen. You’ve likely heard the team’s work: Last year, the studio provided the delicate soundtrack for Doritos Mexico’s viral Dia de Muertos ad, which landed on Adweek’s list of the 25 Best Ads of 2021. Now, DaHouse is expanding into…
There is no middle of the road when it comes to brands and high-profile executives navigating hot button issues. That’s a lesson marketers and professionals have been learning over the past few years. Consumers demand brand identities that speak to their political and cultural concerns, particularly on environmental issues, gender and sexuality, and matters of…
In a bid to promote the elements that go into creating the magical experience of cinema-going, Europe’s largest cinema chain Odeon has revealed its new creative platform. Building on the “We Make Movies Better” positioning, which was extended from parent company AMC in the U.S., Odeon’s pan-European creative agency Elvis has developed internal and external…
The Kevin Durant and Rich Kleiman-owned Boardroom is continuing to expand the sports network’s areas of fan-focused content by entering into an exclusive multi-year partnership with sports betting site FanDuel. As part of the arrangement, FanDuel is now the exclusive sports betting, fantasy, horse racing, gaming, casino and poker partner of Boardroom. FanDuel Sportsbook will…
The families of five children and four adults killed in the 2012 mass shooting at Sandy Hook Elementary School have reached a $73 million settlement with Remington, the manufacturer of the AR-15 rifle used in the massacre. The settlement comes more than seven years after families filed a wrongful death lawsuit against Remington in 2014…
The Super Bowl pregame slot is a moment of intense anticipation for viewers, fans and marketers, so it’s a fitting theme for McDonald’s to explore in its 30-second ad appearing before kickoff. The ad, “Can I Get Uhhhhhhh….” is inspired by what Jennifer Healan, vp of U.S. marketing, brand content and engagement at McDonald’s, described…
Shoe brand Skechers has relied on comfort as an important feature to sell in advertising its shoes through the years, and that quest for comfort continues on in a Super Bowl 56 campaign starring musician, actor and activist Willie Nelson. The global campaign features two 30-second spots that were filmed at his Luck Ranch near…
Bruce Claypool, a designer who worked for NFL Properties in 1981, has spent some time this week thinking about his most well-known creation: the Cincinnati Bengals helmet. The Bengals are preparing for their third appearance in the Super Bowl, which will be played on Sunday in Claypool’s hometown of Los Angeles. And the fact that…
Keeping a pulse on pop culture has been a recurring theme in the marketing strategy for Taco Bell. Looking to continue that messaging, the restaurant chain made rapper Doja Cat the star of its Super Bowl 2022 ad that breaks all the rules in and outside of the commercial. These rules include embargo times, as…
A uniform slab of brutalist concrete, Coca-Cola’s word headquarters soars 29 stories into the sky from Atlanta’s downtown business district. Even with the omicron variant having scrambled many companies’ plans for employees to return to the office, the roughly 4,200 people employed by Coke can be found in and around this city–living, working and, as…
Playing off the idea that life is a gamble, DraftKings is bringing the big bets for Super Bowl 56. Making its second consecutive appearance in the Big Game, the sports betting site focuses on taking risks in its 30-second clip airing during the first quarter of the Super Bowl. The spot was produced by creative…
Peloton is coming out ahead of both the opening bell and its late-afternoon Tuesday earnings call with a number of bombshells that promises to stem the flow of a weeks-long stock slide and perhaps prepare the stationary bike maker for a potential sale. John Foley, a cycling enthusiast who co-founded Peloton in 2013, is relinquishing…
As airlines continue to struggle through the uncertainties and challenges of the pandemic, Spirit Airlines and Frontier Airlines, two of the biggest low cost carriers, have agreed to a merger that would allow them to set the terms of discount air travel across the U.S., Latin America and the Caribbean. The proposal is valued at…
Los Angeles-based filmmaker and writer Tevin Tavares brings the look, sound and feel of culture to every project he touches. From storyboarding, creative direction and scripting for short films, to shaping creative strategy and overseeing visual direction for campaigns, Tevin brought his full experience to the table. His proudest work, he shared with Adweek for…
Potato chip brand Pringles aims to rewrite history as it explains in its latest campaigns that humans evolved simply to eat the cylindrically packaged potato snack, which features an evolution of its own. Created by Grey, the campaign introduced “Mind Popping,” the first brand positioning refresh since its “Once You Pop, You Can’t Stop” slogan…
As name, image and likeness partnership and endorsement deals continue to proliferate throughout the college sports season, brands are learning on the fly about what NIL deals make sense. Outback Steakhouse recently expanded its TeamMates program, signing 12 college basketball players in an effort to strengthen the brand’s presence in university athletics and boost its…
Sony is buying video game developer Bungie for $3.6 billion as the PlayStation Studio owner moves to counter its rivals as independent producers are caught in what appears to be a burgeoning wave of industry consolidation. Sony’s offer comes nearly two weeks after competitor Microsoft purchased Activision Blizzard for $68.7 billion to shore up its…
Just a mention of Folgers coffee conjures the saccharine sweetness of its indelible jingle and the gauzy, warm images of a Middle American family languidly rising to the caffeinated scent coming from the auto-drip maker. The J.M. Smucker coffee maker is hitting a hard pause on that image. The title of Folgers new campaign, “Bad…
Wolff Olins has promoted Emma Barratt to global executive creative director, with a remit to “push the boundaries of brand-led experiences.” Barratt joined Wolff Olins as creative director in 2017 and was promoted four years later to the ECD role, working with clients such as Alibaba, Google, Huawei and Uber. She had previously held roles…
LendingTree has spent the past year rebuilding its leadership team. Now, the online loan and insurance marketplace is ready to rebuild its brand and its connection to consumers under marketing leader Shiv Singh. Singh joins LendingTree as chief marketing and customer experience officer after nearly two years at Expedia. During that time, Singh, who served…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
