Hasta La Creative!

TBWA/Chiat Day tapped reality star/former Poison singer/sole proprietor of bandana manufacturers in 2014 Bret Michaels in their latest campaign for Nissan, entitled “Tough Love.”

The centerpiece of the new campaign, which celebrates the toughness of Nissan’s line of commercial vans, is a music video of Michaels covering “Endless Love,” the schmaltzy 1981 hit written by Lionel Richie. Just what you always wanted. The video alludes to a series of six product demonstrations at Nissan’s Arizona Testing Center while Michaels belts the tune into a golden microphone. Videos of the product demonstrations, featuring Michaels, are also available, and viewers who survive the full length of the music video are prompted to choose one of them to view. As it turns out, they’re a lot easier to stomach than the music video, and not just because they’re shorter. Credits and two product demonstration videos after the jump. (more…)

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Ryan Lochte may wear that clueless grin in the new Nissan spot created by TBWA, but he’s still laughing to the bank on the heels of his impressive, yet imperfect 2012 Olympics. Ryan Lochte’s “Office Burn” shows car customers (remember, this is for Nissan) how to stay fit at the office: conference call calisthenics, coffee curls, and synergy sit-ups are just a few of the drills Lochte powers through in a buttoned sport coat. Nissan’s Innovation for Endurance might make sense, say, if we actually saw more cars in the commercial. But–like most Ryan Lochte moments–things don’t always make sense.

For those interested in a funnier example of Lochte’s senselessness, watch this Funny or Die video. There’s no product placement, and you get to hear an Olympic gold medalist say, “The pool is the biggest and most expensive toilet. And it’s all mine.”

If only these office exercises could’ve helped Lochte win more gold medals than Michael Phelps. There’s always 2016. A ridiculously long list of credits after the jump.

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