Ahead of the release of Apple’s iPhone 15 on Sept. 22, Verizon partnered with musician J Balvin to launch Catch My iPhone, an augmented reality game and sweepstakes featuring a giant animated version of the singer. The Catch My iPhone AR game can be played by visiting Verizon’s website or clicking the link in the…
Ahead of the release of Apple’s iPhone 15 on Sept. 22, Verizon partnered with musician J Balvin to launch Catch My iPhone, an augmented reality game and sweepstakes featuring a giant animated version of the singer. The Catch My iPhone AR game can be played by visiting Verizon’s website or clicking the link in the…
To celebrate the spookiest time of the year, food and beverage company Chobani updated several flavors of its Chobani Flip yogurt four-packs with AR-enabled Halloween packaging. The seasonal packaging features skeletons, witches, black cats and other spooky imagery. Shoppers can scan the QR code on each package and on in-store displays to load a Trick…
Data and technology company Genius Sports is bringing real-time NFL data to augmented reality Lenses in Snapchat. Verizon will run the first sponsored Lens incorporating Genius Sports technology. The integration will be available to select Lens partners. Genius Sports is the exclusive distributor of the NFL’s data and Next Gen Stats feeds to global media…
Nintendo is celebrating its popular Pikmin video game characters with a web-based AR experience called Pikmin Finder, which allows people to befriend different colors of Pikmin and collect virtual treasures in augmented reality. The Pikmin Finder experience can be activated by scanning a QR code with a mobile device. The AR “game” allows people to…
Fantasy sports platform Sorare is celebrating the 2023-2024 soccer season with new 3D collectible cards and augmented reality features in its mobile app. Auctions for the digital soccer cards will begin in the Sorare marketplace on Sept. 13. The first cards in this release will feature players in the Premier League, such as Erling Haaland,…
To celebrate the kickoff of the 2023 football season, the NFL partnered with Snapchat on augmented reality experiences to stoke fans’ excitement. To start, the new NFL Kickoff Lens can be customized to a person’s favorite team. It places a truck, grill and other tailgating-related objects into the world in front of the user through…
As part of its multi-year LACMA x Snapchat: Monumental Perspectives initiative, the Los Angeles County Museum of Art (LACMA) and Snap released the third and final collection of augmented reality monuments designed to highlight the diverse histories and perspectives of communities around LA. These monuments follow eight that were released in two previous collections. Each…
German cycling accessories company CYCLITE aims to help shoppers find the right bike bag for them with its 3D BAG FIT technology, which allows shoppers to view how a bag would look on their real-world bike in augmented reality before making a purchase. While viewing CYCLITE’s website on a mobile device, shoppers can load the…
As part of its latest campaign, mobility company Bolt partnered with Snapchat to create an augmented reality lens that allows people to reimagine outdoor spaces with fewer cars. The “Feels Like Home” campaign was designed to encourage the public to “aspire toward better urban environments with less traffic emissions and congestion,” according to Bolt. The…
To celebrate 50 years of equal prize money for male and female competitors at the U.S. Open Tennis Championships, the U.S. Tennis Association (USTA) worked with XR agency Trigger XR to create an augmented reality lens for social platforms inspired by tennis icon Billie Jean King, who originally advocated for equal pay for women. The…
Immersive content and design firm Rock Paper Reality recently collaborated with Google’s Geospatial Creator and Adobe Aero to create an augmented reality experience that showcases some of the possibilities available for brands and businesses using Google’s and Adobe’s tech. Rock Paper Realty created a location-based AR experience for the Paper Tree origami store in San…
To make it easier for developers to create WebAR experiences, Niantic’s 8th Wall platform debuted support for “GenAI Modules” that will allow teams to quickly add tech from Inworld AI and OpenAI to their projects. Niantic said GenAI Modules “remove the development overheads that typically stand in the way of adding this powerful technology to…
If there is one brand that has learned how to grow a devoted fan base and bring together a global community, it’s toy giant Lego. Spanning generations of brick-building fanatics, it’s become a rite of passage for a child to be given one of its sets while growing up somewhere in the world, creating a…
The Formula One Dutch Grand Prix on Aug. 27 will mark the final stop for the Alfa Romeo F1 Team x BOOGIE Art Car, which will be auctioned off to raise money for charity organization Save the Children. Ahead of the auction, fans around the world can view the Art Car in person and in…
Digital fashion house The Fabricant released the first products in its latest NFT fashion collection featuring items that owners can virtually wear in augmented reality. The Wholeland: Primal Rave NFT collection is described as “the culmination” of The Fabricant’s Wholeland fashion narrative, which began with the Wholeland: XXories collection in 2022, followed by the Wholeland:…
The 2023 Pepsi National Battle of the Bands takes place Aug. 26 at NRG Stadium in Houston, Texas, showcasing the talents of eight marching bands from Historically Black Colleges and Universities (HBCUs) across the U.S. Ahead of the event, the National Battle of the Bands (NBOTB) launched an official mobile app that allows fans to…
Majority women-owned wine company C. Mondavi & Family’s latest wine collection, Aviana, features interactive labels with augmented reality experiences. The Aviana collection features three wines designed to celebrate “strength, adventure and ingenuity.” Shoppers aged 21+ can scan the QR code on each bottle’s label to load an augmented reality experience in which the character on…
Pizza chain Hungry Howie’s is celebrating its 50th anniversary by launching a secret menu of specialty pizza options that customers can view and order by interacting with an augmented reality experience. Customers can scan a QR code on Hungry Howie’s pizza boxes and in-store cash registers to access the secret menu AR experience, which allows…
As part of its push to reach video game fans, milk processor education program MilkPEP created Zany Ziplines, a mini-game available in Epic Games’ massively popular battle royale title Fortnite. To promote Zany Ziplines, MilkPEP partnered with agency Gale to create a gamified Snapchat lens that challenges people to collect milk-themed power-ups as their character…
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