Meta Connect: No Name Change, But the High-End Meta Quest Pro Is Introduced

This year’s edition of Meta Connect hardly compares to the 2021 event–there was no company name change, and the avatars still lack lower torsos, although the latter will not be true for much longer. But Tuesday’s event did bring one major piece of news in the unveiling of the Meta Quest Pro high-end virtual reality…

Snap, Live Nation Unveil Their AR Experiences for Austin City Limits Music Festival

Snap Inc.’s ongoing partnership with Live Nation continues with custom augmented reality experiences at the Austin City Limits Music Festival, taking place Oct. 7 through 9 and 14 through 16 at Zilker Metropolitan Park. AR Compass is an immersive compass that will help attendees find bathrooms, food, stages and water on a 3D map, as…

Chopard Backs New My Happy Hearts Collection With Snapchat AR Try On Lens

Swiss luxury fashion house Chopard is using an augmented reality try on lens from Snapchat to promote its new My Happy Hearts collection of hearts that can be worn by themselves or stacked as accessories. Chopard teamed up with creative studio Busterwood and media agency Keyade on the initiative, which enables Snapchatters to virtually try…

Snap Covers the Brandenburg Gate in Plastic Waste (Virtually, of Course)

Snap Inc. is turning to augmented reality to raise awareness of plastic waste, starting in Germany. The company explained in a blog post Wednesday, “Plastic waste is one of the biggest issues when it comes to protecting the environment and nature. In Germany alone, 6.3 million tons of plastic waste are produced every year. The…

Augmented Reality Drives Consumer Confidence During a Recession

Editor’s note: This column is part of a series with Snap on augmented reality. Below, global director of insights and analytics Lauryl Schraedly describes how different types of AR activations have different capacities to reenvision your retail and ecommerce strategies. It’s time to talk about the “I” word. Yes, that one: Inflation. Today’s consumers are…

Snap, Ipsos: Consumers Begin Turning to AR for Practical Purposes, Like Shopping

Augmented reality is quickly becoming the new reality for both brands and consumers, with the latter beginning to shift their usage of the technology from strictly fun to more practical purposes, such as shopping, according to Augmentality Shift, new research from Ipsos and Snap Inc. Ipsos and Snap found that while the No. 1 use…

Snap Powers AR Experiences for Vogue World Event at New York Fashion Week

Vogue is celebrating its 130th year with the Vogue World event Monday (Sept. 12) during New York Fashion Week, and the iconic fashion publisher teamed up with Snap Inc. on several custom-built augmented reality experiences tied to the event. The Skywalk lens–which incorporates Snap AR technology including sky segmentation and surface tracking–will transform the show’s…

Dual Camera Gets Prime Real Estate in Snapchat’s Main Camera Toolbar

Snap Inc. introduced Dual Camera for Snapchat at Snap Partner Summit in April as part of its Director Mode camera and editing tools, and Monday, the Dual Camera option was placed front and center in the application’s main camera toolbar. Dual Camera will still be accessible in Director Mode alongside other tools including Camera Speed,…

As Students Get Ready for Fall, Add AR to Your Back-to-School Toolbox

Editor’s note: This column is part of a series with Snap on augmented reality. Below, Adam Katzenback, head of creative strategy, explains how an AR strategy can deepen consumer engagement and loyalty through difficult financial periods and beyond. The 2022 back-to-school season is here, and so is the perfect opportunity for brands to prove their…

Meta Accounts, Meta Horizon Profiles Begin Rolling Out Globally

The Meta Accounts and Meta Horizon profiles the company first mentioned in July as ways to log into Meta Quest virtual reality devices began rolling out “globally on a gradual basis” Tuesday. People who are new to Quest can establish a Meta Account using an email address, Facebook account or Instagram account. The first time…

Meta Metaverse Campaign Features East African Cycling Squad Team Amani

What can the metaverse offer to Team Amani, a team of racing cyclists from across East Africa? Meta and ad agency Droga5 set out to answer that question with a new spot that debuted Monday. The campaign shows how the cyclists use Meta’s family of applications to connect, motivate one another and train as they…

Snapchat AR Lenses Unlock HBO’s House of the Dragon

Snapchat is bringing the fire for the premiere of House of the Dragon on HBO Sunday (Aug. 21). A new augmented reality lens to be released by HBO Max Sunday will transform Snapchatters into fire-breathing dragons in selfie mode, while leveraging sky segmentation technology in world view to unleash flying, fire-breathing dragons. HBO Max/Snap Inc….

Snapchat: How to Use the Carhartt Bitmoji Outfits

Snap Inc. partnered with apparel brand Carhartt to add Carhartt Bitmoji outfits to Snapchat. Our guide will show you how to dress your Bitmoji in one of the Carhartt outfits. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: Tap your profile picture in the top-left corner of the screen. Step…

Carhartt Teams Up With Snap to Outfit Bitmoji in Workwear

Snapchatters can outfit their Bitmoji in workwear from Carhartt following a partnership between the apparel brand and Snap Inc. Bitmoji will sport Carhartt gear including its BO1 Double Front Pants, Detroit Jacket, Duck Bib Overalls, Force Sweatshirt and K87 Short Sleeve Pocket T-shirt in a variety of colors on and off Snapchat, including in Bitmoji…

Snap AR Has Billboard Covered for Its Lollapalooza-Themed Issue

The Lollapalooza-themed cover of the July 28 issue of Billboard comes to life via augmented reality thanks to Snap Inc. The festival is taking place in Chicago Thursday through Sunday (July 28 through 31). As part of the multiyear partnership between Snapchat’s parent and Live Nation, Snap’s Arcadia creative studio built an activation where scanning…

WWE, Snapchat Team Up on SummerSlam Digital T-Shirt for Bitmoji

World Wrestling Entertainment teamed up with Snapchat to enable Snapchatters to gear up their Bitmoji for SummerSlam Saturday, July 30 at Nissan Stadium in Nashville, Tenn. A custom SummerSlam digital T-shirt for Bitmoji can be accessed via Snapcode or from WWE’s channels on Snapchat’s Discover content platform, including WWE Experience and WWE Supercut. Snapchatters adorning…

Monkeypaw Productions, Universal Pictures Bring Nope AR Experience to Meta Horizon Worlds

Meta Quest 2 headset users can say yes to Nope, the upcoming feature film from Monkeypaw Productions and Universal Pictures, via a new augmented reality experience in Horizon Worlds. Nope will be released in theaters July 22. Upon entering Monkeypaw Productions: All Aboard, users board a train that transports them to other worlds, where they…

Broadway Uses AR to Get People Into Theaters

The pandemic was tough on the theatre industry. When theaters reopened in September 2021, trade association the Broadway League turned to augmented reality to capture theatre-goers’ imagination. In partnership with the data activation arm of Ericsson, Emodo, The Broadway League launched the Holiday Show Globe, an AR campaign that ran for three weeks in December,…

Facebook Accounts Will No Longer Be Required to Log Into Meta Quest VR Headsets

When then-Facebook revealed in August 2020 that starting in October of that year, people using Oculus devices for the first time would be required to login with a Facebook account, it was not a popular decision. Meta reversed that decision Thursday. CEO Mark Zuckerberg said in a Facebook post, “You won’t need a Facebook account…

Meta Quest to Debut Post Malone’s Twelve Carat Toothache: A VR Experience

Nine-time Grammy Award-nominated artist Post Malone is bringing his talents to Meta Quest, as well as Facebook and Instagram. Post Malone’s Twelve Carat Toothache: A VR Experience, a 40-minute concert film and visual album, will debut July 15 at 6 p.m. PT/9 p.m. ET on Venues within Quest’s Horizon Worlds, as well as on the…