Aug 14

Best Buy, CP+B Launch Final Back-to-School ‘Techfitter’ Spot

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Continuing their back-to-school Techfitter campaign, Best Buy and CP+B are providing Tim Kong, an aspiring games designer, with the tech he needs to design and code his next action-packed adventures. Previously, Best Buy “techfitted” a marine biology major and an aerospace engineer with a set of Windows 8 gadgets.

This new spot is comparatively less exciting, maybe because stars and oceans are grander than grungy cars and code. Consequently, I wish we had more of a storyline. Is Tim Kong really just going to make a new Grand Theft Auto, or do his interests lie somewhere specific? And in that case, can we hear what he has to say? At this point, he’s a Stock Student who knows how to make a good surprised/awesome face.

But maybe it’s better that he’s a basic video games enthusiast. Many current college kids must relate, and it’s a good thing Best Buy has a spot specifically geared towards forward-thinking, technology-centered students, hence the girl scientist, a guy scientist, and a gamer. If only the campaign lasted longer and their next subject is a fashion girl, conveniently coinciding with Fashion Week. Ah, what could’ve been.

Credits after the jump

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Jun 12

Here’s What Happening at CP+B Following Powers Departure

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Lost in all the hullabaloo of Suzanne Powers‘ departure from CP+B and appointment as EVP/chief strategy officer at McCann is what’s happening on the former’s end in the wake of the move. Our bad. As you may have read, CP+B is restructuring its planning department (or COG department as they call it), axing the global strategy officer position formerly held by Powers to start with. According to CP+B camp, under the new structure, the COG departments in each of the agency’s offices will report to an executive planning director designated for said office. CP+B is kicking things off by promoting Jason De Turris and Benny Thomas to EPDs for Boulder and L.A., with Miami and Europe appointments to be announced at a later date.

In addition, CP+B has launched a new initiative called Mixed Reality Lab, which will be led by nine-year agency vet  Wojtek Szumowski, who currently holds the title of EVP/group director of cognitive and cultural studies. What is Mixed Reality Lab? Well, according to CP+B’s rather poetic description, it’s “designed to continue to question convention, to prototype, experiment and examine the relationships between humans, technology and brands.”

Regarding the planning revamp as a whole, CP+B CEO Andrew Keller says in a statement, “At CP+B, we are constantly reassessing our structure, ensuring that we are meeting and exceeding our clients’ needs in every capacity, and streamlining and redefining as we see fit. This new structure really speaks to where we are as an agency, and the innovation and global strategic insights that we offer our clients are best delivered in this redesign.”

 

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