Hasta La Creative!

Scotch-Brite teamed up with several restaurants around the city of São Paulo. When people got their bills, they also received an invitation to wash their dishes. In exchange, they could leave the place without paying the check.

Advertising Agency: Grey 141, São Paulo, Brazil
Executive Creative Director: Pedro Cappeletti
Creative Directors: Pedro Cappeletti, Guy Costa
Art Directors: Diogo Dutra, Daniel Prado, Danilo Matos
Copywriters: Pedro Lazera, Paulo Amaral
RTVC: Daniela Toda
Art-Buyer: Cristiane Medeiros
Graphic Producer: Gustavo Santos
Producer: Fernando Moreira / Media Effects

Advertising Agency: Dio Marketing, Rio de Janeiro, Brazil
Creative Directors: Fábio Maia, Leo Conrado
Art Director: Leo Conrado
Copywriter: Fábio Maia
Photographer: Leo Conrado
Account Director: Diofrildo Trotta

Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Seyoan Vela
Regional Creative Director: Adham Obeid
Art Director: Adham Obeid
Copywriters: Adham Obeid, Michael Fillon
Group Account Director: Ebru Goksu
Planner: Prahbakar Iyer
Production House: The Talkies
Post Production: Digital District – Paris
Music composition: Mad Planet
Director: David Jellison

To launch the new adidas “Ready to Run” campaign in the Netherlands, we brought legendary goalkeeper Edwin Van der Sar back from retirement. We built a special “goal-barge” and gave the people of Amsterdam the chance to score against him, while he was moving along the canals. We teased the happening using Twitter, Facebook, blogs, and the adidas website – the final route of the Van der Sar barge, together with 4 shooting points, was only revealed minutes before start. Each shooting point had 10 balls ready and the first ones to arrive got a chance to shoot. By using the power of social media we made the people of Amsterdam run and gave them the chance to score against one of the best goalkeepers of all time.

Advertising Agency: Iris, Amsterdam, Netherlands
Creative Director: Tom Ormes
Art Director: Rachna Dhall
Copywriter: Carlos Pabon
Account Directors: Sharon Sarinas, Mark Brounen
Additional credits: Fixers promotion, Wenneker.tv

Challenge
Billboard Magazine is an authority when it comes to music. So it’s up to us to show the world that music comes from everywhere.

Idea
The Guitar Pee is a mix between men’s urinal and an electric guitar, allowing guys to create unique solos while emptying their bladder. After they are done, each guitarrist can listen and download his recent-released “mpee3” by accessing the Guitar Pee Gallery via mobile.

Results
The Guitar Pee has toured several bars in São Paulo, registering over 1,500 unique guitar solos (and counting). But more than this, it has proved that music does come from everywhere.

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
ECD: Marcello Serpa, Luiz Sanches
Creative Director: André Kassu, Marcos Medeiros
Art Directors: Guiga Giacomo
Copywriter: Ricardo Wolff
Tecnology: Cricket Design
Director of Tecnology: Fernando Boniotti
Sound: Mugshot
Mockup: Frank Morais

Advertising Agency: 358, Helsinki, Finland
Creative Director: Ale Lauraéus
Art Director: Ale Lauraéus
Copywriter: Valtteri Väkevä
Graphic designer: Mark Nurmi, Pol Solsona
Agency producer: Petra Yli-Hemminki, Roosa Rudkiewitch
Client team director: Robert From
Strategist: Robert From, Milla Kokko
Photographer: Riku Pihlanto, Pekka Mustonen
Production company: Tres Papricas
Director: Tuukka Lappalainen
Clients: Caroline Lilius, Terhi Vaalavuo, Sari Jussila, Taru Peso, Mari Muukari

A giant Sprite dispenser placed in one of the most crowded beaches in Brazil, where people could have a cold refreshing shower during Brazilian summer, where temperatures reach close to 40ºc. With more then 1,500 showers everyday, together with a sampling strategy around the machine. Sprite Shower was able to leverage the brand above all others in the field and consumers more than merely hearing about Sprite’s refreshing power, felt it directly all over their bodies.

Advertising Agency: Ogilvy, Sao Paulo, Brazil
Chief Creative Officer: Anselmo Ramos
Executive Creative Director: Claudio Lima, Fred Saldanha
Creative Director: Danilo Janjacomo
Art Director: Fernando Saú
Copywriter: Luiz Vicente “Batatinha”Simões
Head of Production: Nana Bittencourt
Account Director: Ana Paula Perdigão
Account Supervisor: Fabiana Amorim
Approved by: Gian Martinez, Guido Rozales, Javier Lamelas, Javier Meza, Ana Paula Castelo Branco, Andrea Mota, Flavia Buchman, Rodrigo Gameiro
Production Company: HungryMan
Executive Producer: Alex Mehedff
Producer: Renata Dumont
Director: Gualter Pupo
Director of Photography: Fernando Young
Editor : Jair Peres
VFX House: HungryMan
VFX Technician: Rodrigo Oliveira
Post-Production: Hungry Man, Fullframe
Audio: S de Samba
Music Production: Dimi Kireeff, Marcio Chavemarin, Fernando Fesztock
Music Composer: Dimi Kireeff, Marcio Chavemarin

The television network laSexta commissioned us to launch their most important show of the season: Alcatraz. We decided to bring part of the incarceration experience into our viewers’ homes, and therefore created Alcatraz Delivery, an actual prison food delivery service. Orders could be placed by phone or on the web and were delivered by the prisoners in a police van, escorted by a policeman. In addition to the tray of disgusting prison food, we gave out a complete dossier of information about the series and its premier on laSexta.The country’s most important television bloggers and journalists received free deliveries and we even made a live delivery on one of the most popular television shows in Spain. Alcatraz was the most watched premier of the season with 4.8 million viewers.

URL: www.alcatrazdelivery.com

Advertising Agency: Leo Burnett Iberia, Madrid, Spain
Executive Creative Director: Juan García-Escudero
Creative Director: Fernando Martín, Javier Álvarez
Copywriter: Alejandro Hernán, Fred Bosch, Javier Martínez, Pouline Atencio
Art Directors: Alejandro Hernán, Fred Bosch, Javier Martínez, Pouline Atencio, Seve Ruiz
Interactive Creative: Alejandro Hernán, Fred Bosch, Javier Martínez, Pouline Atencio
Designer: Pouline Atencio
Head of PR: Sarah Okrent
Head of Programming: Victor Moreno
Programmer: Luis Marcano
Event Manager: Cristina Baixas, Nuria Silla
Group Account Director: Ricardo del Campo
Account Supervisor: Carmen Corujo
Account Exec: Jesús Colmenar
Producer: Álvaro Aparicio, Álvaro Queizan
Production Company: Exit

Advertising Agency: Kempertrautmann, Hamburg, Germany
Creative Directors: Heiko Freyland, Marcell Francke, Martin Poggenclaas
Copywriter: Heiko Freyland
Art Director: Marcell Francke
Other credits: Alexander Weber, Michael Trautmann, Andrea Bison, Niklas Kruchten, Elisabeth Einhaus

During the Salone Internazionale del Mobile in Milan, we organized a spectacular ambient media to publicize IKEA’s Bathrooms line. We set up a chemical toilet in the swish Tortona zone. From the outside it looked exactly like a chemical toilet but inside there was hidden space, a 20 m2 bathroom beautifully furnished by IKEA in fact. A pay-off clarified the point of initiative and suggested a visit to an IKEA store to discover IKEA’s bathroom lines: “Who said a bathroom should be just a loo?”

Advertising Agency: 1861United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Serena di Bruno, Francesco Poletti
Art Director: Serena di Bruno
Copywriter: Francesco Poletti
Account Director: Silvia Cazzaniga
Account Supervisor: Matilde Dettin