Fruitastic lookalike / Explosé en vol

fireworks2008 fireworks2013
THE ORIGINAL? 
Tropicana Smoothies – 2008
« A spectacular blend of the finest fruit »
Source : Cannes longlist
Agency : DDB London (United Kingdom)
LESS ORIGINAL
Tefal Blender – 2013
Tagline : « Just the juice »
Source : Cannes Outdoor BRONZE LION
Agency : BBDO Bangkok (Thaïland)

The very same creative tune / Encore un café tout comme son voisin

coffeespeakers2002 speakers2005 coffeespeakers2013w
THE ORIGINAL?
Larios Cafe « music & coffee » – 2002
Source : Cannes Archive Online
Agency : Tiempo BBDO (Spain)
LESS ORIGINAL
Nestlé Nescafé – 2005
« Nothing wakes you up as Nescafé »
Agency : Unknown
LESS ORIGINAL
Mc Café – 2013
Source : Cannes Longlist
Agency : TBWA Zurich (Switzerland)

Double Expresso / C’est un peu fort de café

wificoffee2012Big CommunicationsUK wificoffee2012dotcaomSKslovakia
THE ORIGINAL? 
Free WiFi at Brucciani – 2012
Source : Adsoftheworld
Agency : Big Communications (United Kingdom)
LESS ORIGINAL
Free WiFi Slovanet – 2013
Source : Unknown
Agency : DotCom (Slovakia)

Same idea, but less funny / Pas de quoi fanfaronner?

Click here to view the embedded video.

Click here to view the embedded video.

THE ORIGINAL?
Starbucks coffee “Bring on the day” – 2004
Source : Cannes Lions SHORTLIST
Agency : Fallon New York (USA)
LESS ORIGINAL
Ricoré “Become a morning person” – 2012
Source : CB News, YouTube
Agency : Publicis Conseil (France)

Reversed horse race / Plein le dos?

horse2004 horse2009
THE ORIGINAL?
Shark Energy Drink – 2004
Source : Cannes Archive Online, Coloribus
Agency : BBDO Bangkok (Thailand)
LESS ORIGINAL
Vittel Nestle Waters (Click Here to watch movie) – 2009
Source : YouTube , Cannes Archive Online
Agency : Ogilvy & Mather Paris (France)

New wave? / Vague ressemblance?

hokusai2008 hokusai2009
THE ORIGINAL?
Kikkoman Soy Sauce – 2008
Source : EPICA Longlist
Agency : Scholz & Friends Stockholm (Sweden)
LESS ORIGINAL :
Fuji Mineral Water – “Japanese Soul Water” – 2009
Source : Cannes Longlist
Agency : Commons Tokyo (Japan)
Certes la fameuse “grande vague de Kanagawa” de Hokusai est un symbole très souvent détourné et utilisé par la publicité… mais la ressemblance ici est beaucoup plus que vague!
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