Downy: Woman, 1

Downy: Woman, 1

You feel like your clothes are not there.

Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastián Garín
Creative Directors: Diego Rubio, Coco Olivera
Art Director: Diego Rubio
Copywriter: Coco Olivera
Photographer: Nacho Ricci

Mineirinho Zero: Surfers

Mineirinho Zero: Surfers

A new maneuver that every surfer will try: cutout sugar.
Your life. Your flavour.

Advertising Agency: PS10, Rio de Janeiro, Brazil
Creative Directors: Digo Souto, Leonardo Cavalcanti
Art Director: Digo Souto
Copywriter: Renato Alt
Illustrator: Helton Nascimento
Photographer: Manufatura Digital
Published: March 2008

Mineirinho Zero: Backpackers

Mineirinho Zero: Backpackers

That’s one thing you won’t miss on your travel: sugar.
Your life. Your flavour.

Advertising Agency: PS10, Rio de Janeiro, Brazil
Creative Directors: Digo Souto, Leonardo Cavalcanti
Art Director: Digo Souto
Copywriter: Renato Alt
Illustrator: Helton Nascimento
Photographer: Manufatura Digital
Published: March 2008

Mineirinho Zero: Fashion

Mineirinho Zero: Fashion

Nothing in a night out, if you mean sugar.
Your life. Your flavour.

Advertising Agency: PS10, Rio de Janeiro, Brazil
Creative Directors: Digo Souto, Leonardo Cavalcanti
Art Director: Digo Souto
Copywriter: Renato Alt
Illustrator: Helton Nascimento
Photographer: Manufatura Digital
Published: March 2008

Mineirinho Zero: Healthy

Mineirinho Zero: Healthy

Now you know that life’s better if you leave some things behind. Like sugar, for instance.
Your life. Your flavour.

Advertising Agency: PS10, Rio de Janeiro, Brazil
Creative Directors: Digo Souto, Leonardo Cavalcanti
Art Director: Digo Souto
Copywriter: Renato Alt
Illustrator: Helton Nascimento
Photographer: Manufatura Digital
Published: March 2008

Mineirinho Zero: Fighters

Mineirinho Zero: Fighters

There’s one opponent you won’t have to fight no more: sugar.
Your life. Your flavour.

Advertising Agency: PS10, Rio de Janeiro, Brazil
Creative Directors: Digo Souto, Leonardo Cavalcanti
Art Director: Digo Souto
Copywriter: Renato Alt
Illustrator: Helton Nascimento
Photographer: Manufatura Digital
Published: March 2008

Canesten: Feet

Canesten: Feet

Advertising Agency: Leo Burnett, Colombia
Creative Directors: Rodrigo Dávila, Carlos Murad, Otavio Shiavon
Art Directors: Andrés Moncayo, Carolina Santamaría, Pablo Acosta
Copywriter: Luis Fernando Velasco

Alliance for Climate Protection: “We Can’t Wait” Anthem

Alliance for Climate Protection:

Advertising Agency: The Martin Agency, USA
Creative Director: Sean Riley
Art Director: Ty Harper
Copywriter: Raymond McKinney
Broadcast Producer: Brian Camp
AP: Katie Chirgotis
Prod Co: Stock Footage – Getty
Editorial/Post: Thoughtstream Media, VA
Editor: Scott Malkie
VFX: Superfad, NY
Music/Composer: Black Iris Music, VA
Audio Post/Sound Design: Rainmaker Studios, VA
Engineer: Jeff McManus
Mixer/Sound Designer: Mike O’Connor
Voiceover Talent: William H. Macy
Aired: April 2008

Wilson: Basket

Wilson: Basket

You gotta have the balls for the game.

Advertising Agency: Long Play, São Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Rodrigo Moretto
Copywriter: Ricardo Petnys
Published: August 2007

Foster: Organs

Foster: Organs

Social tendency.
Recycle yourself.

Advertising Agency: Panda Communication, Santiago, Chile
Creative Director / Copywriter: Sebastian Massoud
Art Director: Bernardita Cossio
Illustrator: Ricardo Salamanca
Photographer: Claudio Divella
Published: March 2008

Foster: Blood

Foster: Blood

Social tendency.
Give blood give life.

Advertising Agency: Panda Communication, Santiago, Chile
Creative Director / Copywriter: Sebastian Massoud
Art Director: Bernardita Cossio
Illustrator: Ricardo Salamanca
Photographer: Claudio Divella
Published: March 2008

Maestro Limpio: Shinier floors

Maestro Limpio: Shinier floors

Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastián Garín
Creative Directors: Diego Rubio, Coco Olivera
Art Director: Diego Rubio
Copywriter: Coco Olivera

Lexus: Imagination

Lexus: Imagination

Director:David Dawoodi
Director Of Photography:Adam Frisch

Farmers Insurance: Neighbors

Farmers Insurance: Neighbors

Advertising agency: Campbell-Ewald, Los Angeles, USA
Creative Director: Debbie Karnowsky
Art Director: Chip Kettering
Copywriter: John Dolab
Agency Producer John Haggerty
Director Dante Ariola
Production company MJZ
Production producer Natalie Hill
Editor Rick Russell
Editorial company Final Cut
Colorist Stefan Sonnenfeld, Company3
Visual effects The Mill LA
Music Stimmung
Aired: April 2008

Omega: Shocked

Omega: Shocked

Extreme precision.

Advertising School: Miami Ad School/ESPM, Sao Paulo, Brazil

Omega: Lose

Omega: Lose

Extreme precision.

Advertising School: Miami Ad School/ESPM, Sao Paulo, Brazil

Omega: Around

Omega: Around

Extreme precision.

Advertising School: Miami Ad School/ESPM, Sao Paulo, Brazil

Biopiscinas: Man

Biopiscinas: Man

You’ve never seen your pool so clean.

Advertising Agency: Grey Chile
Executive Creative Directors: Sergio Chauriye, “Sapo” Cerdeira
Creative Director / Art Director: Enrique Zúñiga
Copywriter: Sergio Chauriye
Photographer: Marcelo Levy

Biopiscinas: Woman

Biopiscinas: Woman

You’ve never seen your pool so clean.

Advertising Agency: Grey Chile
Executive Creative Directors: Sergio Chauriye, “Sapo” Cerdeira
Creative Director / Art Director: Enrique Zúñiga
Copywriter: Sergio Chauriye
Photographer: Marcelo Levy

Allsport: Karate

Allsport: Karate

Karate at Allsport.

Advertising Agency: Bronx, Curitiba, Brazil
Creative Director: Alexandre Silveira
Art Director: Eduardo Tavares
Copywriter: Marcelo Russo
Released: 2007