Hasta La Creative!

TDA Boulder shifts approach with its latest campaign for FirstBank, seeking to inspire local businesses.

The campaign launches with the 30-second spot “Legacy,” which emphasizes the distinction between modern Internet “fame” and a real legacy. In the spots first 15 seconds viewers are barraged with viral Internet “fails” such as a balance beam gymnast landing on his crotch and a man cannonballing onto an iced-over pool. “Since when did ‘leaving a legacy’ mean ‘going viral?’” the voiceover asks. At the spot’s midpoint the text “Let’s Grow Business” appears onscreen, accompanied by voiceover, as its shifts to a focus on what a true legacy is, accompanied by images of business and commerce. The way in which the spot seamlessly incorporates humor (via the Internet-culled clips) into its message marks a step forward from previous efforts such as the recent Amish-themed campaign and the creepy “Bargain Dummy” spot.

The spot will run during live sports and new programming on major networks, as well as twenty cable channels, including ESPN, USA, and The History Channel. Other media for the campaign will follow in the coming weeks and months. (more…)

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TDA Boulder has a new ad for Firstbank highlighting the bank’s free checking entitled “Bargain Dummy.” If ventriloquism freaks you out, stay clear of this one.

In the spot, Firstbank’s free checking is contrasted with a less promising free giveaway. A man at a yard sale holds up a ventriloquist dummy and asks, “How much is this?”

“Oh, that’s free” replies the seller. When the man inquires what’s wrong with it, the woman replies, unconvincingly, “Nothing.” As the man walks away with the dummy on his shoulder, the dummy’s eyes shift and look around. “Free isn’t always a good thing,” says a voiceover, accompanied by eerie music, “except when it comes to free checking at Firstbank.”

The creepy 30-second spot is aimed at the 16-39 audience and will run on all broadcast networks, with an emphasis on sports and primetime, as well as more than 20 cable channels, including AMC, ESPN, Comedy Centeral, and USA Network. “Bargain Dummy” will also live online on sites such as EPSN, Pandora, Hulu, Yahoo, and Tremor, where it is sure to creep out unsuspecting site visitors. The geo-targeted online buy includes Colorado, Pheonix, Arizona, and Palm Springs, Califronia. Stick around for credits after the jump. continued…

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