Dec 27

JWT: Güiro Hero

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JWT: Güiro Hero

Advert microsite: http://www.guirohero.com

Christmas time is all about music in Puerto Rico. One of the traditional instruments played is the Güiro. So to create a rocking Christmas Card, JWT San Juan decided to unite Puerto Rico’s passion for güiros with this holiday’s top gift, Guitar Hero. The result? A fast spreading viral game called Güiro Hero.

Advertising Agency: JWT San Juan, Puerto Rico
Creative Director: Jaime Rosado
Art Director: Héctor Buscaglia
Copywriters: Aníbal E. Quiñones, Pablo Torres
Interactive Designer: Haziel Acosta
Sound: Carlos Dávila, Pablo Torres
Published: December 2007

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