Breast cancer awareness: Take her bra off
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The main objective of this project is to make cancer patients, who has her breast removed, smile again through the donation and 10,999 voluntary made Imitation breasts. A main idea is attaching real breast implants to breast area of woman pictures that will make that area looks eminent and make people pay attention to the picture. They will put a few words “Take her bra off” then if there is anyone touch, a picture of woman with out breast will appear immediately with the message that asking help for 10,999 waiting patients. Audients who see this new media may just feel funny and excite at first but will feel pity and pay more attention to the patients then.
Advertising Agency: High, Bangkok, Thailand
Creative Director / Art Director: Danuthas Thamaraksa
Copywriters: Nanthawat Mankhong, Danuthas Thamaraksa Photographer: Hong Tae
Retoucher: Tora
Released: August 2008
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