Saw 3D: Premier Invitation
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Recipient of the embossed invitation is expected to use the needle to pierce his finger and reveal the secret message by blood which in this case includes a location, time and a special code. While the location and
time informations are the same, the code on every invitation is different. By using these informations, recipient could attend the grand premiere of Saw3D.
CORE IDEA &STRATEGY
The trap concept that has been used in SAW series is applied to the invitation in order to evoke the “SAW Experience” and to the recipients feel as they are one of the characters in the movie while leading them to the grand premiere of SAW3D. LET THE GAME BEGIN!
Advertising School: Miami Ad School, Istanbul, Turkey
Creative Director: Zeynep Karahan
Copywriter: Mustafa Ulker
Art Director: Behzat Muratovic
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