Mar
28
Snap, Nielsen Examine How to Handle AR Executions Within Marketing Mix Models
Posted in: UncategorizedAugmented reality executions should be modeled in paid impressions as their own entity within marketing mix models, and not combined with other digital or social tactics, according to a study by Nielsen commissioned by Snap Inc. Snapchat’s parent company commissioned Nielsen to identify whether AR as its own channel within an MMM can provide valuable…
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