Hasta La Creative!

Dietrich company organizes an exclusive golf tournament for its premium clients. The challenge consisted in letting these clients know about the upcoming edition of the tournament in an original and eye-catching manner with the final goal of getting them to register and compete. In the two weeks leading up to the tournament, clients began to receive emails every two days containing a video with information regarding the tournament as well as an invitation to register electronically.

Advertising Agency: Grey Buenos Aires, Argentina
Creative Directors: Pablo Gil, Sebastián Garín
Art Director: Diego Rubio
Copywriter: Coco Olivera

Advertising Agency: The Martin Agency, Richmond, USA
Creative Director / Copywriter: Joe Alexander
Art Director: Lee Dayvault
Photographer: JFK Library Archive
Producers: Jenny Schoenherr, Cindy Hicks

Advertising Agency: The Martin Agency, Richmond, USA
Creative Director / Copywriter: Joe Alexander
Art Director: Lee Dayvault
Photographer: JFK Library Archive
Producers: Jenny Schoenherr, Cindy Hicks

Advertising Agency: The Martin Agency, Richmond, USA
Creative Director / Copywriter: Joe Alexander
Art Director: Lee Dayvault
Photographer: JFK Library Archive
Producers: Jenny Schoenherr, Cindy Hicks

Ad agencies are good at recycling ideas. Let’s get to work on everything else.

Agency: The Martin Agency, Richmond, USA
Creative Director: Joe Alexander
Art director: Jenny Liu
Copywriters: Rex McCubbin, Joe Alexander
Producers: Norma Kwee, Carmina Drummond, Oliver McCutchen

Ad agencies are good at recycling ideas. Let’s get to work on everything else.

Agency: The Martin Agency, Richmond, USA
Creative Director: Joe Alexander
Art director: Jenny Liu
Copywriters: Rex McCubbin, Joe Alexander
Producers: Norma Kwee, Carmina Drummond, Oliver McCutchen

Ad agencies are good at recycling ideas. Let’s get to work on everything else.

Agency: The Martin Agency, Richmond, USA
Creative Director: Joe Alexander
Art director: Jenny Liu
Copywriters: Rex McCubbin, Joe Alexander
Producers: Norma Kwee, Carmina Drummond, Oliver McCutchen

A surreal installation of real Prada store in the middle of the desert outside of the town Valentine in West Texas near Marfa, USA. From the artists:
“…the combination of a vast, open desert landscape in an un-populated area and a luxury goods store is completely unthinkable. Nature suits fashion as a visual backdrop, as one often sees in advertisement. the minimal, corporate prada design and the desolate surrounding ranch land make a great impression together, but simultaneously the two forces also render each other useless.”

Credits: Michael Elmgreen & Ingar Dragset
Released: 2005

From 0 to 100km/h in nine seconds.

Advertising Agency: Pagés BBDO, Santo Domingo, Dominican Republic
Creative Director: Rodolfo Borrell
Copywriter: Yaqui Núñez
Art Director: Miguel Peña
Retouching: Nora Castrillón
Photography: SXC

From 0 to 100km/h in nine seconds.

Advertising Agency: Pagés BBDO, Santo Domingo, Dominican Republic
Creative Director: Rodolfo Borrell
Copywriter: Yaqui Núñez
Art Director: Miguel Peña
Retouching: Nora Castrillón
Photography: SXC