House of the Dragon’s AR App and Comic-Con Activation Makes You the Mother of Dragons

Winter is coming … in July. Ahead of House of the Dragon’s Aug. 21 debut, the network is rolling out a new global augmented reality app and a San Diego Comic-Con activation as it ramps up the marketing campaign for its Game of Thrones prequel. Fans can enjoy the interactive House of the Dragon: The…

Snap, Coca-Cola, The Kid Laroi Team Up on AR Experience

Snap Inc. unveiled an augmented reality experience to back Coca-Cola’s “Coke Summer Music” campaign and the release of “Thousand Miles,” the new music video from The Kid Laroi. The AR experience was crafted by capturing a performance by The Kid Laroi in a motion capture studio, and Snapchatters using their front-facing camera will see their…

Not Just an Add-On: AR Supercharges the Purchase Journey

Editor’s note: Today’s column is part of a series with Snap on augmented reality. Below, Nina Mishkin, director of brand strategy, explains how the technology seamlessly guides consumers through each phase of the purchase funnel. Over the past few years, augmented reality has evolved from a source of entertainment and self-expression to having true utility…

Walmart’s App Gets an Augmented Reality Upgrade

Walmart is releasing new augmented reality features on its app to help customers shop both at home and in-store. As the name implies, View in Your Space allows shoppers to see furniture and d?cor in their homes. The feature will be available on the iOS app for 300 items “by early July.” Walmart has plans…

AR Exhibition ‘Vogue x Snapchat: Redefining the Body’ Dresses Up Cannes

Snap Inc. teamed up with British Vogue on “Vogue x Snapchat: Redefining the Body,” an exclusive, interactive augmented reality exhibition at Cannes Lions curated by British Vogue editor in chief and Vogue European editorial director Edward Enninful. The aim was to illustrate how physical fashion designs can be enhanced and transformed through innovative digital experiences…

Snap Brings 8 CCOs and Creatives to Cannes, via AR

Snap Inc. teamed up with eight leading creatives and chief creative officers on an immersive augmented reality experience at Cannes Lions. The eight creatives will give Snapchatters insight through Snapcodes or, for those attending the festival, through landmarkers at the following locations: Beach Club at the Carlton Hotel, Fontaine (Bassin) sur la Croisette, Hotel Martinez,…

Meta Avatars Store to Hold Grand Opening Next Week

The Meta Avatars Store will open its “doors” in Canada, Mexico, Thailand and the U.S. next week, enabling people to dress their avatars for Facebook, Instagram and Messenger in digital outfits from fashion brands Balenciaga, Prada and Thom Browne. Meta CEO Mark Zuckerberg shared the news during an Instagram Live video with vice president of…

Snap, Publicis Media Exchange: AR Shopping Features Help Build Consumer Confidence

Augmented reality shopping features are fundamental drivers of confidence for consumers, but two-thirds of those consumers find the features that are currently available to be lacking, according to new research commissioned by Snap Inc. and Publicis Media Exchange and conducted by Alter Agents. The study is based on more than 4,000 interviews with people aged…

Meta Expands Teen, Parent Safety Options for Instagram, Quest

Meta expanded on the teen safety features for Instagram and Quest that it implemented in March, detailing several updates on both platforms. Parental supervision features on Instagram were extended, and parents and guardians can now: Send invitations to their teens to initiate supervision tools (this could previously only be initiated by the teens). Set specific…

Domino’s Extends ‘Mind Ordering’ Campaign With Snapchat AR Lenses Tied to Stranger Things

Domino’s entered the next phase of its “Mind Ordering” campaign with two augmented reality lenses on Snapchat tied to the July 1 release of the second volume of episodes of season four of Stranger Things from Netflix. The two lenses use facial-recognition technology from Snap Inc. to pick up gestures such as head tilting, allowing…

NHL Brings Stanley Cup to Fans via AR Experience, Filters on Facebook, Instagram, TikTok

The National Hockey League is using augmented reality to help fans hoist its iconic Stanley Cup trophy. Hockey fans can go here to access a digital replica of the Stanley Cup via desktop, mobile and tablet, letting them explore all of the details on the trophy, including every team and player who has won and…

Snap, Live Nation, Verizon Settle In for The Governors Ball Music Festival

Snap Inc. and two of its partners–Live Nation and Verizon–created custom 4G and 5G augmented reality experiences for The Governors Ball Music Festival June 10 through 12 in New York. Live Nation and Snap will provide festival-goers with custom lenses that leverage Snapchat’s marker technology to recognize images and trigger AR experiences. Snap used giant…

Snap, Magna Media Trials Study Role of AR Ads in Consumer Purchase Journey

Snap Inc. teamed up with the Magna Media Trials proprietary research offering from Magna on The Augmented Reality Playbook: Understanding the Role of AR in the Purchase Journey, a new study aimed at uncovering the true capabilities of augmented reality ads, such as Snapchat lenses, and understanding their role in the consumer purchase journey. The…

The Infatuation Snap Map Layer Makes Long-Awaited Debut

The Infatuation’s Layer for Snap Map, initially revealed at Snap Partner Summit in May 2021, finally went live Friday. Snapchatters in the following cities can use the Layer in Snap Map to find recommended restaurants from The Infatuation: Atlanta; Austin, Texas; Chicago; Denver; London; Los Angeles; Miami; New York; Philadelphia; San Francisco; Seattle; and Washington,…

Polaroid Targets Gen Z Audience Through Snap AR Lenses

Camera maker Polaroid has turned to social platform Snapchat to reach the elusive Gen Z audience with an augmented reality (AR) campaign promoting its smallest camera to date. To mark the release of the Polaroid Go, the company–which has produced cameras that develop analogue images in seconds after they are taken since the 1940s–has created…

There’s No Better Time for Brands to Bet on Augmented Reality

Editor’s note: Today’s column is part of a series with Snap on augmented reality. Below, Kathleen Gambarelli, global head of product marketing for performance solutions, demonstrates two key ways that AR technology can instill confidence and inspiration in consumers–and the brands trying it out. From the groceries in our fridge to the shoes on our…

AAPI Creative Spotlight: Resh Sidhu Is Charting a New Path in Augmented Reality

As the global director at Snap’s Arcadia Studio, the New York-based Resh Sidhu believes that shaping tomorrow means stretching the boundaries of our imaginations in the here and now. “From my early days as a graphic designer to leading Snap’s global Augmented Reality studio Arcadia, I’ve seen the power of world-class creative to disrupt the…

Snapchat, Insomniac Events Team Up on 4 Lenses for Electric Daisy Carnival Las Vegas

As part of the partnership between Snap Inc. and Live Nation, Snapchat teamed up with Insomniac Events on four new lenses for fans at Electric Daisy Carnival Las Vegas, which begins Friday night (May 20). The four lenses are: Night Owl Lens: Electric Daisy Carnival’s iconic owl soars overhead and looks true to life thanks…

Jadu AR Merges Reality and AR Into the Mirrorverse

Augmented reality technology pops up in our daily lives more than we realize. From filters in our favorite social apps to virtually trying on a pair of glasses, it’s all powered by AR–and it’s only going to expand into more industries. Jadu AR merges the metaverse and the real world, calling it a mirrorverse. Users…

Oculus Lets Fans With Meta Quest 2 Headsets Post Up in NBA Lane on Horizon Worlds

Meta helped the National Basketball Association continue to celebrate its 75th anniversary with the introduction of the NBA Lane experience in its Horizon Worlds virtual reality environment. Horizon Worlds is available to Meta Quest 2 users 18 and older in Canada and the U.S., and they can navigate to the Events tab from the application’s…