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| THE ORIGINAL? Heineken Worldcup sponsorship – 2001 Source : Cannes Archive, Agency : JWT (The Netherlands) |
LESS ORIGINAL Proud of our beers / « Fiers de nos bières » flag – 2014 Source : Fiersdenosbieres, DDB Agency : DDB Brussels (Belgium) |
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| THE ORIGINAL? Tatra Beer (Heineken Group) – 2009 Source : Luerzer’s International Archive Agency : Change (Poland) |
LESS ORIGINAL Derbez Beer (Carlseberg) « It’s ours! » – 2013 Source : AdAsia Agency : Ogilvy & Mather (Kazakhstan) |
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| THE ORIGINAL? Sol Beer Delivery “Turns your house into a bar” – 2008 Source : Coloribus Agency : Fischer America Sao Paulo (Brazil) |
LESS ORIGINAL iDrink Milano – 2012 Source : Adsoftheworld, Agency : Publicis Milano (Italy) |
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| THE ORIGINAL? Old Lady’s London Dry Gin – 1988 “A true original, born in Great-Britain” Source : Luerzer’s Archive, French AD Annual Agency : Callegari Berville, Paris (France) |
LESS ORIGINAL : Dean’s Finest Old Scotch Whisky – 2010 “Surprisingly mild” Source : Adsoftheworld Agency : Scholz and Friends Dusseldorf (Germany) |
| The finest Scotch Whisky with the finest old idea… |
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| THE ORIGINAL? Ambient Beer Mug stickers – Kingfisher Beer – 2005 Source : Cannes Archive Online Agency : JWT Mumbai (India) |
LESS ORIGINAL : Ambient Beer Mug Stickers on door handles – Tyskie – 2009 Source : Adsoftheworld , Coloribus Art Director : Micha? Kaminski (Agency : Unknown) (Poland) |
| Si on accepte que des telles coïncidences se répètent sans arrêt c’est vraiment la “porte ouverte” à toutes les fenêtres! |
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| THE ORIGINAL ? Pampero Against Drunk Driving – 2005 “Driving loaded kills” Source : Cannes Archive Online, Agency : Leo Burnett (Italy) |
LESS ORIGINAL : Russian Ice “best shot ever” – 2009 Source : Adsoftheworld Agency : Yirmiyedi Istanbul (Turkey) |
| Un coup pour rien? D’autant que l’utilisation du barillet était plus judicieuse dans la 1ere, ou le message est plus subtil et plus engagé. |
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
