Hasta La Creative!

“No need to go to war zones to bring back pictures! During the latest conflicts in Iraq, Ossetia and the Gaza Strip, images were censored and distributed at the discretion of the military, while some war zones were even completely prohibited to reporters. See more than what the military wants you to see. Support Reporters Without Borders.”

Advertising Agency: Saatchi&Saatchi, Paris, France
Creative Director: Christophe Coffre
Art Director: Vincent Berard
Copywriters: Eric Auvinet, Vincent Berard, Amy Hollier
Illustrator: Paul Chan
Released: 2009

The bief was to develop an integrated campaign to grow awareness around the Wonderbra brand. The idea is very simple: if a woman wears a Wonderbra and a blouse it could happen that a button pops out and hit someone. From this concept, they realized a viral ad that they split in two (teaser and full version), a special promocard, a mini website (www.wonderbrabutton.it) based on UGS and a fan page on facebook. All these operations work in synergy to spread the concept on all the media involved.

Advertising Agency: Leagas Delaney, Milan, Italy
Creative Directors: Stefano Campora, Stefano Rosselli
Art Director: Luca Lannucci
Copywriter: Fabio Pedroni
Web designer: Luca Fasoli
Photographer: Riccardo Bagnoli
Director: Laura Chiossone
Production Company: Mercurio
Released: April 2009

Advertising Agency: Butter, Germany
Creative Directors: Michael Preuß, Matthias Eickmeyer
Copywriter: Dennis Tjoeng
Art Director: Vanessa Janse
Account Executives: Rolf Schrickel, Anna Dankert, Melanie Gerling

This installation of mechanical bulls was set up in Dallas, Texas over a 3 day period as a commentary on the state of the economy. Thousands of people saw (and in many cases) rode the bulls. The event capetured the attention of the Dallas media via several newspapers and newscasts.

Advertising Agency: BBDO, New York, USA
Chief Compliance Officers: David Lubars, Bill Bruce
Copywriter: Kara Goodrich
Art Director: James Clunie

“Predators beyond this point.”

Advertising Agency: Saatchi & Saatchi Cape Town, South Africa
Creative Director: Anton Crone
Art Director: Jenna MacGillivray
Copywriter: Sammy-Jane Thom
Released: March 2009

Advertising Agency: Ogilvy, Paris, France
Creative Director: Nick Hine
Art Directors: Eve Roussou, Daniela Nedelschi, Tim Kitell, Alexander Nowak
Copywriter: Rushir Sachdev

To promote the service of a cab company, in bars and clubs. The message they wanted to communicate was have fun but keep in mind the dangers of drunk driving. Making sure that their communication has no impact on liquor sales of the barclub was another challenge. The solution was the “magic mirror” wich hung in rest rooms. It like any ordinary mirror but transformed its image when a person went closer to it. The picture of a person who has met with an accident would appear with the message “take a cab” and the contact number of the cab company.

Advertising Agency: Saatchi & Saatchi, Sri Lanka
Creative Director: Asanka Ilamperuma
Art Directors: Roshan Quintus, Rishini Jayasinghe
Copywriter: Roshan Quintus
Account Planner: Anoushka Wijesurendra
Photographer: Roshan Quintus
Additional credits: Vidhu Jayawardena, Ruwan Hadinnapola
Released: November 2008

“High blood cholesterol will do the same to your arteries. Watch what you eat.”

Advertising Agency: Fischer Portugal, Lisbon, Portugal
Creative Director: Diogo Mello
Art Director: Fabiano Bomfim
Copywriter: Sandro Porto
Photographer: Claus Stellfeld
Producer: Sonia Saldanha
Released: March 2009

“There’s still room for your help. Help in a package. medeor.de”

Advertising Agency: AUFBRUCH, Duesseldorf, Germany
Art Director: Alexander Gerlings
Copywriter: Frank Hermsen
Retouching: Aleksander Panicz
Photographer: Jörg Schanze
Released: January 2009

Advertising Agency: Scholz&Friends, Berlin, Germany
Creative Director: Oliver Handlos
Art Director: Michael Hess
Copywriter: Felix Fenz
Photographers: Piet Truhlar, Michael Hess
Released: December 2008