Hasta La Creative!

To demonstrate the power of creativity in a troubled region, this unique event brought together Palestinans and Israelis who have lost family members in the conflict to donate their blood, side by side, as a symbolic act of healing. This project came about as a result of BBR Saatchi & Saatchi’s challenge to creative minds around the world to present ideas to bring these people together.

Advertising Agency: BBR Saatchi & Saatchi, Israel
Agency CEO: Yossi Lubaton
Deputy Agency CEO: Yoram Levi
Creative managers: Eran Nir, Tomer Gidron, Eddie Goldenberg
Art director: Nathan Freifeld
Copywriter: Shachar Ayalon
Planning: Guy Gordon, Rachel Friend
Designer: Steve Reiches
Technologist: Leonid Angarov
Account group head: Nir Federbush
Accont supervisor: Lee Bryn
Account executives: Noa Sharf, Sharon Taggar
VP Production: Dorit Gvili
Producer: Bosmat Marmarely

Every year in South Africa thousands of criminals escape conviction due to people disturbing crime scene evidence. The DNA Project set out to educate the public never to interfere with a crime scene. We created a 6x8m canvas out of small white stones. Onto this we spray painted the giant mugshot of a criminal. As people walked over the installation the criminal’s identity became more and more unrecognisable.

Advertising Agency: FoxP2 Cape Town, South Africa
Executive Creative Director: Justin Gomes
Art Directors: Reijer Van Der Vlugt, Brendan Hoffmann
Copywriters: Justin Osburn, Kenneth Van Reenen
Installation built by: More Design
Video shot and edited by: NiceOneSteve

Advertising Agency: Volver d6, Lima, Peru
Creative Director: Gonzalo Figari
Planner: Paco Baró
Copywriter: Frank Martí
Art Director: Natalia Iriarte, Pablo “Chuscat” Castillo
Account Team: Najibe Alarcón, Francesca Tubino
Production House: Abrakdabra
Director: José Carlos García
Executive Producer: Pablo “Chuscat” Castillo
Post Production: Abrakdabra
Audio: Hechos Sonoros

“>Every day 2,465 children need you to roll up your sleeves. Helium-filled balloons designed like blood bags are distibuted to encourage blood donation.”

Advertising School: School of Visual Arts, New York, USA
Creative Director: Frank Anselmo
Art Director: Manuel Aleman, Bomi Jo, Dahee Son, Jae Sung Jung
Copywriter: Manuel Aleman

Short rationale (optional): Horia Motoi ? a Romanian non-profit organization ? decided to speak not only about the autistic children, but also about their parents. Repetition is the main learning tool used for
helping autistic children to overcome their impaired social interaction and communication. The burden of doing the repetition lay with parents. Consequently, we asked some of the most important media channels to repeat part of their standard message ? stating, at the end, that the parents of an autistic children repeat thousands of times a single word until the child can understand it. The next day, the social network carried out the message: Facebook, bloggers, news feeds. The following days more and more unconventional spokespersons joined the cause.

Advertising Agency: Saatchi & Saatchi, Bucharest, Romania
Creative Director: Johan Ohlson, Laura Iane
Art Director: Bogdan Vintila, Vlad Giogu
Copywriter: Marius Tianu, Andrei Nica, Loredana Barla

Advertising Agency: Ogilvy, Bogota, Colombia
VP Creative: John Raúl Forero
Head of art: Juan Pablo Álvarez
Creative directors: Iván Rivera, Camilo Ruano
Copywriter: Iván Rivera, Iván Mejia
Art director: Camilo Ruano, Juan José Posada, Maria Fernanda Henao, Mario Virgüez
Agency producer: Patricia Mendez, Gala Vence, Angela Murcia
Account Director: Fabio Quiroga
Producer Company: Rhayuela
Post-production Company: Oruga.
Sound design: Real Music
Editor: David Studio

Advertising Agency: OgilvyAction, Kuala Lumpur, Malaysia
Regional Executive Creative Director: Daniel Comar
Creative Director: Nuno Lemos
Art Director: Ewan Yap
Copywriter: Kay Chin, Elissa Aziz
Designers: Elle Poon, Javen Tan, Wei Kit Fong
Managing Director: Mahesh Neelakantan
Account Manager: Syed Alwi
Regional Digital Planner: Gareth Ellen
Planner: Guillaume Pagnoux
Art Buyer: Vinod Kurup/Mandy Lee
Production Manager: Kiam Seng Koh

Bar Aurora & Boteco Ferraz present “Karaoke Breathalyzer”. To increase awareness about drunk driving, we created the world’s first microphone breathalyzer and invited people to sing karaoke. Once up on stage, with their guard down, we took them by surprise. At the end of each song, we didn’t show their score, we showed their alcohol blood level. Because let’s face it, when you feel you are ok to sing, you are probably not ok to drive.

Advertising Agency: Ogilvy, Sao Paulo, Brazil
VP Executive Creative Director: Anselmo Ramos
Executive Creative Director: Claudio Lima, Fred Saldanha
Creative Director: Rubens Filho
Copywriter: Beto Cocito
Art Director: Diego Machado
Head of Production: Nana Bittencourt, Rossana Noceloni
Project Manager: Paula Santana
Technology Director: Juscelino Vieira
Account Director: Valeria Barone
Account Supervisor: Camila Porto
Aproved by: Ernest Petty, Pedro Costa
Production Company: Bossa Nova Films
Executive Producer: Eduardo Tibiriça
Producer: Mercia Lima
Director: Georgia Guerra-Peixe
Director of Photography: Marcelo Rocha
Editor: Julio Airoldi, Bruno Tsuda
Post-Production: Bossa Nova Films
Audio: S de Samba
Music Production: Chave Marin, Dimi Kireeff.
Music Composer: Chave Marin, Dimi Kireeff

Advertising Agency: Ogilvy & Mather, Buenos Aires, Argentina
General Creative Director: Gastón Bigio, Maximiliano Maddalena, Javier Mentasti
Creative Director: Martin Garrocho, Gastón Schaefer
Head of Art: Diego Grandi
Art Director: Diego Bertagni
Copywriter: Ignacio Jardón
Account Team: Rodrigo Luque, Georgina Roccatagliata
Head of BTL Production: José Cardelli
BTL Producers: Martín Cecchi , Mike Cremona
Head of Production: Valeria Pinto
Producer: Alejandro Travaglini
Production House: Hell
Director: Who
Post Production: Control Z
Music: CCCI
Responsible for the client: Marina Sanchez, Esteban López

Super Nanny is a TV show that helps desperate parents to deal with badly behaved children. We had to promote its new season to parents. So we created a fictitious line of toys that featured absurd ways to discipline children and put them in a place where we were sure to find our target – toy stores. By taking a closer look at the boxes, they’d find the message “There are better ways to discipline your child. Watch Super Nanny.”

Advertising Agency: Publicis, São Paulo, Brazil
Creative Director: Hugo Rodrigues; Kevin Zung
Art Director: Antonio Correa
Copywriter: Guilherme Nesti, Luis Felipe Figueiredo
Agency Producer: Rita Vilarim, Thiago Loureiro, Emerson Russo
Production Company: Farol Filmes
Sound Studio: Voicez