Augmented reality executions should be modeled in paid impressions as their own entity within marketing mix models, and not combined with other digital or social tactics, according to a study by Nielsen commissioned by Snap Inc. Snapchat’s parent company commissioned Nielsen to identify whether AR as its own channel within an MMM can provide valuable…
Accessibility is the theme behind Snap Inc.’s first-ever Academy Awards television spot, set to air during the event Sunday (March 27). Snap noted that CODA, the first motion picture to feature a predominantly deaf cast in leading roles, was nominated for Best Picture, while Troy Kotsur from that film became the first deaf male actor…
Media.Monks teamed up with Meta on a special Women’s History Month halftime show in the metaverse during halftime of the live virtual reality broadcast of Sunday’s National Basketball Association matchup in which the Philadelphia 76ers visit the Phoenix Suns. Myla Unique Minor, assistant director of the NBA for Media.Monks, will interview two-time Women’s National Basketball…
3D ecommerce technology provider VNTANA gained alpha access to Meta’s AR (augmented reality) Publishing API (application-programming interface) in an integration aimed at automating the creation and publication of 3D assets for ads on Facebook and Instagram. Meta said VNTANA became the third platform to integrate with its AR Publishing API, joining CGTrader, Modiface, Perfect and…
People who still dream about running away and joining the circus can now do it without leaving the Snapchat application, as long as they are a Verizon 5G customer. Cirque du Soleil, Snap Inc. and Verizon teamed up on an augmented reality lens inspired by the O by Cirque du Soleil show currently playing at…
Mobile messaging app Snap announced it is buying brain-computer interface startup NextMind as it looks for ways to make its wearable augmented reality (AR) glasses easier to navigate hands-free. The Paris-based startup uses a headset to sense electrical activity in a wearer’s visual cortex and translate it into movement of an image on a PC…
Snapchat allows users to customize the look of their Bitmoji with different outfits, poses and backgrounds. Our guide will show you how to change your Bitmoji’s background from within the Snapchat mobile application. Note: These screenshots were captured in the Snapchat app on iOS. Step 1: Tap your profile picture in the top-left corner of…
Snapchat now allows users to share their Bitmoji’s current outfit with their contacts in the application. When someone shares their Bitmoji’s outfit, the other user will be encouraged to try the outfit on their own Bitmoji avatar. Our guide will show you how to share your Bitmoji’s outfit in the Snapchat app. Note: These screenshots…
Snapchat allows users to change their Bitmoji’s pose to match their outfit or mood. Our guide will show you how this is done. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: Tap your profile picture in the top-left corner of the screen. Step 2: Tap your Bitmoji. Step 3: Tap…
Superheroes are descending on Austin, Texas. Ally Financial teamed up with DC Comics and WarnerMedia on a yearlong initiative to celebrate, elevate and support diverse creators across art, entertainment and fashion, and the partnership will kick off at South by Southwest with an immersive augmented reality experience on Snapchat. “Milestone ARchives” was developed by R/GA,…
Snap Inc. introduced the first augmented reality certification in its Snap Focus educational portal, Augmented Reality Strategies for Advertisers. The five-part learning pathway gives potential AR lens creators hands-on education and real-life examples, leading to a deeper understanding of how AR can be an essential tool for business and marketing objectives. Snap wrote in a…
Snap Inc. added Custom Landmarkers to its Lens Studio suite of tools for augmented reality creators. Those creators can now anchor Snapchat lenses to local places such as statutes or storefronts and use AR to tell richer stories about their communities. Custom Landmarkers are discoverable via Snapcodes at the physical locations being featured or via…
Meta introduced a new Family Center for Instagram Wednesday, as well as parental supervision tools that will be available for Instagram Thursday and for Quest in May. Meta Head of Instagram Adam Mosseri explained in a blog post, “This is the first step in a longer-term journey to develop intuitive supervision tools, informed by experts,…
Adobe is debuting a new tech designed to make it easier for retailers to embed augmented reality (AR) shopping options into their websites. The enterprise software giant announced a tool that allows consumers to point their phone at a product image on an ecommerce site–and then see the item rendered three-dimensionally in their living space….
It’s fashion show time for Bitmoji on Snapchat. Snap Inc. debuted Outfit Sharing, a new feature that enables Snapchatters to share what their Bitmoji is wearing with their friends. The feature debuted on iOS, with Android to follow, with a new collection from Converse including hoodies, shirts, shorts and sneakers. Users can tap the new…
Niantic Labs is acquiring augmented reality firm 8th Wall in the Pok?mon Go creator’s quest to build out its platform for developers to produce their own AR games. Niantic said that 8th Wall’s tool kit of WebAR services will help supplement the company’s Lightship platform, which launched last November with the goal of giving brands…
Come for the meatballs and Billy bookcase. Stay for a virtual tour that’ll “spark joy” for your cozy-but-drab living space. Ikea–the Swedish furniture retailer known for its culinary offerings, iconic blue bag and cult-like appeal for urban dwellers looking to upgrade their overpriced abodes affordably and eco-consciously–recently launched Space Unfolded, an in-store pop-up located on…
Lifestyle icon and entrepreneur Martha Stewart has built a global media and brand empire of products that espouse good living, from home and entertaining to beauty and wellness. The open secret to Martha’s unrivaled success has always been her willingness to explore the new and the next. Stewart joined Adweek’s Challenger Brands Summit for a…
Crypto.com teamed up with Snap Inc. on a new augmented reality lens that follows up the cryptocurrency exchange’s Super Bowl ad by bringing Snapchatters inside LeBron James’ bedroom in 2003. In the spot, the National Basketball Association superstar confronts his 2003 self about the pressure of living up to his potential. The lens is available…
Editor’s note: This piece is part of our Columnist Network, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today’s column is part of a series with Snap on augmented reality. Below, Rose Marie Adamo, head of global solutions marketing, discusses the impact of a well-rounded AR approach, touching on misconceptions,…
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