Hasta La Creative!

Quando eu era moleque-nerd e ficava horas vendo o mapa-mundi pirava com Lesoto, um país-dentro-de-um-país. Como o “país em volta” é a África do Sul a Coca-Cola resolveu aproveitar para criar uma historinha divertida de como os torcedores da Argentina estão convencendo a população local a torcer pelo seu time na Copa do Mundo 2010.

O problema é que a torcida por lá achou uma #putafaltadesacanagem a mesma ideia ser aplicada, pelo que já dá para ver no YouTube, no Paraguai e Chile:

Viu outro vídeo parecido por aí? Manda!

Via @rafaelziggy.

Post originalmente publicado no Brainstorm #9
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Advertising Agency: Savaglio\TBWA, Buenos Aires, Argentina
Creative Directors: Ernesto Savaglio, Oscar Canabal, Tomás Ostiglia.
Art Directors: Oscar Canabal, Gabriel Mahler
Copywriter: Tomás Ostiglia

Advertising Agency: Savaglio\TBWA, Buenos Aires, Argentina
Creative Directors: Ernesto Savaglio, Oscar Canabal, Tomás Ostiglia.
Art Directors: Oscar Canabal, Gabriel Mahler
Copywriter: Tomás Ostiglia

Advertising Agency: Savaglio\TBWA, Buenos Aires, Argentina
Creative Directors: Ernesto Savaglio, Oscar Canabal, Tomas Ostiglia
Art Director: Marcelo Scatamacchia
Copywriter: Emilio Pastore

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After a long wait, Jaimito recovered his car.
‘I wanted to feel the new sensation. I didn’t know what real speed was until they changed my battery. Then I switched on the engine and never wanted to stop.’

Advertising Agency: LV Buenos Aires, Argentina
Creative Director / Art Director: Andres Benavides
Copywriter: Jorge Orozco
Published: June 2008

A magazine about music, movies, books, etc.

Advertising Agency: DDB Argentina, Buenos Aires, Argentina
Executive Creative Directors: Hernan Jauregui, Pablo Battle
Creative Directors: Mariano Jeger, Felipe Vieyra
Copywriter: Nicolas Chiesa
Art Director: Nicolas Chusarolo
Photographer: Juansalvarredy
Illustrator: Copypaste
Account Supervisor: Diego Blanco
Advertiser’s Supervisor: Carlos Taran

A magazine about music, movies, books, etc.

Advertising Agency: DDB Argentina, Buenos Aires, Argentina
Executive Creative Directors: Hernan Jauregui, Pablo Battle
Creative Directors: Mariano Jeger, Felipe Vieyra
Copywriter: Nicolas Chiesa
Art Director: Nicolas Chusarolo
Photographer: Juansalvarredy
Illustrator: Copypaste
Account Supervisor: Diego Blanco
Advertiser’s Supervisor: Carlos Taran

The good thing of having an insurance with answer is that you never have to stop doing what you want to do.

Advertising Agency: Dialogo Publicidad, Argentina
Creative Directors: Mariano Haefeli, Daniel Alfieri
Art Director: Mariano Haefeli
Copywriter: Daniel Alfieri
Photographer: StudioWallace, fotografias
Producer: Juje
Postproducion: DCH Studio, Diego Chiliano
Published: May 2008

You book your ticket in Spanish, you buy your ticket in Spanish, you do the check-in in Spanish. The cab driver is your problem.

Advertising Agency: McCann Erickson, Argentina
Art Director: Mariano Legname
Copywriter: Rodrigo Polignano
Illustrator: Hernan Sanchez
Photographer: Juan Salvarredy / Aloha Photo
Production: C4 Produccion

You book your ticket in Spanish, you buy your ticket in Spanish, you do the check-in in Spanish. The cab driver is your problem.

Advertising Agency: McCann Erickson, Argentina
Art Director: Mariano Legname
Copywriter: Rodrigo Polignano
Illustrator: Hernan Sanchez
Photographer: Juan Salvarredy / Aloha Photo
Production: C4 Produccion