Having just released its new brand platform, “It’s Diner Time,” earlier this month to celebrate its 70th anniversary, restaurant chain Denny’s has also begun to introduce augmented reality (AR) to engage young customers who can now see their food before they order. Featuring a redesigned menu that continues to include classic dishes such as “Moons…
Snapchat’s “Director Mode” gives creators access to a variety of tools they can use when creating Snaps. One of these tools allows users to change the playback speed of their video clips. With this tool, users can cause clips to play slower or faster than they normally would. Our guide will show you how to…
Snapchat’s “Multi Snap” feature allows users to quickly capture multiple photo and/or video Snaps and then edit them individually before sharing them. Our guide will show you how to use the Multi Snap feature in the Snapchat mobile application. Note: These screenshots were captured in the Snapchat app on iOS. Step 1: On Snapchat’s camera…
Snapchat features a “Night Mode” that will allow users to take higher-quality Snaps in dark areas. Our guide will show you how to use Night Mode in the Snapchat mobile application. Note: These screenshots were captured in the Snapchat app on iOS. Step 1: On the Snapchat camera screen, tap the plus sign icon on…
Snapchat allows users to create Snaps in a “Focus” mode that causes the Snapchat camera to focus on the on-screen subject “with a depth-of-field effect.” Our guide will show you how to use Focus mode in the Snapchat mobile application. Note: These screenshots were captured in the Snapchat app on iOS. Step 1: On the…
The Snapchat mobile application allows users to turn on an “ultra wide” feature before creating Snaps. This will allow them to create wide angle Snaps using their device’s rear camera. Our guide will show you two different ways you can activate the ultra wide feature on the camera in the Snapchat mobile application. Note: These…
Snapchat offers a “video stability” feature that is designed to “reduce shakiness” in a user’s videos. Users can turn this feature on before recording videos in the Snapchat mobile application. Our guide will show you how to turn on video stability in the Snapchat mobile app. Note: These screenshots were captured in the Snapchat app…
As augmented reality, metaverse activations and gaming formats of all kinds continue to grow as media channels, marketers are looking for high return-on-investment ways to advertise within the sector. But that’s proving relatively slow to materialize. While interest in the metaverse has cooled off somewhat since the peak of hype last year, brands are continuing…
Snapchat allows users to explore a wide variety of augmented reality (AR) lenses created by other Snapchat users. Users can search for lenses by typing text queries, and they can also search for lenses using their voice via the mobile application’s “Voice Scan” feature. For instance, a user could say the word “makeup” to see…
For more than a dozen years Denny’s has positioned itself as “America’s Diner,” which means to convey a feel-good, nostalgic vibe without being stuck in the past or pegged as a boomer-only zone. With a new marketing campaign on the horizon, along with front- and back-of-the-house upgrades, Denny’s intends to refresh and restart its long-running…
LinkedIn allows users to schedule posts that will be published to their feed at a specific date and time. LinkedIn users can also reschedule a scheduled post before it’s shared if they want it to go live at a different time. Our guide will show you how to reschedule a scheduled post in the LinkedIn…
As users browse products in the Snapchat mobile application, the app will keep track of these products in their Shopping History. Users have the option to clear their Shopping History at any time. Our guide will show you how to clear your Shopping History while using the Snapchat mobile app. Note: These screenshots were captured…
The sound of basketballs being dribbled will continue to reverberate throughout the metaverse, as the National Basketball Association detailed a multiyear extension of its partnership with Meta. Meta Quest is the official virtual reality headset of the NBA and Women’s National Basketball Association, and Meta will have a presence at major events for both leagues…
As a sponsor of the Rugby World Cup, Meta has released an AR-led campaign to allow fans to showcase their passions for their national teams. The tech company is the official social media services supplier of the tournament, which takes place in France in September and October. To begin its activation of the partnership, Meta…
Meta will begin phasing out support for its original virtual reality headset, the Oculus Quest 1, which debuted in May 2019 but was no longer offered for sale once the Quest 2 debuted in October 2020. The company said in a help post that people will still be able to use their Quest 1 headset…
L’Or?al has introduced a new motorized lipstick tool designed for people with limited mobility as part of a push to make its cosmetics more inclusive. The French beauty giant previewed the computerized applicator, called Hapta, at the Consumer Electronics Show in Las Vegas along with a device called Brow Magic that uses augmented reality to…
Snap Inc. is pulling the plug Jan. 25 on its Snap Camera desktop application, which debuted in October 2018 as a way for Snapchatters to use the platform’s filters during video calls on other platforms. The company said in a support post that the desktop app will no longer be available for download or use…
Toronto Raptors fans attending Friday night’s (Jan. 6) National Basketball Association tilt against the New York Knicks can enjoy the first ever 5G multiuser augmented reality experience on Snapchat thanks to a collaboration with Canadian telecommunications company Bell. The two companies said Bell is the first Canadian telecommunications company to leverage 5G technology to support…
Quitter’s Day, the day when people are most likely to abandon their New Year’s resolutions, falls on the second Friday of January every year, or Jan. 13 in the case of 2023. Fast-casual restaurant chain Chipotle is teaming up with Snap Inc. to try to convince some of those quitters to stick with their original…
Warner Music Experience created a Snapchat augmented reality try-on lens for Grammy Award-winning virtual band Gorillaz. Snapchatters can access the lens via Lens Explorer or Snapcode, and selecting Tap to Scan will virtually outfit the user in two new Gorillaz sweatshirts, enabling them to tap for different colors. Warner Music Experience The lens will also…
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