Advertising Agency: Grey, Tokyo, Japan
Associate Creative Director/Copywriter: Kei Oki
Senior Art Director: Takeshi Iwamoto
Director: David Shoichi Haruyama
Senior Production Producer: Makoto Kude
Assistant Production Producer: Yusuke Kashiwag
There’s a new toy on the block. Literally. And with an average height of just four inches tall, Nanoblocks are easily overlooked on the shelves. So we took them to the streets and we discovered that these little blocks are drawing big attention.
Advertising Agency: Team Detroit, USA
Chief Creative Officer: Toby Barlow
Executive Creative Director: Gary Pascoe
Art Director: Carla Butwin
Copywriter: Rachel Tompkins
HP presented the new strapline “Making Memories Last” by creating an interactive experience during São Paulo’s biggest music fest. The HP Photoball was equipped with a wi-fi antenna and a HD camera, registeringfan’s reaction from an entirely new point of view. These images were transmitted in real time to the stage, FB fan page, and to over 3 millions viewers via live online broadcast.
Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Executive Creative Director: Marcello Serpa, Luiz Sanches
Creative Directors: Marcos Medeiros, Andre Kassu
Art Directors: Guiga Giacomo, Marcos Kothlar
Copywriter: Ricardo Wolff
On the anniversary of the famous Concert of Pussy Riot in the Cathedral Christ the Savior Berlin based lingerie label blush went to Moscow to demonstrate!
Advertising Agency: glow, Berlin, Germany
Creative Director: Johannes Krempl
Music: Peaches, written by SImonne Jones
Director: Petro Teodoro
Production: Glassfilm
DoP: Christian Aeby
“Caution: without water, the risk is bigger.”
Advertising Agency: Pandora, Natal, Brazil
Creative Director: Caio Vitoriano e Fabrício Finizola
Art Director: João Filho
Copywriter: Paulo Ricardo
Photographer: Luciano Azevedo
Producer: Ruth Guará
Media: Samua Dutra
Account Executive: Amanda Furtado
Finalization: Anderson Padawan
Corinthians is a top football team in Brazil. In the end of 2012 they went to Japan to play the World Clubs Tournament. Brahma, a beer brand in Brazil had just started sponsoring the club and wanted to send fan messages to the team in Japan, but they didn’t chose to do it in an usual way. They got the fans’ messages delivered by a real hawk, the clubs’ official mascot. Here’s a campaign that brings falconry into the 21st century.
Advertising Agency: Africa, Brazil
Creative Directors: Rodrigo Saavedra, Vinicius Benevides
Copywriter: Rodrigo Saavedra, Bruno Costa
Art Director: Vinícius Benevides, Estefânio Holtz, Lucas Reis,
Account team: Ricardo Kalef, José Eduardo Schwartsman
Producer: Mariane Goebel
Strategy team: Daniel Prestes, Felipe Santini
Executive Creative Directors: Sergio Gordilho
Production Company: Santa
Director: Gustavo Rodrigues
Executive Director: Daniel Cecconello
Post-production company: Santa
Audio Post-Prod. Company: Antfood
When the Swedish mobile operator 3 wanted to promote their “Pocket WiFi”, a portable WiFi router, we used an unexpected media channel – WiFi. Today, when almost everyone uses portable devices, a lot of people are also looking for free internet access. We decided to help them at Stockholm Central Station. While waiting for departures and delayed connections a lot of people are using their smartphones, tablets and computers. This is what we did: First, we set up a WiFi hotspot and made it public. Then we named it ”Looking for WiFi?”. When people connected to the network they were redirected to a web page where the local 3 Store asked if it was not about time getting your own WiFi. The message included product information and directions to the 3 Store. Not only did The WiFi-Ad access a free media. The message reached the target audience just as they were looking for WiFi. Only steps away from the store offering the solution.
Advertising Agency: MRM Stockholm, Stockholm, Sweden
Creative Director: Johan Blomstrom
Art Director: Christian Soderholm
Copywriter: Fredrik Sundqvist
Account Director: Markus Thiel
Technical Director: Marcus Mackie Johansson
Developer: Alonso Diaz
A tough nut to crack! How do you get people to actually think it is cool to wear a bike helmet. Nutcase Bike Helmets gave the answer with this piece of untraditional activation marketing.
Advertising Agency: Ogilvy, Denmark, Copenhagen
Creative Director: Jakob Staalby
Art Director: Amanda Kruse Larsen
Copywriter: Kenneth Hamann
We put friendship to the test. On a cold winter night, some guys in Brussels called their best mates for help. They were in need for money. Can they count on their friends? Would they go out and save them?
Advertising Agency: Duval Guillaume, Belgium
Creative Director: Geoffrey Hantson, Katrien Bottez
Art Director: Koenraad Lefever
Copywriter: Dries De Wilde
Account Director: Elke Janssens
Account Manager: Bart Verschueren
Agency Producer: Marc Van Buggenhout
Digital Strategic Director: Kris Hoet
Conversation Manager: Maarten Van Herck
Production Company: Monodot
Director: Cecilia Verheyden
Executive Producer: Tatiana Pierre
Producers: Bo De Group, Charlotte Cotman
DOP : Pieter van Alphen
Postproduction Manager: Frauke Dierickx
Editor: Joris Vanden Berk
Sound studio : Sonicville
Post production company : Grid Brussels
Advertising Agency: Chirpy Elephant, Chennai, India
Creative Director: Jayaraman
Creative Director: Leela Ram
Flash Animator: Arul Anchalan
Fabricator: Manimaran
Advertising Agency: Loducca, Brazil
Creative: Alex Adati, Gregory Kickow, Marcelo Rosa, Patrick Matzenbacher, Rafael Beretta, Raphael Franzini
Creative Director: André Faria, Cássio Moron, Fábio Saboya, Sérgio Mugnaini
General Creative Director: Guga Ketzer
Account Executive: Fabiane Veiga, Paula Ventura, Anna Paulino
Creative Executive Producer: Ana Luisa André, Sid Fernandes
TV Producers: Karina Vadasz, Indaiara Pelizario, Filipe Rodrigues
House Producer: Reclame
Illustrator: Gregory Kickow, Rafael Beretta
Client Approval: Carol Scholz de Camargo, Victor Barbieri
Idea: It’s no surprise that blurry vision is a side effect of alcohol. And the fact that cinema isn’t used very often in advertising is also an important factor. How many premiers happen each year, and how many people attend them to view every small detail of their favourite director’s latest work? All of these facts inspired our idea: editing the first minute and a half of a film, so that the clip appears blurry. The tension amongst the viewers is obvious, until everything comes together into one clear message “Drink Responsibly”.
This is when the tension turns into laughter and applause. The union of two brands for such an important cause has proven successful.
Advertising Agency: JWT, Spain
Head of Digital: Fernando Corbalán
Executive Creative Director: Jaime Chávarri
Creative Directors: Paco García. Pablo Rodríguez-Meyre, Iván De Dios
Art Director: Alejandro Lobo. Francesco Minopoli
Copywriter: Álvaro González
Producers: Luciano Firmo, Pablo García, Arklin Producciones
Film Editor: Miguel Donaire, Rebeca Fernández
Corona Extra Account Director: Anja Hoehne
Corona Extra Account Supervisor: Ana Múgica
Sony Account Executive: Paola G.Tell
In a fast-paced world, your money is always on the move. And as many Dubai shoppers discovered, sometimes an ATM is a lot closer than you think.
Advertising Agency: FP7 McCann, Dubai, United Arab Emirates
Executive Creative Director: Paul Banham
Creative Director: Alaa Demachkie, Steve de Lange
Producer: Cariann
Account Director: Spiro Malak
Agency Producer: Clarisse Mar
Editor: Harry Rich
Account manager: Vicky Kriplani
Forty students from the Jerusalem Academy of Music and Dance took a classical approach to the flashmob as they flashwaltzed Tchaikovsky’s Waltz of the Flowers at the new Sarah Wetsman Davidson Hospital Tower in Jerusalem. Doctors, patients and passers-by joined in the fun. The surprise concert was part of Good Deeds Day, an annual event that originated in Israel in 2007 and now takes place in over 50 countries worldwide. On this day volunteers reach out to the less fortunate and the vulnerable. The Academy students enjoyed the day so much that they have decided to schedule regular concerts at the hospital. Hadassah Medical Organization treats over one million patients annually, without regard to race, religion or national origin.
Director: Elad Schani
Editor: Yoav Yerushalmi
We wanted to make everyday life better with mobile, so we brought in a few surprises to a bus stop. We put up a poster featuring a URL. We waited for people to visit the mobile site. When they pressed the button, the fun began. Watch to see what happens when we created the best bus stop ever.
Advertising Agency: Denizen Company, USA
Producer: Cathleen Fitzgerald
Director of Photography: Abe Martinez
Editor: Tim Dennesen
Music: Percy Grainger
Leo Burnett Lisbon has just released Project Carma, a project created for B-Bicycle Culture Magazine around a bicycle made from the scrap of a car with the mission to make up for the kms it ran in its previous life. The initiative wants to contribute to relaunch the discussion about mobility and ecology in the city. The Project also includes a limited edition of cyclist accessories made from the car’s upholstery and inspired a short film produced by Albiñana Films. The bicycle will be first displayed in an event to be held this month. From that day on, it will be available in major cities across the country to everyone who wants to contribute to erase its bad karma, in other words, ride it. Rcicla Bicletas built the bicycle and Rasto the accessories. The Project had the support of A Socorsul and can be followed on www.carma-project.com , where a typography inspired in a bicycle frame will soon be available for free download.
Advertising Agency: Leo Burnet, Lisbon, Portugal
ECD: Luciana Cani
Copywriter: Pedro Ribeiro / Pedro Pinho / Afonso Azevedo
Art Director: Leonardo Pinheiro / Douglas Cardoso
Design Creative Director: Nuno Salvaterra
Designer: Nuno Salvaterra / António Silva
Programmer: Nuno Frade
Account Director: Marta Guimarães
Account Executive: Jorge Pais
Production director: Cristina Almeida
Producer: Hugo Lage / António Junior
Edition: Hugo Lage
Short Film Production Company: Albiñana Films
Video: Master Shot
Build: Rcicla Bicicletas
Cycling accessories: Rasto
Film District enlisted Thinkmodo to create a viral video promotion for its upcoming crime thriller Dead Man Down.
Advertising Agency: Thinkmodo, New York, USA
Creative Directors: Hael Krivicka, James Percelay
Directors: Michael Krivicka, James Percelay
Producers: James Percelay, Michael Krivicka
When our client asked us to create some excitement around the Bridgestone Route 66 MTB Experience – we decided to create the world’s first MTB-activated photo booth. 600 riders, 210 kms, 3 days, 1 goal – to get the perfect shot! 233 photos were uploaded to Facebook with a voting competition generating engagement, excitement and growth. Who will show the most #Passion4Performance?
http://www.facebook.com/bridgestonesa
Advertising Agency: tinMan Digital, Centurion, South Africa
Directors: Ruan Strydom, Johan Oosthuizen, Riaan Nel
Client Director: Mike Eksteen (Amnicomm)
Strategist / Producer: Charl Diener
Technician: Roelf Daling
Photographer: Jurgens Johannes Burger
Videographer: Adam Heyns
The 13th SriLankan Airlines Golf Classic was back after a lapse of two years. Interest in this annual tournament had declined during the break. We needed to get golfers talking and signing up for the tournament. The tournament usually sees over a 100 amateur players from around the world teeing off at the annual tournament hosted by the country’s national airline. Because traditional advertising would not be effective, we had to come with something that would not be forgotten in a hurry.
Advertising Agency: Grant McCann
Chief Creative Officer: Laila Gunesekere
Executive Creative Director: Russell Miranda
Creative Director: Ravi Kathriarachchi
Copywriter: Asif Ansar
Agency Producer: Jude Benedict
Illustrator: Terry Kanagasabey
Account Manager: Malaka Premasiri
Account Executive: Sonam Bhutani
Cameraman: Reza Akram
“Let Love Rule” is the message Closeup wants to share to all youngsters during Valentine 2013 to encourage people to confidently express their love to partners.
Thy, Cuong and Phuc are amongst thousands of youngsters that joined the “Let Love Rule” contest at Closeup Vietnam Facebook. All three want to do something special for their girlfriends but feel like they always face invisible barriers that prevent them from making it happen. With the inspiration and support from Closeup, they created the most romantic and touching proposal ever.
The guys invited their girlfriends to the cinema to see what appears to be just a normal day out. The girls innocently came along without knowing they’re in for the biggest surprise in their lives. After the trailer at the beginning of the movie, the girls are shocked seeing their boyfriends confessing love on the big screen with their favorite song. With their sincerity and music talents, Thy, Cuong, Phuc made their girlfriend feel touched and happy.
Advertising Agency: Lowe and Partners, Vietnam
Executive Creative Director: Christopher Catchpole
Creative Director: Vanessa Hurst
Director of planning: Indraneel Guha
Planning: Tobias Briffa
Accounts: Vy Truong
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