Hasta La Creative!

Challenge
Billboard Magazine is an authority when it comes to music. So it’s up to us to show the world that music comes from everywhere.

Idea
The Guitar Pee is a mix between men’s urinal and an electric guitar, allowing guys to create unique solos while emptying their bladder. After they are done, each guitarrist can listen and download his recent-released “mpee3” by accessing the Guitar Pee Gallery via mobile.

Results
The Guitar Pee has toured several bars in São Paulo, registering over 1,500 unique guitar solos (and counting). But more than this, it has proved that music does come from everywhere.

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
ECD: Marcello Serpa, Luiz Sanches
Creative Director: André Kassu, Marcos Medeiros
Art Directors: Guiga Giacomo
Copywriter: Ricardo Wolff
Tecnology: Cricket Design
Director of Tecnology: Fernando Boniotti
Sound: Mugshot
Mockup: Frank Morais